via press release:
DISCOVERY CHANNEL CONTINUES TO PULL IN BIG NUMBERS WITH ‘BERING SEA GOLD: UNDER THE ICE’ AND ‘YUKON MEN’
(Silver Spring, Md.) –Discovery kept the momentum going for the second week in a row with ‘Do or Die Friday’ lineup of BERING SEA GOLD: UNDER THE ICE and YUKON MEN, which were the top two programs in cable (excluding sports) for Men 25-54. BERING SEA GOLD: UNDER THE ICE once again produced big ratings on Friday, August 31 at 9pm ET/PT. BERING SEA GOLD: UNDER THE ICE was the #1 non-sports program in cable among P/M 25-54 delivery and #2 among M 18-49 delivery. Earning a 1.09 HH / 0.84 P25-54, the one-hour program delivered an average of 1.58 million viewers P2+.
Additionally, freshman series YUKON MEN came in with large numbers on Friday, August 31 at 10pm ET/PT. YUKON MEN was the #2 non-sports program in cable among M25-54. Earning a 1.07 HH/ .076 P25-54, this one-hour program delivered an average of 1.48 million viewers P2+.
BERING SEA GOLD: UNDER THE ICE follows three gold mining teams run by driven dredge captains whose very livelihoods depend on mining this wet and frozen gold. Split second thinking, extreme focus, and team work are key to staying alive under the ice. The risks are great, and the payoff is even greater.
In new Discovery series YUKON MEN, the residents of Tanana, Alaska are about to face one of the most brutal winters on record. People struggle to find food and heat; battle life-threatening predators just to survive. Boys grow into men quickly here because they must help the family survive. Father-son bonding and tensions take on a new meaning in this environment. The stakes are high in Tanana, and to defy the odds, to survive and to battle the harsh Alaskan wilderness, the residents must overcome obstacles, stick together and prevail.
BERING SEA GOLD: UNDER THE ICE returns this Friday, September 7 at 9pm ET/PT, followed by YUKON MEN at 10pm ET/PT.