TV Ratings Sunday: 'Big Brother' Down But Wins Night of Low Viewership; Pair of ABC Specials Tank

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September 3rd, 2012


Scoreboard FOX CBS NBC ABC x
Adults 18-49: Rating/Share 1.1/4 0.9/3 0.8/3 0.4/2 x
Adults 18-34: Rating/Share x x x x x
Total Viewers (million) 2.41 4.88 3.10 2.34 x


Update: We now have program data.

FOX was number one among adults 18-49  while CBS was on top in total viewers.

The Labor Day weekend combined with a line-up of mostly repeats led to a night of low viewership.

On CBS, Big Brother scored a 1.7 adults 18-49 rating, down 35% rom last week's 2.6.

On NBC , Dateline  garnered a 0.8 adults 18-49 rating down 33% from a 1.2 for the last Sunday Dateline on August 19.

On ABC, the special The Chew Presents ABC's Primetime Fall Preview Special earned a 0.4 adults 18-49 rating. Another special, TV's Most Dynamic Duos, scored a 0.5 among adults 18-49.

Broadcast primetime ratings for Sunday, September 2, 2012:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS 60 Minutes - R 0.8/3 6.78
NBC Dateline 0.8/3 3.24
FOX American Dad - R 0.6/3 1.38
ABC The Chew Presents ABC's Primetime Fall Preview Special 0.4/2 2.37
7:30 FOX The Cleveland Show - R 0.7/3 1.56
8:00 CBS Big Brother 1.7/6 5.52
FOX The Simpsons - R 1.0/4 2.42
NBC America's Got Talent - R 0.7/3 3.02
ABC Once Upon a Time - R 0.4/1 1.90
8:30 FOX The Simpsons - R 1.1/4 2.63
9:00 FOX Family Guy - R 1.5/5 3.21
NBC America's Got Talent - R 0.8/3 3.25
ABC TV's Most Dynamic Duos (9-11PM) - Special 0.5/2 2.54
CBS The Good Wife - R 0.4/1 3.07
9:30 FOX Family Guy - R 1.5/5 3.27
10:00 CBS The Mentalist - R 0.8/2 4.18
NBC America's Got Talent - R 0.8/2 2.90

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Sunday's Ratings Via TV Media Insights


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Silvio

    daaang BB…one of the best seasons ever, it should have been getting 2.5+

  • John A

    Wow Horrible numbers from ABC.

  • OMG

    OMG ABC doing CW numbers! That sucks though, they definitely do seem to have the best pilots this fall if critical review is any indication. Oh No! Once Upon A Time repeat doing Nikita repeat numbers! I am really starting to worry that ABC has lost any inch of momentum going into the fall. Of course I could be wrong, since people can easily change channels all the time as long as there is something worth watching. I hope I am wrong.

  • Joshua

    What happened?

  • RJ

    As if ABC’s numbers are a surprise. Fall preview shows never do well, let alone on the night before Labor Day.

  • OMG

    Oh ya it almost seems like Friday night ratings. Everything seems to be down half a ratings point.

  • Nick

    No Labor Day ratings delays?

  • tv_viewer

    I never thought I would see the day that The Good Wife would ever beat Once Upon A Time on the same day. Still I expect the season 2 premiere of Once Upon A Time to get a 4.0 while the season 4 premiere of The Good Wife will get a 1.8.

  • Matthew

    Wow, the OUAT rerun ratings dropped a lot from last week. A .8 to a .4

  • RJ


    You can’t compare two shows in different timeslots.

  • Matthew

    @tv_viewer Yep, Once Upon a Time will probably at least get a 3.2+ in ratings, it has always been very bad in reruns due to how serialized it is unlike The Good Wife.

  • PHIL

    Expect the ratings for Dateline and AGT to drop.

  • Zed

    I think sundays will be great for ABC as usual. They’ll get good ratings, 666 Park Avenue will premeire well at least.

  • a p garcia

    I watch the dynamic duo special on ABC and I say I can’t blame the numbers. I would take issue on about half the dynamic duos.As an example what idiot would put Dianne and Sam at#29 and leaving out Laura and Rob Petrie or Andy Taylor and Barney Fith.

  • Oliver

    If accurate, wouldn’t be surprised if it’s ABC’s lowest rated night ever. Got to be close.

    I am shocked how badly the repeat of OUAT did, given it’s a hit in-season. I realise it’s a holiday weekend in summer and it’s a serialised drama, but it’s still very low.

  • Ultima

    What happened?

    It’s a holiday weekend (Labor Day) and the final weekend of summer.

  • Justin121

    CW #s all around.


    Nashville, 666 Park Ave., Revenge, are the shows to watch for this Fall.

  • Chris

    May I point out, people, that the MDA Show of Strength telethon (which used to be the Jerry Lewis telethon and ran for about 20 hours, now is a short-form telethon that airs in Sunday primetime) preempted programming on several stations, which means these numbers could be inflated. Click on this site for a list of all stations airing the telethon (it aired on FOX in my market):


  • The End

    Once Upon a Time is out on Blu Ray and DVD now, so obviously those who like the show would of bought it, making watching the repeats pointless. I have the Blu Ray edition personally.

  • Giles

    @Silvio, our local CBS affiliate carried the Carolina Panthers football game pre-empting Big Brother and delaying it’s broadcast time until 2am later that evening/morning. I had to wait for the game to end and set my alarm to wake up to watch Big Brother. Don’t know how much this may have happened in other markets. from Greensboro, NC. Peace.

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