'Nightline' No. 1 in Total Viewers and Adults 25-54

Categories: Late Night TV Ratings,Press Releases

Written By

August 30th, 2012

via press release:

Friday Broadcast Is Late Night’s Most-Watched Telecast of the Week in All Key Demos

Nightline” Ranks No. 1 in Late Night Among Total Viewers, Adults 25-54 and Adults 18-49 Season to Date

For the week of August 20, 2012, ABC’s “Nightline” ranked as the No. 1 program in late night in Total Viewers (3.340 million) and Adults 25-54 (1.206 million), according to Nielsen Media Research.

Building on the previous week (3.198 million and 1.195 million, respectively, on w/o 8/13/12) in Total Viewers (+4%) and Adults 25-54 (+1%) for the 3rd week in a row, “Nightline” turned in its strongest performance in 4 weeks in both Nielsen measures – since w/o 7/23/12.

Nightline’s” Friday broadcast (8/24/12) stood as late night’s most-watched telecast of the week in Total Viewers (4.073 million), Adults 25-54 (1.457 million) and Adults 18-49 (1.111 million).

Season to date “Nightline” ranks No. 1 in late night among Total Viewers and Adults 25-54, ahead of both NBC’s “The Tonight Show” and CBS’ “The Late Show.” This marks the 3rd straight season that the ABC program is taking the top spot in overall viewers and 2nd season in a row in the key adult news demo.

NOTE: On Friday, CBS’ “The Late Show” was retitled due to NFL Preseason Football and is excluded from all averages.

Last week “Nightline” featured Josh Elliott’s exclusive interview with former Penn State President Graham Spanier, Linsey Davis’ journey to the Artic to track the elusive Narwhal, the fires in the West and shooting at the Empire State Building.

ABC News’ “Nightline” is anchored by Cynthia McFadden, Terry Moran and Bill Weir. Juju Chang is a correspondent. Jeanmarie Condon is the Executive Producer. The program airs weeknights from 11:35 p.m., ET to 12:00 a.m. on the ABC Television Network.  Together with “Jimmy Kimmel Live,” “Nightline” is part of ABC’s winning late night strategy of airing news and entertainment programming.

Week of August 20, 2012

PROGRAM AVERAGES TOTAL VIEWERS A25-54(000)/ Rtg A18-49(000)/ Rtg
ABC ”Nightline” 3,340,000 1,206,000/ 1.0 926,000/ 0.7
CBS “Late Show 2,318,000 910,000/ 0.8 647,000/ 0.5
NBC “Tonight Show 3,250,000 1,190,000/ 1.0 975,000/ 0.8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 8/20/12, 8/13/12 & 8/22/11, or as dated.  Most Current:  2011-2012 Season (9/19/11 – 8/26/12) and 2010-2011 Season (9/20/10 – 8/28/11).

 

 

 
  • Mike

    Rather interesting…they crow Nightline wins, yet they in essence cancel it.

  • GARebelman

    @Mike – think about that rating and put in perspective that is a 25 minute rating and the other two are over an hour, who is really winning?

    Will be interesting to see how Kimmel does.

  • jcfreder

    A recent Bill Carter piece in the NYT stated that Nightline structures commercials in a way that the show is only rated on a 17-minute span (I assume the first 17 minutes).

  • GARebelman

    Even worse. Bragging about 17 minutes beating an hour show.

  • Don

    Good for Nightline. I switched to nightline
    from Jay Leno. Jay is too biased politically.

  • Brad

    “A recent Bill Carter piece in the NYT stated that Nightline structures commercials in a way that the show is only rated on a 17-minute span (I assume the first 17 minutes).”

    I still can’t believe they figured out how to cut the last 8 minutes out of their Nielsen ratings. That’s like your teacher not grading your last 8 answers, just assuming you got them all right.

  • Brad

    If you look at the reports Nightline brings in $40 million. As of this year, Kimmel brings in $100 million. His half-hour blocks at $50 million bring in more than Nightline’s $40 million. All Kimmel has to do is bring in another $40 million to make his new timeslot a successful one. ABC would be so please to now have one show bring in the profits of what use to take two shows.

    This also gives ABC the option to find solid programming after Kimmel’s show. Maybe it’s Nightline. Maybe its a Kimmel and Carola’s production company Jackhole producers something for a follow up. Who knows! But the point is ABC has options.

    http://www.medialifemagazine.com/what-abc-will-gain-from-kimmel-move/

  • http://tvbythenumbers.com Bill Gorman

    “I still can’t believe they figured out how to cut the last 8 minutes out of their Nielsen ratings. That’s like your teacher not grading your last 8 answers, just assuming you got them all right.”

    Ratings are for commercial pricing. Program time without commercials doesn’t require rating.

    The fact that ABC manipulates that system for PR benefit isn’t typical, but it’s not unheard of.

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