Cable News Ratings for Thursday, August 30, 2012

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August 31st, 2012



Live + Same Day Cable News Daily Ratings for Thursday, August 30, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC    2,268        538         996
CNN      572        187         237
MSNBC      718        226         315
CNBC      157         41           83
FBN        91         28           52
HLN      229         90         125
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC    6,642     1,637       2,985
CNN    1,658        581         738
MSNBC    1,573        467         642
CNBC      182         83           92
FBN      298         98         166
HLN      361        120         186
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends    1,360        353         700
CNN Early Start/Starting Point      241         88         106
MSNBC Morning Joe      477        168         256
CNBC Squawk Box      116         37           66
HLN Morning Express w/ Meade      249        128         177
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE    2,002        369         745
CNN SITUATION ROOM      477         86         112
MSNBC HARDBALL WITH C. MATTHEWS      881        186         348
CNBC FAST MONEY      188         16           73
HLN EVENING EXPRESS      169         29           60
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER    2,322        395         852
CNN SITUATION ROOM      457        128         163
MSNBC POLITICS NATION      821        251         372
CNBC MAD MONEY      146         15           62
HLN EVENING EXPRESS      159         39           63
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH    2,542        433       1,006
CNN AMERICAS CHOICE 2012      657        225         281
MSNBC MSNBC SPECIAL COVERAGE    1,013        260         412
CNBC KUDLOW REPORT      118         22           49
HLN JANE VELEZ-MITCHELL      215         44           91
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR    4,970     1,001       2,071
CNN AMERICAS CHOICE 2012    1,148        394         481
MSNBC MSNBC SPECIAL COVERAGE    1,230        303         484
CNBC CRIME INC: WAR CNTRFT GDS      143         50           63
HLN NANCY GRACE      453        161         239
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR    4,944     1,069       2,064
CNN AMERICAS CHOICE 2012    1,497        444         638
MSNBC MSNBC SPECIAL COVERAGE    1,597        465         664
CNBC CRIME INC HLLYWD ROBBERY      197        101           80
HLN DR. DREW      325         96         153
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC AMERICAS ELECTION HQ: RNC    9,057     2,575       4,281
CNN AMERICAS CHOICE 2012    2,327        904       1,093
MSNBC MSNBC SPECIAL COVERAGE    1,876        626         771
CNBC YOUR MONEY YOUR VOTE      205         98         133
HLN NANCY GRACE      306        104         166
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC AMERICAS ELECTION HQ: RNC    7,355     2,118       3,485
FNC ON THE RECORD W/GRETA    3,442        975       1,756
CNN AMERICAS CHOICE 2012    1,758        723         844
MSNBC MSNBC SPECIAL COVERAGE    2,089        742         924
CNBC MAD MONEY        46         28           37
CNBC YOUR MONEY YOUR VOTE      147         64         105
HLN SHOWBIZ TONIGHT      318        144         188

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Mark

    Pretty good news for Obama and the Democrats in general


    Ohio Early Voting Ruling: Court Orders State To Restore 3 Days Of Voting Before Election Day

    A federal judge sided with the Obama campaign and ruled Friday to order Ohio to restore three days of early voting before Election Day, a decision that could affect the outcome of the 2012 election in a key battleground state.

  • Mark

    Jane Brewer Governor of Arizona endorses Obama

  • Stan T

    The DNC’s star speaker is Sandra Fluke, the career college student. I guess she doesn’t realize all those student loans are LOANS NOT A PAYCHECK! Or, maybe her parents are 1%ers, and that’s why she’s been able to afford to spent 12 years in college.

    Doesn’t she realize that if she quit whoring around, and attended classes, she’d have graduated years ago, gotten a job, and paid for her own birth control pills. They should fact check her claim that it costs $1000 per year for birth control..because I just went to the Planned Parenthood website, and even they claim you can buy birth control pills for $15 per month. They probably say $15, because they’re charging $5 a month to tell women that they can go to Walmart and get them for $19 a month. So, that’s $180 for a WHOLE YEAR. Ummm, what is she claiming to be spending the other $820 on?

  • Snap Tie

    People,it is OK to admit that you made a mistake by voting for Obama in 2008. In fact, it is the adult thing to do.

  • Stan T

    Man, Over 9 million viewers…Fox News kicked butt on EVERYONE…they had more than double the viewers than even the alphabet networks in the 10PM hour. MSNBC even got beat by CNN in that hour…I guess people wanted to hear Romney speak, not the retards that work for MSNBC…

  • Stan T

    Snap Tie
    Posted August 31, 2012 at 3:00 PM
    People,it is OK to admit that you made a mistake by voting for Obama in 2008. In fact, it is the adult thing to do.

    No, they can’t. LOL The whole MSDNC line-up bragged for weeks that Walker was going to get recalled…and not one of them has even admitted he won in the recall, let alone that they were WRONG. I think it’s a genetic thing…A liberal admitting they are wrong is like the Fonz trying to admit he was wrong…lol

  • Stan T

    maybe that’s a bad example…maybe i’m the only one who remembers Happy Days, and laughed when Fonz would go…”Okay, I was wwwwrrr…wwwrrrrr….wwwrrrr…ritchie, tell em.” lol

  • betty

    Clint Eastwood spoke off the cuff…,the empty chair had a teleprompter.
    Clint Eastwood may be singularly responsible for unseating Oblamer.
    Go ahead, Clint, make my day (Nov. 6th)

  • Coffee Steve

    I mis=placed my glasses, Did Fox win again?

  • Mark


    As I said on the other thread, I could only imagine how hard FOX News would be blasting the Democrats if they had a hollywooder being the 3rd last speaker(in prime time) do what Clint did.

    Was he funny, sure but Clint didn’t do anything to swing any voters infact it sort of turned the big final night into a circus(something which I think the Republicans fairly successfully avoided the bulk of the convention)

  • Letmethink

    I think so Coffee–but just barely—snark.
    Just read where Matthews got into an vocal altercation with a group of Republican delegates at a restaurant. It is sad what is happening to this guy.

  • Coffee Steve

    Was he funny, sure but Clint didn’t do anything to swing any voters

    Please consider the fact they may have wanted to increase viewership, because the trend has been less viewers.

  • Matthew

    “Doesn’t she realize that if she quit whoring around, and attended classes, she’d have graduated years ago, gotten a job, and paid for her own birth control pills. ”

    Wow. Wow. Congratulations on that one, Stan. You’ve set a bar so low that I think even the worst posters here won’t be able to worm their way under it.

  • Mark

    @Coffe Steve

    Fair enough argument about the viewers, but I do think Clint’s thing was more suited to first night not 2 speeches before Romney. I think it sort of underminded Romney in terms of it’s the most talked about thing the next day and for all the wrong reasons.

  • Letmethink

    It will be interesting to see what the numbers are for the dem convention. I have heard all I want to hear from obama, pelosi, fluke and the rest of that group. When I hear their voices on the TV or radio I change the station. I am stock piling some good books for next week.

  • Coffee Steve

    It is sad what is happening to this guy.

    I am serious and not picking on him, he is heading for some kind of breakdown, I seen him on Morning Joe and another segment last Tuesday and even his co-workers even notice it.

    He either wants to get fired or he is having a breakdown. Remember how Olbermann went bonkers right before he left MSNBC.

    It could be as simple as, Years ago Matthews was one of the best political anchors there was, he was bright, hardnosed and never allowed anyone on either side to feed BS. His Hardball program at one time was as good as they get.

    He may feel mis-used and wishes to do serious Journalism again.

  • Coffee Steve

    Clint’s thing was more suited to first night

    Good point again, I would agree with that

  • d.d.

    The Obamas Already Preparing for Move to Hawaii in January 2013: Hyde Park neighbors talking about Chicago house being sold soon

    Barack and Michelle Obama will be moving to Hawaii in January of 2013 and preparations are now being made to purchase an estate in close proximity to land owned by the University of Hawaii, where the Obama presidential library and “political center” will be located.

    Here in Chicago, it’s pretty obvious that Michelle does not want to move back to this city and its winters (for any reason) and Michelle’s mother, who’s been living in the White House with her daughter and her family, will be happily making the move to Hawaii as well.

    UPDATE: Just found out that the asking price of the house they are looking at is most likely $35 million


    Rumor or truth ?

  • Mark


    What’s wrong with Obama moving to where he was born?

  • d.d.

    Obama speech to soldiers met with silence

    This is a little less than rumor. I watched it on CNN.

    President Barack Obama was greeted with fleeting applause and extended periods of silence as he offered profuse praise to soldiers and their families during an Aug. 31 speech in Fort Bliss, Texas.

    The audience remains quiet even when the commander-in-chief thanked the soldiers’ families, and cited the 198 deaths of their comrades in Iraq and Afghanistan.

    The audience’s reaction was so flat that the president tried twice to elicit a reaction from the crowd.

    “Hey, I hear you,” he said amid silence.

    The selected soldiers who were arrayed behind the president sat quietly throughout the speech.

    CNN and MSNBC ended their coverage of the speech before it was half-over


    Coffee, off to see 2016 with friends.

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