Penultimate Episode of ABC’s 'Bachelor Pad' Scores Best-Since-Premiere Numbers in Viewers and Young Adults

Categories: Network TV Press Releases

Written By

September 4th, 2012

via press release:

Penultimate Episode of ABC’s “Bachelor Pad” Scores

Best-Since-Premiere Numbers in Viewers and Young Adults

 

Head to head, ABC’s “Bachelor Pad” Dominates Season Finale of

NBC’s “Stars Earn Stripes” by 52% in Total Viewers and by 56% in Adults 18-49

 

 

“Bachelor Pad” (8:00-10:00 p.m.)

Building its overall audience for the 2nd straight week and rising 8% week to week in Adults 18-49, the season’s penultimate episode of ABC’s “Bachelor Pad” scored best-since-premiere numbers in viewers (4.4 million) and young adults (1.4/4) – since 7/23/12.  The ABC unscripted series ranked
No. 1 in its time period among key Women
(W18-49/W25-54).

 

  • Head to head from 8:00-10:00 p.m., ABC’s “Bachelor Pad” dominated NBC’s 2-hour finale of “Stars Earn Stripes (2.9 million and 0.9/2) by 52% in Total Viewers and by 56% in Adults 18-49.

 

  • In the 9 o’clock hour, “Bachelor Pad” outdrew the season finale of Fox’s “Hotel Hell” in Total Viewers (4.4 million vs. 4.3 million).

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 45% currently, from 42% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 9/3/12.

 

 
  • Ralph Hahn

    “Penultimate.” I’ll bet that 99% of the people have no idea what the word means and wouldn’t be able to pronounce it. Since they dumb down everything else, why don’t they just call it “next to the last.”

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