'Days of our Lives' Scores Nine-Month High Among Women 18-49

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

Written By

August 30th, 2012

via press release:




UNIVERSAL CITY, Calif. – August 30, 2012 – “Days of our Lives” has delivered a nine-month high in women 18-49 and matched its best women 18-34 rating in nine months to tie for #1 among network daytime programs in the latter category.

For the week of August 20-24, "Days of our Lives" averaged a 1.0 rating, 6 share among women 18-49 and a 0.6 rating among women 18-34, to tie for #2 among network daytime series in the women 18-49 demographic and tie for #1 in the week’s women 18-34 race.

For the August 20-24 week, “Days” scored its highest women 18-49 rating since the week of November 21-25, 2011 (1.1) and equaled its highest women 18-34 result since that same week (0.8).

Season to date, "Days of our Lives" is tied for #6 in the women 18-49 category and tied for #4 in the women 18-34 demo.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

  • Ann

    Good for Days. It’s nice to see their numbers good.

  • debsafan

    I’ve been watching day’s since 1968, I’m not that crazy about it. But it’s something to watch. In 10 days GH will come on the same time as Days. Then I’ll have to watch one record one. It sucks..

  • Justin

    DryedMangoez – I’ve been watching Days since the late 90’s and I agree…there seems to be such a hype over Ejami. I think a lot of newer fans like Ejami so much because the actors (Alison Sweeney & EJ Scott) have really good on screen chemistry. I prefer Sami with Lucas (as a long time fan) and watched through the EJ “rape” scene with Sami. Because of their history I don’t like them together but I do understand why the show keeps them together…it’s the chemistry which makes fans like them so much.

  • Justin

    Kayla Rae – Agree with you as well. Alison Sweeney is a great actress. She is Sami Brady and she’s one of those characters that would never be the same with a recast.

  • Kayla Rae

    I’ve been watching Days since the first year it began and have remained a loyal fan ever since. I think Days rocks!

    IMO Lucas and Sami together are a bit of a bore and I never understood the fascination with dull Rafe. Ejami certainly do have the chemistry, no doubt! But there’s so much more to the show than EJ and Sami for sure! Compared to Days, GH is a snoozefest for me.

  • Justin

    Since Lucas’s return they have been a bore but I can remember the days when Sami & Lucas had such great chemistry…and good storylines.

  • Robert

    Days is on fire right now. Thumbs up to the new writing team. The classic Days is back.

  • Robert

    I will tatally watch Days over GH. Not surprised to see Steve Burton leave, He was probably upset with the new regime. Gh will probably lose a lot of viewers to Days for this. Everyone watch Days.

  • Sophie

    GH is the best it’s been in months. So glad they treat there Vets with CLASS, unlike DAYS who treats them poorly! GO GH!!!!

  • Sophie

    Sam also I don’t lie, I got my information on Jason47. It says there ratings were great from Nov. till April, then they go to 1.75 till now when they have gone up. We will see who wins in a couple weeks. I can’t wait. I hope GH kicks there BOOTY!!!! I LOVE GH!!!I quit watching DAYS cuz of how they treat the vets!

  • Kayla Rae

    GH cannot compare to Days, in my opinion. It’s NO contest….I will definitely be watching DAYS…NOT GH. GH remains a dismal bore to watch as far as I’m concerned, while DOOL always fascinates!

  • Sophie

    Good I’m glad you like it. I can’t stand the Sami hour. She is the worst actress in daytime. JMO… She overacts, and puts me to sleep. GH is off the hook right now. I’m very sad Jason is going, but now Jax is back. GH has hunks. Days hasn’t got any great actress that are 35-40. Just Nicole,and they got rid of one of my favorites Carrie. They have to many guys not enough women. Backburn Sami please, then I might come back!

  • Chrisann

    As a long time soap fan I will wupport all the soaps. Gh is my favorite but it wasn’t always that way. One Life was my never miss no matter what was going on in my life soap. So no surprise that GH is my favorite since some One Life to Live cast and writers are now in Port Charles. But Days is awesome too. I love Wills storyline and watching him deal with his feelings. So gooooooooo soaps! Kick the talk shows butts!!!

  • Chrisann

    * on second thought I won’t wupport the soaps…I’ll support the soaps. Darn typos!!

  • ohiogirl

    So Days had us all in the palm of their hand with the EJ/Sami ‘on the run’ story…then dropped us like a hot potato when Rafe shows up and EJ’s out the door. If they’re trying to see where the chemistry is…just look at the ratings every time EJ and Sami are on screen together…some of the best had nothing to do with romance,( at the funeral home when EJ learns that little Grace was his child, on the pier when EJ ineptly decides to take Sami ‘fishing’, in the hospital when they both have to pretend to get along when Johnnie has an eye removed due to a tumor). When it comes to drama, both of these actors can make a silk purse out of a sows’ ear. Now that the writing is better, they will certainly be smoking up the screen.
    ( I like Rafe, but the real chemistry in this case is with James Scott.)

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