Showtime Launches New Alternate Reality Game in Support of ‘Homeland’ Second Season
via press release:
SHOWTIME® LAUNCHES NEW ALTERNATE REALITY GAME
IN SUPPORT OF THE SECOND SEASON OF HOMELAND
For Devoted HOMELAND Fans, ItHitsHome.com Bridges The Gap Between Seasons One and Two
NEW YORK – August 29, 2012 – SHOWTIME has launched a new Digital Media campaign in support of the season two premiere of its Golden Globe®-winning and Emmy® Award nominated hit series HOMELAND, available now on ItHitsHome.com. With this alternate reality journey, fans of the series will be able to bridge the gap between seasons one and two, with a site set inside the world of HOMELAND, complete with the twists and narrative turns that the show’s viewers have come to expect. New portals will be unveiled every week, until the series returns to SHOWTIME for a second season on Sunday, September 30th at 10 p.m. ET/PT.
ItHitsHome.com picks up where viewers left off at the end of HOMELAND season one – with Carrie Mathison on a hospital bed, about to undergo her first round of electroconvulsive therapy. Fans are then given a special mission directly from Carrie – by digging deeper into the characters and their activities introduced in the first season, viewers are able to prevent a new incident. Through a series of video and audio artifacts, documents, and unique interactive events, fans will have a chance to surveil a travel agency in real-time, interrogate a prisoner, and finally gather the evidence needed to thwart the enemy.