'ABC World News' Most-Watched Newscast Among Key Demo on First Night of RNC

Categories: Press Releases

Written By

September 5th, 2012

via press release:

“ABC World News with Diane Sawyer” Ranked as the #1 Newscast Among Adults 25-54

on First Night of the Republican National Convention

“ABC World News” Scores Smallest Weekly Viewing Gaps with “NBC Nightly News” in Six Weeks

ABC Newscast Slashes Demo Gap with “NBC Nightly News” by More than Half, Year-to-Year

 

For the week of August 27, 2012, “ABC World News with Diane Sawyer” averaged 7.25 million Total Viewers and a 1.6 rating/6 share/1.89 million in Adults 25-54, according to Nielsen Media Research. Growing over the previous week (7.05 million and 1.79 million on w/o 8/20/12) for the 2nd week in a row in both Total Viewers (+3%) and Adults 25-54 (+6%), “ABC World News” posted its best numbers in 5 weeks – since w/o 7/23/12.

 

On Tuesday, the first night of the Republican National Convention, “ABC World News” ranked as the No. 1 evening newscast in Adults 25-54 (8/28/12), outdrawing “NBC Nightly News” by 87,000 viewers (2.035 million vs. 1.948 million – 8/28/12).

 

For the 4th straight week, “World News” decreased its week-to-week margins with “NBC Nightly News” in both Total Viewers (-8% - 695,000 vs. 757,000) and Adults 25-54 (-45% - 170,000 vs. 307,000). In fact, “World News” turned in its smallest margins with the NBC newscast in 6 weeks – since w/o 7/16/12.

 

“World News” slashed its year-to-year Adults 25-54 gap with “NBC Nightly News” by more than half (-61% - 170,000 vs. 432,000).

 

Season-to-date, “World News” is narrowing its gap with “NBC Nightly News” in Adults 25-54 (-17%), delivering its smallest news demo margin (387,000) with the NBC program in 3 years – since the 2008-09 season.

 

“World News” outperformed the “CBS Evening News” by 1.21 million Total Viewers and 148,000 Adults 25-54.

 

With the Republican Party gathered to formally nominate Mitt Romney as its party’s candidate in the race for the White House, Diane Sawyer spoke to many of the key players throughout the week as part of ABC’s special “Your Voice, Your Vote” coverage of the Republican National Convention. Sawyer spoke with Mitt and Ann Romney’s five sons, Speaker of the House John Boehner, had an exclusive interview with Ann Romney in advance of her convention speech, and spoke with former Governor Jeb Bush.

 

· ALSO NOTE: ABC News Ranks as Most-Watched Broadcast Network for Finale of the Republican National Convention

 

NOTE: On Thursday, “CBS Evening News” was retitled to “CBS-Eve-Nws” due to NFL Preseason and on Friday, was retitled to “CBS Evening Nws” due to U.S. Open Tennis. Both telecasts were excluded from the averages. CBS’ weekly averages are based on 3 days (Mon-Wed). On Friday, Jake Tapper anchored “World News.”

 

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executiveproducer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

 

EVENING NEWS (Week of August 27, 2012)

 

Total Viewers Adults 25-54 Households

ABC 7,249,0001.6/6; 1,893,000 4.9/10NBC7,944,0001.7/7; 2,063,0005.4/11CBS6,036,0001.5/6; 1,745,0004.3/ 8

 

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 8/27/12, 8/20/12 & 8/29/11. Season-to-date, Most Current - 2011-2012 Season (9/19/11 – 9/2/12) and 2010-2011 Season (9/20/11 – 9/4/11).

 
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