Disney Channel Kicks Off September with Another Clean Sweep in Key Demographic Ratings

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

Disney Channel Kicks Off September with Another Clean Sweep

 

~ Cable TV’s #1 Network in Total Day in Total Viewers for the 13th Consecutive Week, TV’s #1 Network in Kids 2-11 for the 13th Straight Week; Streak Reaches 64 Weeks in Kids 6-11 and Tweens 9-14

 

Delivers the Week’s Top 5 TV Telecasts in Kids 6-11 and Top 7 in Tweens 9-14

 

Disney Channel: Total Day and Prime Highlights

 

For the week of August 27, 2012, fresh off its historic summer win, Disney Channel furthered its dominance of the television landscape, ranking as the #1 cable TV network on a Total Day basis for the 13th consecutive week in Total Viewers (1.66 million) and as the #1 TV network for the 13th straight week in Kids 2-11 (925,000/2.3 rating). In Kids 6-11 (656,000/2.8 rating) and Tweens 9-14 (568,000/2.4 rating), the network’s record streak expanded to 64 consecutive weeks.

 

  • Versus runner up Nickelodeon, Disney Channel held a double-digit percent advantage for the43rd consecutive week in Kids 6-11 (46% – 656,000 vs. 449,000), for the 45th straight week in Tweens 9-14 (75% – 568,000 vs. 325,000) and for the 12th week in a row in Kids 2-11 (21% – 925,000 vs. 765,000).

 

  • In Prime, Disney Channel was the #1 cable TV network for over 7 years in Kids 6-11 (983,000/4.2 rating – 380 weeks), and in over 2 consecutive years in Tweens 9-14 (829,000/3.5 rating – 115 weeks).

 

  • Disney Channel held the week’s Top 5 TV Telecasts in Kids 6-11:

 

 

  • Disney Channel aired the week’s Top 7 TV Telecasts in Tweens 9-14:

 

[Source: NTI, U.S. ratings. Week of 8/27/12-9/2/12: Live + Same Day. Competitive rank streaks include ties based on rating.]

blog comments powered by Disqus