Republican National Convention Night 3 Draws 21.9 Million Viewers, Down 15 Million From 2008

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via nielsenwire

An estimated 21.9 million people tuned in to watch the third night of the 2012 Republican National Convention on Wednesday, August 29. […]

In 2008, over 37 million people tuned in to catch the comparable day 3 of the RNC— which was 41 percent higher than last night’s viewership. That day in 2008, however, made headlines when Sarah Palin made her much-anticipated debut into the national spotlight.

2012 Republican National Convention
Sum of Networks Live + Same Day
Day 1-Aug 27, 2012 Day 2-Aug 28, 2012 Day 3-Aug 29, 2012
Rating Number of Viewers Rating Number of Viewers Rating Number of Viewers
All Households

No common coverage due to Hurricane Isaac

14.7 16,920,000 14.7 16,697,000
Persons 2+ 7.7 22,301,000 7.7 21,942,000
Persons 18-34 2.2 1,483,000 3.2 2,129,000
Persons 35-54 6.7 5,414,000 6.7 5,482,000
Persons 55+ 18.8 14,661,000 17.6 13,670,000

Networks Included:
Day 2 – ABC, CBS, CNBC, CNN, FOXNC, CRNT, MSNBC, NBC and PBS
Day 3 – ABC, CBS, CNBC, CNN, FOXNC, CRNT, MSNBC, NBC and PBS

2008 Republican National Convention
Sum of Networks Live + Same Day
Day 1-Sept 1 2008 Day 2-Sept 2 2008 Day 3-Sept 3 2008
Rating Number of Viewers Rating Number of Viewers Rating Number of Viewers
Persons 2+

No common coverage due to Hurricane Gustav

7.3 21,528,000 12.9 37,244,000

2008 Networks Included
Day 2 – ABC, CBS, NBC, CNN, FOX News, MSNBC
Day 3 – ABC, CBS, NBC, CNN, FOX News, MSNBC

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