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Comedy Central 2012 RNC Convention Coverage Beats Fox News, MSNBC and CNN in Young Adults Ratings

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Written By

September 4th, 2012

via press release:

COMEDY CENTRAL TOP CHOICE AMONG YOUNG ADULTS

DURING REPUBLICAN NATIONAL CONVENTION

BEATING FOX NEWS, MSNBC AND CNN

IN HEAD-TO-HEAD COMPETITION

 

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More Adults 18-34 Watched “The Daily Show with Jon Stewart” and “The Colbert Report

Than Any Cable News Network

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COMEDY CENTRAL’s RNC Convention Coverage Beats MSNBC and CNN among Adults 18-49

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Coverage of the Democratic National Convention Commences Tonight

as “The Daily Show” Travels to Charlotte, NC for “DNC 2012: Hope and Change 2”

Airing Nightly at 11:00 p.m. ET/PT through Friday, September 7

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NEW YORK, September 4, 2012 – In head-to-head competition, COMEDY CENTRAL was The Choice among the crucial youth vote who tuned into the award-winning political coverage of “The Daily Show with Jon Stewart” and “The Colbert Report” in greater numbers than Fox News Channel, MSNBC and CNN in the head-to-head battle during the Republican National Convention last week in Tampa, FL.

Going up against the cable news networks, COMEDY CENTRAL’s late night block from 11:00 p.m.-midnight was the top-rated and most-viewed among Adults 18-34, Men 18-34 and Men 18-24.  The block also won the week over both MSNBC and CNN among the coveted advertiser demographic of Adults 18-49 (see charts below).

Highlights of the week of RNC coverage included “The Daily Show” travelling to Tampa, FL for “RNC 2012: The Road to Jeb Bush 2016” and its ongoing “Democalypse 2012” campaign coverage which included interviews with Senator Marco Rubio, former Republican presidential candidate Herman Cain and former RNC Chairman Michael Steele, as well as the instant classic biographical film, “Mitt Romney: A Human Being Who Built That.”

While not in Tampa, “The Colbert Report” still provided in-depth coverage of its own highlighted by a four-part "Star Wars" tribute to the 2012 Republican National Convention, “America Strikes Back,” and a two-part interview with former Republican presidential candidate Jon Huntsman.

And no coverage of the 2012 Republican National Convention would be complete without analysis of Thursday night’s speech by mystery speaker Clint Eastwood, of which Colbert said “there has not been a political speech this powerful since the famous Lincoln-Bookshelf debates” and Stewart called “a Fistful of Awesome.”

COMEDY CENTRAL’s convention coverage continues this week with “The Daily Show” travelling to Charlotte, NC to present “DNC 2012: Hope and Change 2,” airing nightly at 11:00 p.m. ET/PT through Friday, September 7.  Guests for the week include NBC News Special Correspondent Tom Brokaw (September 4), Senator Kirsten Gillibrand (September 5), and former Council of Economic Advisors Chairman Austan Goolsbee (September 6).  “The Colbert Report” will also air in the special Tuesday-Friday schedule during the DNC and will feature ongoing coverage of the convention along with guests including former Governors Bill Richardson (September 6) and Ed Rendell (September 7).

 

Time

ADULTS 18-49

VIEWERS (000)

11:00P-12:00A

FOX NEWS CHANNEL

0.97

1021

11:00P-12:00A

COMEDY CENTRAL

0.77

824

11:00P-12:00A

MSNB

0.41

430

11:00P-12:00A

CNN

0.38

415

Time

ADULTS 18-34

VIEWERS (000)

11:00P-12:00A

COMEDY CENTRAL

0.8

450

11:00P-12:00A

FOX NEWS CHANNEL

0.59

329

11:00 -12:00A

MSNB

0.29

158

11:00P-12:00A

CNN

0.26

146

Time

MEN 18-34

VIEWERS (000)

11:00P-12:00A

COMEDY CENTRAL

0.98

277

11:00P-12:00A

FOX NEWS CHANNEL

0.62

173

11:00P-12:00A

MSNB

0.37

101

11:00P-12:00A

CNN

0.31

89

Time

MEN 18-24

VIEWERS (000)

11:00P-12:00A

COMEDY CENTRAL

0.64

81

11:00P-12:00A

FOX NEWS CHANNEL

0.43

53

11:00P-12:00A

MSNB

0.22

26

11:00P-12:00A

CNN

0.11

14

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(Source: Nielsen Media Research, 8/28/12-8/30/12, Strict Dayparts, Live + Same Day Data)

 

 
  • LeAnne

    It’s a pretty sorry fact that so many young adults thing “fake news” on comedy channel is the real deal. Not that the main stream media is any more truthful.

  • Ralph Hahn

    I agree with LeAnne. But, the younger half of the demo will probably sit home anyway. That’s bad for both parties.

  • elle

    Daily Show viewers have consistently ranked as among the most informed. In order to understand Jon or Colbert, you have keep up with current events. It’s good to know many young people are interested in politics.

  • Hoil

    Quote from story: “Going up against the cable news networks, COMEDY CENTRAL’s late night block from 11:00 p.m.-midnight was the top-rated and most-viewed among Adults 18-34, Men 18-34 and Men 18-24. The block also won the week over both MSNBC and CNN among the coveted advertiser demographic of Adults 18-49 (see charts below).”

    Of course the charts below tell a different story, with Fox garnering a 0.97 of Adults 18-49 to Comedy Central’s 0.77 share. Gee, Math is hard…wait, that wasn’t math, that was just reading!

    Well if the numbers don’t fit the narrative, just ignore ‘em.

  • Jim

    The amazing thing is how low these number really are. Fox has a little over a million viewers, and Stewart during what should be his ratings boom can’t get near a million viewers?

    At least Fox during prime time won with over 9 million viewers, but Stewart is not even getting Robot Chicken numbers!

    Robot Chicken ADSM 12:00 AM 1,716,000 0.9

    Stewart use to be funny and informing, now he’s neither.
    I wonder when his contract is up?

  • frank lee

    It is pitiful how Stewart fans are so desperate to parse the ratings to find a slice where they can find this illusional “victory”. So what if Stewart topped Fox in an age categaory in a particular time category. Helloooo, who do you think is watching the Comedy Centrqal late night? And Stewart can still only eke out a narrow win in a narrow category? I am sure he has some fanatical followers who wouldn’t miss an episode. But the numbers are so low at that time of night as to be insignificant to the big picture.

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