ESPN Is More Powerful Than You Can Possibly Imagine…
Anybody interested in ESPN as a business should check out the excellent piece in BloombergBusinessweek today by Karl Taro Greenfeld.
Two things jumped out at me:
ESPN earns one out of every four dollars earned by cable stations in America.
Impressive. Most Impressive.
And it’s time to adjust that ~$4/sub/month number that we typically refer to that ESPN gets from its distributors:
ESPN charges its cable affiliates an average $5.13 per month for each of its 100 million subscribers (the industry average is about 20¢ per subscriber).