‘Days of our Lives’ Scores Nine-Month High Among Women 18-49

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via press release:

 

‘DAYS OF OUR LIVES’ SCORES A NINE-MONTH HIGH AMONG WOMEN 18-49
EARNING ITS TOP RATING SINCE NOVEMBER, ‘DAYS’ TIES FOR #2 FOR THE WEEK IN THE KEY WOMEN 18-49 CATEGORY

IN THE VALUABLE WOMEN 18-34 DEMO, ‘DAYS’ TIES FOR #1 AMONG NETWORK DAYTIME PROGRAMS AND MATCHES ITS NINE-MONTH HIGH

UNIVERSAL CITY, Calif. – August 30, 2012 – “Days of our Lives” has delivered a nine-month high in women 18-49 and matched its best women 18-34 rating in nine months to tie for #1 among network daytime programs in the latter category.

For the week of August 20-24, “Days of our Lives” averaged a 1.0 rating, 6 share among women 18-49 and a 0.6 rating among women 18-34, to tie for #2 among network daytime series in the women 18-49 demographic and tie for #1 in the week’s women 18-34 race.

For the August 20-24 week, “Days” scored its highest women 18-49 rating since the week of November 21-25, 2011 (1.1) and equaled its highest women 18-34 result since that same week (0.8).

Season to date, “Days of our Lives” is tied for #6 in the women 18-49 category and tied for #4 in the women 18-34 demo.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

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