‘GMA’ is #1 for Second Straight Week Beating ‘Today’ by 520,000 Total Viewers

via press release:

“GMA” is #1 for Second Straight Week – Beating “Today” by 520,000 Total Viewers


“GMA” on Top 7 of Last 9 Weeks


“GMA” in Virtual Tie for First Place with “Today” in A25-54 Demo — 5,000 Viewers Separate Two Programs


“GMA” Grows Week-to-Week and Year-to-Year

While “Today” Declines by Double-Digits Versus Last Year


For the 2nd week in a row, ABC News’ “Good Morning America” stood as the No. 1 morning newscast in Total Viewers (4.837 million) for the week of August 20, 2012, according to Nielsen Media Research.  In fact, “GMA” has ranked No. 1 in Total Viewers in 7 of the last 9 weeks and in 11 of the last 20 weeks overall since first beating “Today” in April (w/o 4/9/12).  “GMA” outdrew NBC’s “Today” (4.317 million) by +520,000 Total Viewers, posting its 2nd-largest margin of victory over the NBC program since its first win in April. Additionally, Goodmorningamerica.com on Yahoo! is the dominant morning news website leading NBC’s Today.com by millions of pageviews and unique users.  In July 2012, 24 million people visited Goodmorningamerica.com on Yahoo!.


In Adults 25-54, “Good Morning America” finished in a virtual-tie for No. 1 with NBC’s “Today” (1.778 million vs. 1.783 million), with only 5,000 demo viewers separating the two programs.   


For the 2nd straight week, “Good Morning America” posted week-to-week gains (4.654 million and 1.739 million, respectively, on w/o 8/13/12) in both Total Viewers (+4%) and Adults 25-54 (+2%).  “GMA” matched its largest overall audience in 3 months – since w/o 5/21/12.  


“GMA” outdelivered its year-ago mark in Total Viewers by +5%, while equaling its Adults 25-54 performance (4.621 million and 1.778 million, respectively, on w/o 8/22/11), as both NBC’s “Today” (-18%/-24%) and “CBS This Morning” (-11%/-15%) each suffered double-digit losses.


“GMA” dominated “Today” during the week in Total Viewers winning all 5 head-to-head telecasts (Mon: +578,000, Tues: +531,000, Wed: +655,000, Thurs: +713,000 and Fri: +127,000).  In fact “GMA” has beaten “Today” for 9 consecutive days (8/14 – 8/24/12).


In addition, “GMA” outdelivered “Today” in 4 of 5 days in Adults 25-54 (Mon: +9,000, Tues: +43,000, Wed: +12,000 and Thurs: +49,000), representing the most number of single-day demo wins during a week in more than 17 years – since w/o 4/24/95. Further, “Good Morning America” also owned the week’s No. 1 morning broadcast in both Total Viewers (4.944 million) and Adults 25-54 (1.857 million) with its Tuesday telecast (8/21/12).


Season to date, “GMA” has substantially cut its gaps with “Today” in both Total Viewers (-57%) and Adults 25-54 (-50%) versus its year-ago season gaps.  “GMA” is posting its smallest margins with “Today” in 17 years in Total Viewers (327,000) and Adult 25-54 (354,000) – since the 1994-95 season.


Season to date “GMA” is the only morning program to grow in Total Viewers (+4%) and Adults 25-54 (+6%) versus its year-ago averages (NBC’s “Today:” -5%/-10%, respectively; CBS’ “This Morning:” -6%/-8%, respectively).  “GMA” is seeing its largest overall season audience in 6 years, since 2005-06.


“GMA” more than doubled the performance of “CBS This Morning” in Total Viewers (+112%), while nearly doubling the performance in Adults 25-54 (+98%).




ABC                    4,837,000      1.5/12; 1,778,000     3.6/14

NBC                    4,317,000      1.5/12; 1,783,000     3.3/13

CBS                    2,286,000      0.7/ 6;   896,000     1.8/ 7

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