'Melissa & Joey' Wraps Season 2 at All Time Highs & 'Baby Daddy' Wraps Freshman Season As Cable TV’s #1 Telecast on Wednesdays at 8:30 P.M.

Categories: Network TV Press Releases

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August 30th, 2012

via press release:



“Melissa & Joey” Wraps Season 2 at All Time Highs; Is Cable TV’s #1 Telecast

At 8 O’clock for the Entire Season - 13th Consecutive Week in Women 18-34


 Summer’s #1 New Cable Comedy, “Baby Daddy” Wraps Freshman Season

As Cable TV’s #1 Telecast on Wednesdays at 8:30 P.M.


“Melissa & Joey” (8:00-8:30 p.m.)


Hitting Season 2 highs, “Melissa & Joey” ranked as Wednesday’s #1 cable TV telecast at 8 o’clock for the 13th straight week in Women 18-34 (453,000/1.3 rating), for the 10th week in a row in Women 18-49 (716,000/1.1 rating), and for the 3rd consecutive week in Adults 18-34 (613,000/0.9 rating) and Females 12-34 (636,000/1.4 rating).


  • “Melissa & Joey” delivered its best season to date, ranking as cable TV’s #1 series in the half-hour throughout the season across key measures Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.


“Baby Daddy” (8:30-9:00 p.m.)


In its season finale, “Baby Daddy” ranked as cable TV’s #1 telecast at 8:30 p.m. in Adults 18-34 (610,000/0.9 rating), Women 18-34 (454,000/1.3 rating), Women 18-49 (677,000/1.1 rating), Viewers 12-34 (823,000/0.9 rating) and Females 12-34 (636,000/1.4 rating), and in fact ranked as the #1 cable TV telecast in the half-hour each week during its freshman campaign in Women 18-34.


  • “Baby Daddy” ranked as the #1 new cable comedy of Summer 2012 in Women 18-34 and Females 12-34, and cable TV’s #2 comedy in Prime launch to date in the target demos.


  • “Baby Daddy” wrapped as ABC Family’s #1 comedy of all time in Adults 18-34 and Women 18-34, and ranks as cable TV’s #1 show in the half-hour across all target demos: Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.


  • “Baby Daddy” gains notably based on a full week of viewing, rising to 1.9 million Total Viewers (+40%) and to more than 1.1 million Adults 18-49 (+41%).


Source: NTI, U.S. ratings, 8/22/12, Live + SD. ABC Family: Nov. ’01- to date. “M&J” season 2: 5/30/12-8/29/12; “BD” launch to date: 6/20/12-8/29/12. Season to date TP ranks: U.S. ratings, most current, excludes 7/4/12. “BD” L7: 6/20/12-8/08/12. Summer to date: 5/28/12-8/26/12.

  • MelissaAndJoeyFan

    I love the show but this was easily one of the weakest episodes of the season with an unbelievable ending not fit for a season finale that failed on so many levels to keep the viewers invested and talking during the long hiatus until 2013.

  • Jared

    I totally agree..the finale was so weak and unbelievable..easily one of the weakest episodes of the series. But I will still continue to watch regardless. Love the show.

  • MelissaAndJoeyFan

    Thanks for taking the time to let me know I was not alone, Jared.

    This might be a huge “duh” comment – but I just made the connection last night when they played the long version – is Joey Lawrence the vocalist in the catchy M&J theme song??

  • Jared

    Yea..thats Joey..lol

  • Jenny

    So I know ABC Family aired of marathon of M&J right before. But did ABC Family air a marathon of Baby Daddy recently? I just figured maybe it could of helped the show gain some new viewers.

  • Jared

    I haven’t seen Baby Daddy in Marathon form at all this week on ABCF.

  • Noelle

    The finale for M&J wasn’t that bad. And the first season ended with Mel & Joe kissing and possibly having feelings for one another, so they weren’t going to do that again………..

  • Flame

    Good for the show, but I have a feeling that it will go downhill once the inevitable happens and those two end up together.

    They should have ended the episode with Elena moving out, the epilogue after that was pretty unnecessary. But at least there was no cliffhanger – I hate those.

  • Mike

    I don’t think there was a cliffhanger with M & J because this was recorded last summer, and it was announced in the last month a 3rd season was coming next year.

    The problem is they casted kids that are too old for the premise. I doubt this show can get past a 4th season for that reason alone.

  • Luis

    I don’t think the casting is a problem, remember THE NANNY, those kids got very old and they still had a nanny, mainly because the boss had a thing for her. I think that is basically the same premise here, Joe will stick around because of Mel’s feelings.

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