'CBS Evening News With Scott Pelley' Posts Largest Year-to-Year Gain in Households and Viewers The Week Ending August 31
via press release:
THE “CBS EVENING NEWS WITH SCOTT PELLEY” POSTS THE LARGEST YEAR-TO-YEAR GAINS IN HOUSEHOLDS AND VIEWERS AMONG THE NETWORK EVENING NEWS BROADCASTS FOR THE WEEK ENDING AUGUST 31
THE “CBS EVENING NEWS WITH SCOTT PELLEY” IS UP +10% IN HOUSEHOLDS, +4% IN VIEWERS AND +7% IN ADULTS 25-54 COMPARED TO LAST YEAR
The CBS EVENING NEWS WITH SCOTT PELLEY posted the largest year-to-year gains in households (+10%, 4.3/08 from 3.9/08) and viewers (+4%, 6.04m from 5.82m) among the network evening news broadcasts for the week ending August 31, according to Nielsen live plus same day ratings. The CBS EVENING NEWS WITH SCOTT PELLEY also posted an increase among adults 25-54 (+7%, 1.5/06 from 1.4/06) compared to last year.
The CBS EVENING NEWS WITH SCOTT PELLEY for the week ending August 31 posted its best household rating since the week of Feb. 27, 2012, its best viewers delivery since the week of March 5, 2012 and its best adults 25-54 rating since the week of April 9, 2012.
Editor’s Note: Ratings for the CBS EVENING NEWS WITH SCOTT PELLEY for the week ending August 31 represent a three-day average (Monday-Wednesday) because the broadcast aired under an amended title on Thursday due to live pre-season NFL football coverage and Friday due to late afternoon U.S. Open tennis coverage. The year ago comparison ratings for the CBS EVENING NEWS WITH SCOTT PELLEY represent a four-day average (Monday-Thursday) due to U.S. Open tennis coverage on Friday last year.