'Grimm' Original After 'The Voice' Premiere Pushed Aside for Preview of 'The New Normal' on Monday, September 10

Categories: 1-Featured,Network TV Press Releases

Written By

September 4th, 2012

The original episode of Grimm that was scheduled for Monday, September 10 will now air on Friday later in the month and NBC will instead preview The New Normal out of the season premiere of The Voice. Given the plan to move Grimm back to Friday anyway it makes sense that NBC would use the premiere of The Voice to launch something else, but you can debate in the comments whether The New Normal was the best use...

via press release:

NBC ADDS PREVIEW OF NEW COMEDY ‘The New Normal’ ON MONDAY, SEPTEMBER 10 TO FOLLOW SEASON DEBUT OF ‘The Voice

UNIVERSAL CITY, Calif. – September 4, 2012 – NBC will add a series preview of its new comedy “The New Normal” on Monday, September 10 (10-10:30 p.m. ET) following the season premiere of “The Voice” (8-10 p.m. ET). “The New Normal” will premiere in its regular day and time on the following night – Tuesday, September 11 (9:30-10 p.m. ET) – with a new episode.

In addition, the preview pilot of the series will have an encore broadcast on Wednesday, September 12 (10:30-11 p.m. ET), giving “The New Normal” three consecutive days of broadcasts.

These days, families come in all forms – single dads, double moms, sperm donors, egg donors, one-night-stand donors… It's 2012 and anything goes. Bryan (Andrew Rannells, "Girls," "The Book of Mormon") and David (Justin Bartha, "The Hangover") are a Los Angeles couple and they have it all. Well, almost. With successful careers and a committed, loving partnership, there is one thing that this couple is missing: a baby. And just when they think the stars will never align, enter Goldie (Georgia King, "One Day"), an extraordinary young woman with a checkered past. A midwestern waitress and single mother looking to escape her dead-end life and small-minded grandmother (Emmy and Tony Award-winner Ellen Barkin), Goldie decides to change everything and move to L.A. with her precocious eight year-old daughter. Desperate and broke – but also fertile – Goldie quickly becomes the guys' surrogate and quite possibly the girl of their dreams. Surrogate mother, surrogate family.

Ryan Murphy serves as creator/executive producer and director along with creator/executive producer Ali Adler ("Glee," "Chuck") and executive producer Dante Di Loreto ("Glee," "American Horror Story"). "The New Normal" is produced by 20th Century Fox Television and Ryan Murphy Productions.

 
  • Baqinardo

    So, it confirms there’ll be no new Grimm that night.
    *sigh*

  • Ricky

    @Baqinardo: I thought Grimm was done with the Monday night thing as of last night. The next-episode preview did say Friday Sept. 28… But you’re right, I can’t believe I’m already gonna have to go without Grimm for almost four weeks! Right after I spent a month getting caught up in time for the season premiere, too. :(

  • capslocke

    Does anyone ever think that these many previews might be hurting the shows? I mean yes, I know sampling is always a good thing. But, Tuesday’s ratings are going to be way weaker than they need to be, and this will probably carry on to the following Tuesday as well.

  • Ultima

    @capslocke
    I mean yes, I know sampling is always a good thing. But, Tuesday’s ratings are going to be way weaker than they need to be, and this will probably carry on to the following Tuesday as well.

    You’re essentially saying that the sampling is good, but that the premiere ratings are likely to be lower as a result.

    I don’t see the problem. The goal of preview airings, online availability, and so on is to increase the average viewership of the show for the season by exposing it to more people. A big premeire only lasts one night.

    For example, would you rather have a show with a 2.5 premeire and a 2.0 average, or one with a 3.0 premeire and a 1.5 average? Exactly.

  • Ultima

    Also, from what I’ve seen, all of NBC’s “premieres” are actually new episodes, not just the preview episodes again. So the previews hurting the premiere thing doesn’t really apply in this case anyways.

  • Observer

    That sucks.

  • iMember

    While I’m disappointed Grimm won’t be on until Friday, Sept. 28th I take this as a vote of confidence on NBC’s part. Yes, it would have been awesome to see what numbers Grimm would have pulled after The Voice premiere, but I think NBC is happy with Grimm’s numbers so far and they probably don’t feel the need to do anything more for it on Mondays.

    At least that’s what the little Angel on my right shoulder is saying.

  • Martin

    Not fair, guessing this show will fail, Grimm could of done with the extra exposure.

  • Ultima

    Fun fact – with the double airing of The New Normal next week, NBC will be able to air 13 episodes of it and Go On by 10 December (The Voice will probably have a two-hour finale on 17 December). Animal Practice and Guys With Kids can both air 13 episodes by 18 December (assumes they aren’t new Thanksgiving week).

    How many of the four will air an episode in 2013?

  • Oliver

    NBC sucks at scheduling. This decision should have been made a long time ago rather than at the last minute.

  • Ultima

    I apparently can’t read a calendar and all of those dates are off by 1…

  • Jared

    The New Normal has already been available online and On Demand for at least a week now. Anyone who wanted to sample the show has already had the opportunity too. Why wouldn’t NBC possibly premiere something new?..that isn’t Grimm which is already moving to Fridays. The Voice premiere would be a waste of a lead in for Grimm.

  • Ultima

    @Oliver
    NBC sucks at scheduling. This decision should have been made a long time ago rather than at the last minute.

    Prior to 13 August, NBC had sitcoms scheduled after The Voice’s premiere. Then they changed it to Grimm, now they’re changing it back to sitcoms.

    Maybe Grimm’s prodcution schedule couldn’t keep up with the change or they made the decision based off Grimm’s ratings or something else entirely.

    To expect that a network can have a set-in-stone schedule months in advance is unrealistic.

  • DenverDean

    Still think NBC will regret “burning” those Grimm episodes in August and Labor Day. Unless they change course and add to the order – the 22 episodes will be burned faster than normal. That won’t help Grimm in long run.

  • xwiseguyx

    Good Move by NBC – The New Normal is the best of the NBC comedies so it’s better to give this show the exposure – especially considering it’s on after the awful sure to fail Go On…

  • Ultima

    @Jared
    The New Normal has already been available online and On Demand for at least a week now. Anyone who wanted to sample the show has already had the opportunity too.

    NBC wants to reach the people who didn’t go online to watch the pilot, so they air it after their biggest shows (premiere of The Voice and finale of AGT, with heavy promotion during SNF).

    My guess is that the preview and encore airings will bring in significantly more viewers than the online preview does (or at least reach more, the show could end up tanking).

  • Nick

    Yay!!! I love TNN and think Grimm is terrible.

  • dryedmangoez

    Well that sucks. No wonder the promo at the end of last night’s episode was already promoting the move to Fridays instead of a new ep next week. Is Revolution premiering on the 17th? If not, they could’ve used that slot to preview New Normal.

  • Keith

    Still don’t understand why NBC moved Grimm away from a successful time slot AND got the opening changed (seems goofy now.) Another show I liked that will be gone before you know it with studios execs scratching their heads wondering what went wrong. And do we really need NBC’s version of Modern Family?

  • Justin121

    Go On and New Normal make it to 2013, Animal and Kids don’t.

    I think Revolution shoudl’ve been the post-Voice preview (isn’t it premeiring there the following week, anyway? Could’ve used the larger sampling on the 10th).

© 2014 Tribune Digital Ventures