Soap Opera Ratings: All Soaps Up in Viewers Except 'General Hospital'

Categories: '

Written By

September 1st, 2012


via Soap Opera Network:

Week of August 20-24, 2012

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,505,000 (+194,000/+92,000)
2. B&B 3,284,000 (+213,000/+357,000)
3. DAYS 2,771,000 (+72,000/+331,000) *
4. GH 2,446,000 (-17,000/-22,000)

* Highest since the week of January 31-February 4, 2011

1. Y&R 3.3/11 (+.1/+.1)
2. B&B 2.4/8 (+.1/+.2)
3. DAYS 2.0/7 (same/+.2)
4. GH 1.8/5 (same/same)

Women 18-49 Viewers
1. Y&R 850,000 (+26,000/-2,000)
2. B&B 645,000 (+19,000/+80,000)
3. DAYS 618,000 (+35,000/-15,000)
4. GH 574,000 (-17,000/-119,000)

Women 18-49 Rating
1. Y&R 1.3/9 (same/same)
2. B&B 1.0/7 (same/+.1)
2. DAYS 1.0/6 (+.1/same)
4. GH 0.9/6 (same/-.2)



Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Richard

    Oh I just saw where early ratings for the Live with Kelly and Michael show were good. It was up 44% from its normal rating in early ratings. Not sure if that was due to the new host and curiosity or what. But that is quite a gain. Just wonder if they can hold it.

  • Chrisann

    Jay, That’s interesting I hadn’t heard that rumor. I know that Katie in this part of Tn. will be airing on NBC. Is it the same where you are? My Husband applied for a job within his company and got it so we will be moving to Iowa. Wonder what the ABC lineup looks like there. Nothing against the South but I am so ready to move closer to home! Can’t wait for snow so I can look out the window and watch my Husband shovel!!

    MBMom, Hope all is well with you been awhile since we have heard form you.

    The old Maxie was on GH today (Kirsten Storms??) I was already used to the new Maxie so kinda weird.

  • JayTN

    Chrisann…good luck with the move, I hope you enjoy living in Iowa. In Eastern TN, we usually get at least 1 or 2 good snowfalls every winter. Here, the local ABC affiliate tends to follow the network preferences, including airing “Millionaire” at 12:00 noon and “Katie” at 3:00 p.m.

    Richard…I noticed ABC Studios bragging about the “Live with Kelly & Michael” ratings for Tuesday. I haven’t seen anything from NBCUniversal about the premiere ratings for “Steve Harvey”. I wonder if anything can be read into that silence?

    A little late, but Marc Berman did post the network daytime talk show ratings for the week of August 20 over at this TV Media Insights website. He did, for the record, mention that both “The View” and “The Talk” were in reruns during the week.

    The numbers, in total viewers for the week of Aug. 20, 2012:
    The View: 2.14 million (-14% from last year)
    The Chew: 1.95 million (-22%)
    The Talk: 1.85 million (+6)
    Good Afternoon America: 1.64 million (-40%)

    Although “The View” was in reruns, I was kind of surprised that “The Chew” was just 190,000 viewers behind it. Visiting ABC’s website, I was able to confirm that the new episodes airing this week are still from season one. The second season officially kicks off on Monday, September 10. Both “The Chew” and GAA received their largest audiences since the Summer Olympics during the week of August 20.

  • Rachel

    Days of Our Lives is doing a good job of getting things on the right path with the return first of Marlena and John and now Eileen Davidson about to make her big return to NBC! I quit watching DAYS about 12 years ago shortly after Eileen Davidson had left the show. I can honestly say with her return I will be watching and tuning in to DAYS regularly and I agree with an earlier post, I can only speculate that DAYS ratings will go up some when she comes back and the episodes start airing in October. DAYS keep up the good work!!

  • Robzo

    Here in South Africa Days is very popular it often battles with B&B for 1st place of the international soaps.Im a huge fan of days been watching for 20 yrs.Y&R is not so popular but I do enjoy that show,for me personally it has a great storyline.The other soaps on our screens is AMC,ATWT although they are 3 yrs behind and also cancelled in the states.Our soaps have more realistic storylines here at home my favourite is Isidingo: THE NEED.I hope no further soaps get cancelled in the US it will be a great loss.

  • John

    Guess I must have lousy taste because I’ve been enjoying GH for over eight months now and have even started watching the oldies on Soapnet to catch up. As a relative newbie I prefer Jenn Lilleys Maxie, but I will give this chick with the dark circles under her eyes a chance.

  • Chrisann

    John, The “chick” with the dark circles under her eyes is the old Maxie. She was off for quite awhile due to an illness. Not sure if the dark circles is makeup since everyone in Port Charles is getting sick or if it is because she hasn’t been well in real life. I enjoyed todays episode where Sam imagined how different her and Jasons lives would have been. Who dosen’t ever think “what if”?In her “what if” Jason smiled and even laughed. Heather was back today…I am sure that will make many happy.

  • Andrew


    As Richard has said, I doubt the popularity in SA will keep either DOOL or B&B on the air in America at all. To use an example, we had a Glasgow-set drama here in the UK Robzo called Taggart, which was popular overseas, but that popularity overseas wasn’t enough for ITV to force Scottish Television who made it to slash the budget on the show, meaning episodes were cut down to one hour long episode (previously they had been 2/3 hours) and as budget cuts bit even more, Scottish ended up with the situation of starting to fire one of the core cast (the actor who played Stuart Fraser was axed!). Eventually ITV cancelled the show in 2011 after 28 years on the air.

    Since NBC/CBS don’t own B&B and DOOL, they make no money from them, so being popular overseas won’t matter to them and they can cut the budgets if they wanted to. B&B’s budget was still cut by CBS despite the ratings/international popularity, and that led to Ronn Moss leaving.

  • Richard

    Chrisann, I didn’t watch all of today’s episode. Just couldn’t get into it. I am not that big of a fan of Jason & Sam together and just too much of it didn’t even make sense even in a fantasy world. It just seemed like somethign that would be written by a JaSam fan on an online fan fiction site.

    I am not even that big a fan of Sam period. I would love if she rode off into the sunset with Jason when he leaves town. And they can even take John with them and go have some wild threesome together or something. LOL

    I guess I fast forwarded too much. I didn’t even see Heather at all.

  • WMD

    I thought today’s GH was really hokey. But at least we got to see Monica! lol

    Andrew…if NBC/CBS don’t own the shows, how do they get to set the budget? Yes, they give money to the show as a license fee, but if they are popular in other countries, presumably they get some money from them, too, and the budget would be the combined total. I suppose you could argue that the U.S. networks give the lion’s share, but I’m not sure about that, since B&B supposedly has 26 million daily worldwide viewers yet only 3.2 million of that is the U.S.

  • Richard

    WMD, The money made from foreign sales would not go to the networks at all for B&B or Days. It would be divided by the production companies. CBS does not own them and does not license them to the foreign countries.

    That is just like CBS or NBC get nothing for selling the shows to SoapNet. That all goes to the Bells, Sony and Ken Corday. That is just extra money for them to spend on the show.

    Considering that the Bells are making quite money off of B&B worldwide, they evidently still could not make up the difference in what CBS cut the budget to cover the actor’s salaries. So the cut was passed on to the actors.

    The networks themselves as far as these shows go don’t make that foreign money since they don’t own them. Now with GH it would be a different story, ABC would see any money since they own GH.

  • WMD

    Just re-read my post…I used an bad pronoun. It should have been parsed as, “…but if they are popular in other countries, presumably [Bell/Corday/Sony] get some money from them, too…” I can see where I was misunderstood, though. I know the networks don’t own the shows (except GH).

    It seems odd to me that they can’t make up the money from international sources. Perhaps, at least, it will allow them to keep the shows on the air longer than if the U.S. network owned them.

  • Richard

    Well it would all depend on whether the network wants to continue airing them or not and how low the companies can keep the licensing fee.

    What is weird that even if they are making big money off the international sales, why are the budgets still so low.

    Last fall for instance Corday had to put his own money into Days to try to reboot the show. Sony evidently is not putting much money into the show as it looks so cheap from what I have seen in clips and from what everyone says about it. And Corday evidently has nothing left to put into it.

    And evidently he must be shut completely off from the show as you hear nothing from him now. And according to what is being put online NBC and Sony are making all the decisions now.

    It just makes me wonder exactly how much the production companies are making from SoapNet and international sales. Are they just pocketing it and only budgeting the shows based on the networks?

  • Stacy

    I watched my last gh episode yesterday. I can’t watch today because the kids have an event at school i will go watch and then the time change on Monday i will be watching days. I very much enjoyed yesterdays show. I have always been a Jason/Sam and Spinelli/Maxi fan so for my last gh episode it was great. I will miss gh starting next week. I have watched gh since 1995 and only missed once in a while when we were on vacation or had something going on but for the most part i watched everyday. I wish ABC would have left it at the same time.

  • Chrisann

    Stacy I wish they would have left the time alone also. Yesterdays show was good IMO. I enjoyed the Sam and Jason in the “what if?”Well Heather is at it again. Killed another person…not a regular cast member but still. I wish she would have some remorse for the things she has done. Todays episode should be good. Stacy you can always catch GH on ABC.com when you have time. I personally like to watch the boob tube but if it was my only option I would watch the internet. I am debating if I should even DVR Days or just skip it all together. Just not enough time to watch them all. But I really want to support the soaps even if my viewing doesn’t count since we are not a Nielson family….Go SOAPS!!

  • TimsDale4ever

    I have to admit I watched an episode of GAA the other day and it wasn’t bad at all. The only problem I have with it is that there are so many just like this show all over the dial now. How many of these shows is it going to take before we drown? Plus, I think there are several more debuting next week also. Obviously, they are making money off these carbon copy shows so I guess they will be ordering more and more of them. Yikes!

  • Stacy


    I know i can DVR or watch gh online, but i have never been good a watching shows other than at their regular time on TV.I have a lot of shows on my DVR that i have never watched. I am a busy mom of 6 ages 2-12 and they keep me very busy, so i am going to let gh go. I will miss it and i will try to read daily recaps to see what is going on.

  • Kathleen

    I live in Colorado and Days of Our Lives and NBC seem to always be very popular with viewers here and I have been watching since early 90’s when Dr Carly Manning was buried by Vivian alive in a grave. WOW!Now that was a story filled with anxiety! I am like Rachel, I am looking forward to Eileen Davidson returning to her role as Kristen/Susan. She has so much diversity as an actress and brought great ratings to DAYS. It would surprise me if DAYS surpassed Bold and Beautiful for a while and that is saying a lot being that ratings have been so low the last 3 years. Days of Our Lives made a very smart move for a change and the storylines have been really good lately, I hope they continue and it will only help them at renewal time next year!!

  • Richard

    Wow according to the admin at SON, Good Morning America scored big last week in the ratings. Historic gains over Today – highest total viewer and 25-54 margin in 18 years.

    ABC is really making a comeback this year in late night and early morning ratings.

  • Richard

    This is from TV Media Insights on Steve Harvey (notice how unbiased Berman can be when reporting something like this):


    Day three of the new NBCUniversal talker suffered more minor erosion, dipping to a weighted 1.3 rating/4 share in households on Thursday, according to the metered market overnights from Nielsen. Tuesday was a 1.5/ 4 (out of a 1.2/ 3 for the lead-in) and Wednesday was a 1.4/ 4 (out of a 1.1/ 3). But Steve Harvey continues to build from both the lead-in (1.1/ 3 yesterday, +18 percent) and the year-ago time period (1.0/ 3, +30 percent yesterday). Results among key women 25-54 (0.8/ 5 out of a 0.6/ 4) and women 18-49 (0.7/ 4 out of a 0.5/ 4) also remained on the double-digit plus side.

    With more upcoming competition (including the debuts of Katie Couric from Disney-ABC, Ricki Lake from Twentieth and Jeff Probst from CBS Television Distribution), results next week…and beyond…will be a fairer assessment. But based on the first three days of overnight data, NBCU should not be disappointed with The Steve Harney Show.

© 2015 Tribune Digital Ventures