NBC's Expands 'The Voice' Premiere Week To Three Nights; Night 3 Will Go Head-To-Head with Fox's 'The X Factor'

Categories: 1-Featured,Network TV Press Releases

Written By

September 5th, 2012

With the addition of a third night of auditions slated for Wednesday 9/12 at 8pm, 'The Voice' will now go head-to-head with the first hour of the season premiere of Fox's 'The X Factor'

via press release:


UNIVERSAL CITY, Calif. – September 5, 2012 – NBC has fashioned the fall season premiere of “The Voice” into a three-night event with the addition of a new night on Wednesday, September 12 (8-9 p.m. ET) following the previously scheduled debut on Monday, September 10 (8-10 p.m. ET) and Tuesday, September 11 (8-9 p.m. ET).

“The Voice" returns with the strongest vocalists from across the country invited to compete in the blockbuster vocal competition show's third season. Celebrity musician coaches Christina Aguilera, CeeLo Green, Adam Levine and Blake Shelton return along with Carson Daly as host and Christina Milian as Social Media Correspondent. Monday night (September 10) will open with the Grammy Award-winning coaches performing “Start Me Up” together to show the new contestants just how it’s done. Then the blind auditions begin with the coaches in their chairs turned away from the singers, until the strength of a voice motivates the coaches to start pressing their buttons and turning their chairs around.

The show’s innovative format features four stages of competition: the blind audition, the battle round, the brand new knockouts and finally, the live performance shows.

During the blind auditions, the decisions from the musician coaches are based solely on voice and not on looks. The coaches hear the artists perform, but they don't get to see them -- thanks to rotating chairs. If a coach is impressed by the artist’s voice, he/she pushes a button to select the artist for his/her team. At this point, the coach’s chair will swivel so that he/she can face the artist he/she has selected. If more than one coach pushes their button, the power then shifts to the artist to choose which coach they want to work with. If no coach pushes their button, the artist is eliminated from the competition.

Once the teams are set, the battle is on. Coaches will dedicate themselves to developing their team of artists, giving them advice, and sharing the secrets of their success along with the help from their celebrity advisers. During the battle rounds, the coaches will pit two of their own team members against each other to sing the same song together in front of a studio audience. After the vocal battle, the coach must choose which of his/her singers will advance to the next round of competition, while the losing artist is available to be stolen by another coach.

At the end of the battles, only the strongest members of each coach's roster remain and proceed to the new knockout rounds. The artists will be paired again with a member of their team, but this time they find out only minutes before performing who they are being compared against. The artists each select their own song to perform individually, while their direct competitor watches and waits. They are vying for their coach’s confidence and decision to take them to the live shows. Their coach will choose the winner and the artist not selected will be sent home.

In the final live performance phase of the competition, the top artists from each team will compete each week against each other during a live broadcast. The television audience will vote to save their favorite artists and the two artists with the lowest number of votes will be sent home each week. In the end, one will be named “The Voice” and will receive the grand prize of a recording contract. "The Voice" is a presentation of Mark Burnett’s One Three Inc., Talpa Media USA Inc. and Warner Horizon Television. The series is created by John de Mol, who executive-produces along with Burnett, Audrey Morrissey, Stijn Bakkers and Lee Metzger.

  • Baqinardo

    So it’ll lead AGT finale? Or new show will follow after it?
    But gotta say, NBC is killing the show.

  • J.G.

    Now it’ll compete with the first hour of the X Factor premiere. Competition!

  • Leon

    Direct competition with X FACTOR! That’ll be interesting

  • taylor

    seems like a poor decision fuelled by arrogance to me. x-factor will win the timeslot, methinks.

  • Ultima

    So it’ll lead AGT finale?

    Yes, it’s airing in place of an AGT repeat.

    8 – The Voice
    9 – AGT Finals
    10 – Guys With Kids preview
    10:30 – encore of The New Normal preview

    Direct competition with X FACTOR!

    I think NBC is biting off more than they can chew! Stupid… bold, but stupid.

  • salim

    thats good for parenthoo. with a good lead out it might get a good premier figures

  • Oliver

    The 12th broadcast replaces an AGT repeat and leads into the AGT finale. Aggressive scheduling, and another late change from NBC.

  • Jeff R


    I hope it loses to Masterchef and X Factor!

  • SJ

    It’s Britney vs. Xtina all over again. It’s 2002 again – my time machine works! :D

  • J.G.

    X Factor is gonna barely beat it if only because of the Britney curiosity factor.

  • Ultima

    It’s 2002 again – my time machine works!

    Buy some stock in Apple! ;)

  • s0303

    nbc is going to kill the voice showing 2 seasons in one year…

  • glover

    Go, Britney!

  • A.

    Three nights? Up against X factor? I think two nights is plenty, but I’ll watch. It better be good though.

  • Remote Patrolled

    Same judges on The Voice means there’s nothing new to see this year.

    Britney factor should help X Factor a lot…

    But who knows! Simon got it wrong last year!

  • RyanCanada

    The Voice will lose up against the premiere of XFactor, especially now that they have Britney Spears. im so over The Voice, las years winner will not sell any records, he isnt a marketable artist, R&B isnt a big seller these days.

  • Survivor Fan

    @ s0303

    FOX is also killing AI and X with 2 seasons a year, as they are basically the same show. The Voice is at least different. I want The Voice to beat X Factor, although I do not think that that will happen.

  • Ultima

    nbc is going to kill the voice showing 2 seasons in one year…

    I’m sure people said the same thing when ABC had double cycles of DWTS and had three night premieres as well; it’s still around and is still one of ABC’s top shows.

  • Dillan

    lol, X Factor will easily win the timeslot. I’m honestly expecting X Factor to get around 17 million because of Britney and Demi.

  • Marc

    NBC needs to try and do something to showcase their new shows. It’s not that the new stuff they make is bad, it’s that there is a bunch of people who don’t watch ANYTHING on the network, so they don’t see previews.

    At least this year, with the VOICE strategy and the Olympics. Their new shows will do much better.

    Still think that NBC should have done shows with Actors who would have created buzz before the show would have started (ie RoseAnne Barr’s pilot and Kristey Alley/Rhea Perlman pilot)

© 2015 Tribune Digital Ventures