Cable News Ratings for Wednesday, August 29, 2012

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August 30th, 2012

Additional RNC information: Once again FOX Business Network’s Election 2012: Republican National Convention special with Neil Cavuto topped rival CNBC’s  Your Money Your Vote special with Larry Kudlow and John Harwood for the second night in a row. See under the table for more.


Live + Same Day Cable News Daily Ratings for Wednesday, August 29, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC    2,109        500         940
CNN      611        193         259
MSNBC      639        182         287
CNBC      148         43           79
FBN        77         19           44
HLN      221         81         125
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC    5,858     1,424       2,535
CNN    1,115        342         450
MSNBC    1,301        367         553
CNBC      160         84         101
FBN      213         58         143
HLN      310        115         189
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends    1,325        340         670
CNN Early Start/Starting Point      424        197         229
MSNBC Morning Joe      486        154         263
CNBC Squawk Box      119         50           71
HLN Morning Express w/ Meade      250        124         179
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE    2,198        394         888
CNN SITUATION ROOM      632        102         183
MSNBC HARDBALL WITH C. MATTHEWS      882        187         349
CNBC FAST MONEY      202         12           66
HLN EVENING EXPRESS      227         96           98
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER    2,553        504       1,045
CNN SITUATION ROOM      664        176         211
MSNBC POLITICS NATION      723        216         303
CNBC MAD MONEY      155         27           58
HLN EVENING EXPRESS      242         84           85
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH    2,869        648       1,275
CNN AMERICAS CHOICE 2012      656        169         202
MSNBC MSNBC SPECIAL COVERAGE      918        286         360
CNBC KUDLOW REPORT      147         47           69
HLN JANE VELEZ-MITCHELL      301        106         174
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR    4,290        888       1,698
CNN AMERICAS CHOICE 2012      897        227         328
MSNBC MSNBC SPECIAL COVERAGE    1,159        312         465
CNBC AMER GREED THE FUGITIVES      149         75           98
HLN NANCY GRACE      457        189         281
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY    5,462     1,282       2,308
CNN AMERICAS CHOICE 2012    1,109        347         434
MSNBC MSNBC SPECIAL COVERAGE    1,297        386         595
CNBC AMER GREED THE FUGITIVES      243        148         150
HLN DR. DREW      242         68         138
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC AMERICAS ELECTION HQ: RNC    7,703     2,067       3,545
CNN AMERICAS CHOICE 2012    1,340        451         589
MSNBC MSNBC SPECIAL COVERAGE    1,441        402         593
CNBC YOUR MONEY YOUR VOTE        87         27           56
HLN NANCY GRACE      231         87         148
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC AMERICAS ELECTION HQ: RNC    5,889     1,684       2,846
FNC ON THE RECORD W/GRETA    2,893        841       1,410
CNN AMERICAS CHOICE 2012    1,033        366         527
MSNBC MSNBC SPECIAL COVERAGE    1,384        434         626
CNBC MAD MONEY        56         22           32
CNBC YOUR MONEY YOUR VOTE        64         20           32
HLN SHOWBIZ TONIGHT      197         65         102


FBN’s Election 2012: Republican National Convention special with Neil Cavuto

8pm: 205,000 P2+/44,000 demo

9pm: 245,000 P2+/80,000 demo

10pm: 190,000 P2+/49,000 demo

11-11:30pm: 130,000 P2+/35,000 demo


CNBC’s Your Money Your Vote special with Larry Kudlow and John Harwood

10pm: 79,000 P2+/25,000 demo
For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Coffee Steve

    BOOM! Fox explodes, and they may get 9 million + for tonights

    Speaking of numbers

    *RNC Ratings Night 2: Networks Lose 17 Million Viewers Compared To ’08…

    I wonder why?

  • Former CNN Fan

    Wow, MSNBC beat CNN in total viewers in every single hour shown. CNN clipped MSNBC a couple times with demo but they were handily beaten in general. Fox was off the charts, not terribly surprising. I thought CNN would make a better showing – they did well in 2008. They really are off the rails. Management meetings at CNN must be getting really ugly now. The Wolf/Erin duo lacks any and all chemistry – its just boring and their commentrary is banal. These ratings are very telling.

  • Coffee Steve

    @Former CNN Fan

    I know I have said this in the past, But it is sad seeing CNN dying like this.

    *Michael Moore: Start Practicing The Words ‘President Romney’

    Don’t jinx us Mike. :-)

  • Ratboy

    @ Coffee Steve
    Posted August 30, 2012 at 1:49 PM
    BOOM! Fox explodes, and they may get 9 million + for tonights

    Like I said last night, Comcast has to be EMBARRASSED!!! Or they really just dont care!

  • Coffee Steve

    Or they really just dont care!

    If the numbers continue like this throght the election, watch how quick they start caring.

  • Ratboy

    Almost 3 million for Greta at 11:30! MSNBC gained around 100k per hour and lost 100k at 11. FOX gained in the millions per hour and lost 2 million at 11. MSNBC had numbers that matched Rachel on a real good night so they really got NO bump at all!!!!

  • Snap Tie

    MSNBC ad rates are tanking.. Comcast won’t put up with it. House cleaning after the election..

  • Doug

    Why would their ad rates tanking? You’re really just talking out of your ass. MSNBC is doing better than it was at this point in 2008, the RNC notwithstanding.

  • ladyruth54

    Looks like CNN may have to change their slogan “America’s Choice: 2012″ since they are a distant third in all categories. If they didn’t have the lock on being the only channel in airports and most restaurants/bars, I wonder what their ratings would be. How embarrassing for Wolf Blitzer that even Al Sharpton is beating him in ratings. Resist we much! On the other hand, both MSNBC and CNN know what would bring them better numbers, but they are stuck too far up the DNC’s ass to change.

  • Babygate

    Wow. CNN is finally getting better numbers. I think their coverage of the convention has easily surpassed in quality that of MSNBC. Too bad MSNBC’s numbers were not higher. It would have been great for more people to see Chris Matthews and Laurence O’Donnell become absolutely undone by the Rice and Ryan speeches. You could actually see the sweat pooling on their faces. They both looked like they were coming undone. And poor Chris, still race- baiting and trying to make ‘birthers’ relevant.

  • Mark

    Looks like Clint Eastwood is speaking at the RNC tonight. I thought Republicans thought those Hollywood types are a huge negative. lol

  • Former CNN Fan

    I don’t think CNN should be compared to MSNBC. They strive for objectivity like most of the broadcast networks. I don’t expect them to cater to the same audience as MSNBC and I would expect MSNBC’s numbers to be subdued considering this is the RNC. I think MSNBC ratings will go up more next week. CNN should be truly embarrassed. Heads need to roll over this. Given CNN’s performance in 2008 and looking at the ratings of all the news organizations, they clearly expected to do better than this. They bet the farm on Anderson Cooper and when he stimbled due to his daytime adventures, they brought in Morgan and Burnett – two vacuous media celebs who don’t know their @$$ from a hole in the ground with hopes these “good tv” dimwits would save the network. Gimme a break.

  • Snap Tie

    Chris Matthews lie of the day..I live in the majority black area of Washington, D.C. when in fact, he actually lives in the very white area of Chevy Chase, Maryland. Plus -Ronald Reagan was a Racist.. http://www.mrctv.org/videos/chris-matthews-claims-he-lives-black-majority-district-columbia-actually-lives-blindingly-pale-chevy-chase-village

  • Laurence Glavin

    The crew of Chris Matthews, Rachel Maddow, Ed Schultz, Lawrence O’Donnell and Chris Hayes were criticized in some places I read for not taking on ALL of the lies in Ryan’s speech. They did focus on the Janesville lie (Ed is the go-to guy for that) and the 716-trillion-dollar lie. But Ryan’s tapestry of lies was so vast, they couldn’t get into all of them. The traditional press did today; even the Faux Right-Wing Propaganda Network’s website joined in. There’s a repetitive meme of getting a nice bucket of popcorn to prepare for some show. For me, Stella Artois beer (sold for a bargain price in New Hampshire stores this week) will do nicely.

  • Lynn

    I thought Lib’s don’t make ‘racist’ remarks, like you did earlier today about Condi Rice.

  • Mark

    What did i say about Condi Rice?

  • Mark

    Here is the funny pic of the day


  • Suikostinger

    Fact: While Ryan tried to pin the downgrade of the United States’ credit rating on spending under President Obama, the credit rating was actually downgraded because Republicans threatened not to raise the debt ceiling.

    Fact: While Ryan blamed President Obama for the shut down of a GM plant in Janesville, Wisconsin, the plant was actually closed under President George W. Bush. Ryan actually asked for federal spending to save the plant, while Romney has criticized the auto industry bailout that President Obama ultimately enacted to prevent other plants from closing.

    Fact: Though Ryan insisted that President Obama wants to give all the credit for private sector success to government, that isn’t what the president said. Period.

    Fact: Though Paul Ryan accused President Obama of taking $716 billion out of Medicare, the fact is that that amount was savings in Medicare reimbursement rates (which, incidentally, save Medicare recipients out-of-pocket costs, too) and Ryan himself embraced these savings in his budget plan.

  • Suikostinger

    Ryan didn’t mention his extremist stance on banning all abrtions with no exception for rape or incest, a stance that is out of touch with 75% of American voters.

    Ryan didn’t mention his previous plan to hand over Social Security to Wall Street.

    Ryan didn’t mention his numerous votes to raise spending and balloon the deficit when George W. Bush was president.

    Ryan didn’t mention how his budget would eviscerate programs that help the poor and raise taxes on 95% of Americans in order to cut taxes for millionaires and billionaires even further and increase — yes, increase —the deficit.

  • Suikostinger

    Looks like Clint Eastwood is speaking at the RNC tonight. I thought Republicans thought those Hollywood types are a huge negative. lol

    HAHAHAHAHA. HE IS! So Funny that Fox News is always talking about hoe Hollywood is liberal Hollywood is a bunch of prudes, they are socialists that are only there for Obama….until of course, you get one that believes in THEIR ideals….then at their point they are A-OK.

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