'Grimm' Original After 'The Voice' Premiere Pushed Aside for Preview of 'The New Normal' on Monday, September 10

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September 4th, 2012

The original episode of Grimm that was scheduled for Monday, September 10 will now air on Friday later in the month and NBC will instead preview The New Normal out of the season premiere of The Voice. Given the plan to move Grimm back to Friday anyway it makes sense that NBC would use the premiere of The Voice to launch something else, but you can debate in the comments whether The New Normal was the best use...

via press release:

NBC ADDS PREVIEW OF NEW COMEDY ‘The New Normal’ ON MONDAY, SEPTEMBER 10 TO FOLLOW SEASON DEBUT OF ‘The Voice

UNIVERSAL CITY, Calif. – September 4, 2012 – NBC will add a series preview of its new comedy “The New Normal” on Monday, September 10 (10-10:30 p.m. ET) following the season premiere of “The Voice” (8-10 p.m. ET). “The New Normal” will premiere in its regular day and time on the following night – Tuesday, September 11 (9:30-10 p.m. ET) – with a new episode.

In addition, the preview pilot of the series will have an encore broadcast on Wednesday, September 12 (10:30-11 p.m. ET), giving “The New Normal” three consecutive days of broadcasts.

These days, families come in all forms – single dads, double moms, sperm donors, egg donors, one-night-stand donors… It's 2012 and anything goes. Bryan (Andrew Rannells, "Girls," "The Book of Mormon") and David (Justin Bartha, "The Hangover") are a Los Angeles couple and they have it all. Well, almost. With successful careers and a committed, loving partnership, there is one thing that this couple is missing: a baby. And just when they think the stars will never align, enter Goldie (Georgia King, "One Day"), an extraordinary young woman with a checkered past. A midwestern waitress and single mother looking to escape her dead-end life and small-minded grandmother (Emmy and Tony Award-winner Ellen Barkin), Goldie decides to change everything and move to L.A. with her precocious eight year-old daughter. Desperate and broke – but also fertile – Goldie quickly becomes the guys' surrogate and quite possibly the girl of their dreams. Surrogate mother, surrogate family.

Ryan Murphy serves as creator/executive producer and director along with creator/executive producer Ali Adler ("Glee," "Chuck") and executive producer Dante Di Loreto ("Glee," "American Horror Story"). "The New Normal" is produced by 20th Century Fox Television and Ryan Murphy Productions.

 
  • Ultima

    @Keith
    Still don’t understand why NBC moved Grimm away from a successful time slot AND got the opening changed (seems goofy now.) Another show I liked that will be gone before you know it with studios execs scratching their heads wondering what went wrong

    Grimm’s ratings are up ~13%… in the summer!

    I seriously don’t get all of the complaining. How does more people seeing the show hurt the ratings? Sure, they’ll have to extend the episode order or end the season a bit early, so what? Are people not aware of how bad NBC is doing, especially when it comes to dramas? They have a grand total of two dramas that aired in 2010-11 that are still on the air. If Grimm averages at 1.4 (maybe less) on Friday, it’s essentially a lock for at least four seasons…

  • dryedmangoez

    Oh, I see New Normal is premiering next week anyway and Revolution on the 17th.

    As for the “sure to fail” Go On, the preview got great comments if I remember correctly. The numbers were good too. So it’s not “sure to fail” just yet.

  • Bee

    great move by NBC. online previews and TV previews are extremely different. NBC has faith in the new normal and so this + a new episode the next day is a very smart. now they can just hope people dig it.

  • Kaylie

    The Voice is NBC’s only legitimate hit.

  • Ram510

    I think this is a smart idea so now there not a week ad a half gap between the Monday airing and when it moves back to Friday and it has The Voice to give a great sample to new viewers

  • glover

    NBC is wasting the opportunity to have a huge hit. The New Normal is not funny and will not be a success. They should keep Grimm. That is a horrible show, but have potencial to go even higher this season with a boost.

  • Rob

    Grimm was doing bad on Mondays I think that’s why NBC took it off from Mondays anyways, gonna watch TNN.

  • The Original J

    No matter how much promotion they put behind Ryan Murphy’s latest pile of sludge, it will still fail, because it has too much working against it. It’s on NBC, and it’s not funny.

  • rob60990

    NBC didn’t do this because of Grimm’s performance on Mondays. NBC kept changing what to air in this timeslot for weeks and it was never 100% clear Grimm would air after The Voice. I’m glad The New Normal will get a decent lead-in for the premiere. I don’t care how unfunny it may be, I want this show to succeed so bigots don’t get the satisfaction.

  • tvwatcher

    Argh… NBC!! Still treating Grimm as the red-headed step-child, I see. Announcing 5 episodes starting post-Olympics a month ago, then announcing delayed 5th episode after the 4th episode finishes airing. Confusing Grimm viewers and making them dizzy with all this jerking around. It’s as if NBC desperately WANTS Grimm to fail.

    Whatever modest success Grimm has enjoyed has absolutely zero to do with NBC, and everything to do with its creators.

    Grimm deserved better than NBC. Much better. I will wait to see how many of the new NBC shows succeed. Revolution is already showing problems.

  • Oliver

    @Ultima

    To expect that a network can have a set-in-stone schedule months in advance is unrealistic.

    It’s completely normal to have premiere dates set in stone months in advance, and it’s very unusual for a network to change them literally a week before a premiere. To make such changes off-the-cuff shows a distinct lack of basic planning, foresight and management skills.

  • TVDude

    I don’t think this is necessarily bad news towards Grimm, but it’s definitely not good news either. What it means is that NBC cares more about the success of The New Normal and Go On than it does about Grimm’s. That’s not to say they don’t care about Grimm, but since it’s not as new, they want to give the new shows their best shot. It’s a good rebuilding strategy, IMO. Grimm will probably do just fine on Fridays too.

  • River Song

    Great Job NBC! lets keep moving Grimm so you can just kill it now. Makes sense Grimm gets better ratings on Monday so lets move it to Friday so we can air another dumb comedy no one will watch. I’m done with network TV I will just wait until this show comes out on DVD to watch it. Unless its canceled before then which is likely. Good luck to JJ Abrams new show you should sell your shows to cable networks where they actually give shows a chance

  • Networkman

    Grimm seems to have a very loyal fan base. So even though it won’t grow following Community on Friday, I feel NBC is going to be satisfied with its numbers.

    @Ultima, if NBC is doing so bad with dramas, then why not preview Chicago Fire before moving it to Wednesday in October? Comedies are a rough sell, because if the show is not funny,the audience simply does not return. Law & Order:SVU is on its last legs. It really should be ending this season. Chicago Fire should be its replacement. And lastly, the drama which is treated as the “red-headed step-child” is Parenthood. I feel this drama would be compatible with the audience watching The Voice. The show has been off since March. The network refuses to show repeats througout the Summer. So why not give it a preview after The Voice.

  • tv#1

    Grimm needs to go back to Fridays anyway. That is where it fits the best. I hope The New Normal (and Go On) turn out to be hits.

  • Marcus

    Grimm started out season one on Friday night, and I don’t think anyone expected it to survive, but it did. Returning the show to Friday isn’t going to kill it. Having Grimm on Monday and Friday for the past 4 weeks has been kind of nice, having the choice to watch it on either of the two nights. So far, Grimm, season two has been great and the show will be fine when it returns later in the month.

  • TL

    I’m a fan of Grimm too, but NBC is not trying to kill it. It had the chance to not renew it if they wanted it to fail so badly instead of bringing it back, giving it a head start with limited competition and decent promotion during one of the biggest sporting events of the year. People need to calm down.

  • were123

    NBC is taking a chance on Grimm; it thinks it can hold its numbers on Friday as it did last year so they are guessing it will do it again, and as such they do not need to give it a Voice sample, and instead they can use it to promote something else

  • alffan

    All these changes with “The New Normal” must be making it rough for the folks in Salt Lake at KSL-TV who will not be airing the show. Maybe they can run a Mitt Romney infomercial next Monday now.

    I do think NBC did the right thing. “Grimm” is not compatible with “The Voice” and they might as well expose their new comedies as much as possible.

  • Rob R

    “The New Normal” has potential, but I was quite surprised in watching the preview on-line that the characters are so stereotypical and the jokes are so—-well, old. I almost thought I was watching a 1992 pilot instead of a 2012 pilot. The Ellen Barkin character is particularly one-dimensional and does not feel current at all. One gay character is ridiculously over-feminine; the other gay character (his partner) is ridiculously over-masculine. Nothing about the show feels real. That said, there are good performances and some sweet moments, so there is hope the show can work.

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