Disney Channel Kicks Off September with Another Clean Sweep in Key Demographic Ratings

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September 5th, 2012

via press release:

Disney Channel Kicks Off September with Another Clean Sweep

 

~ Cable TV’s #1 Network in Total Day in Total Viewers for the 13th Consecutive Week, TV’s #1 Network in Kids 2-11 for the 13th Straight Week; Streak Reaches 64 Weeks in Kids 6-11 and Tweens 9-14

 

Delivers the Week’s Top 5 TV Telecasts in Kids 6-11 and Top 7 in Tweens 9-14

 

Disney Channel: Total Day and Prime Highlights

 

For the week of August 27, 2012, fresh off its historic summer win, Disney Channel furthered its dominance of the television landscape, ranking as the #1 cable TV network on a Total Day basis for the 13th consecutive week in Total Viewers (1.66 million) and as the #1 TV network for the 13th straight week in Kids 2-11 (925,000/2.3 rating). In Kids 6-11 (656,000/2.8 rating) and Tweens 9-14 (568,000/2.4 rating), the network’s record streak expanded to 64 consecutive weeks.

 

  • Versus runner up Nickelodeon, Disney Channel held a double-digit percent advantage for the43rd consecutive week in Kids 6-11 (46% – 656,000 vs. 449,000), for the 45th straight week in Tweens 9-14 (75% – 568,000 vs. 325,000) and for the 12th week in a row in Kids 2-11 (21% – 925,000 vs. 765,000).

 

  • In Prime, Disney Channel was the #1 cable TV network for over 7 years in Kids 6-11 (983,000/4.2 rating – 380 weeks), and in over 2 consecutive years in Tweens 9-14 (829,000/3.5 rating – 115 weeks).

 

  • Disney Channel held the week’s Top 5 TV Telecasts in Kids 6-11:

 

 

  • Disney Channel aired the week’s Top 7 TV Telecasts in Tweens 9-14:

 

[Source: NTI, U.S. ratings. Week of 8/27/12-9/2/12: Live + Same Day. Competitive rank streaks include ties based on rating.]

 
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