FOX News Channel Beats Broadcast Again in Final Night of Coverage for RNC

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FOX News Channel was once again  the top network during the final day of the RNC with 9.1 million total viewers, putting it ahead of broadcast coverage by wide margins during the 10-11PM hour in both total viewers and in adults 25-54.

FNC also only declined 2% in viewership from 2008’s RNC, which is lower than the declines reported by all other broadcast/cable networks resulting from the overall lower viewership we’ve seen during this RNC. See more in the tables below.

 

THURSDAY, DAY THREE – CLINT EASTWOOD, MARCO RUBIO AND MITT ROMNEY

 

10-11PM Coverage

FNC: 9,057,093 viewers (2,575,383 in 25-54)

  • Vs. ’08, only down 2% in P2+

ABC: 4,442,908,000 viewers (1,612,407 in 25-54)

  • Vs. ’08, down 26%

NBC: 3,847,498 viewers (1,463,902 in 25-54)

  • Vs. ’08, down 56%

CBS: 3,729,691 viewers (1,506,553 in 25-54)

  • Vs. ’08, down 30%

CNN: 2,327,376 viewers (903,838 in 25-54)

  • Vs. ’08, down 52%

MSNBC: 1,876,459 viewers (625,712 in 25-54)

  • Vs. ’08, down 25%

 

*Note: NBC went from 10-11:19PM, ABC from 10-11:22PM and CBS from 10-11:21PM

 

8-11PM Primetime Coverage

FNC: 6,609,548 viewers (1,627,349 in 25-54)

CNN: 1,657,584 viewers (580,648 in 25-54)

MSNBC: 1,567,633 viewers (464,809 in 25-54)

 

PEAKS

*FNC peaked at 10:45-11PM ET with 9.4 million viewers and 2.8 million in Adults 25-54

*MSNBC peaked from 11:15-11:30PM ET with 2.478 million viewers and 847,000 in Adults 25-54.

*CNN peaked from 10:45-11PM ET with 2.454 million viewers and during 10:30-10:45 with 980,000 in Adults 25-54.

 

 

Nielsen Media Research

 

 

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