NBC's Expands 'The Voice' Premiere Week To Three Nights; Night 3 Will Go Head-To-Head with Fox's 'The X Factor'

Categories: 1-Featured,Network TV Press Releases

Written By

September 5th, 2012

With the addition of a third night of auditions slated for Wednesday 9/12 at 8pm, 'The Voice' will now go head-to-head with the first hour of the season premiere of Fox's 'The X Factor'

via press release:


UNIVERSAL CITY, Calif. – September 5, 2012 – NBC has fashioned the fall season premiere of “The Voice” into a three-night event with the addition of a new night on Wednesday, September 12 (8-9 p.m. ET) following the previously scheduled debut on Monday, September 10 (8-10 p.m. ET) and Tuesday, September 11 (8-9 p.m. ET).

“The Voice" returns with the strongest vocalists from across the country invited to compete in the blockbuster vocal competition show's third season. Celebrity musician coaches Christina Aguilera, CeeLo Green, Adam Levine and Blake Shelton return along with Carson Daly as host and Christina Milian as Social Media Correspondent. Monday night (September 10) will open with the Grammy Award-winning coaches performing “Start Me Up” together to show the new contestants just how it’s done. Then the blind auditions begin with the coaches in their chairs turned away from the singers, until the strength of a voice motivates the coaches to start pressing their buttons and turning their chairs around.

The show’s innovative format features four stages of competition: the blind audition, the battle round, the brand new knockouts and finally, the live performance shows.

During the blind auditions, the decisions from the musician coaches are based solely on voice and not on looks. The coaches hear the artists perform, but they don't get to see them -- thanks to rotating chairs. If a coach is impressed by the artist’s voice, he/she pushes a button to select the artist for his/her team. At this point, the coach’s chair will swivel so that he/she can face the artist he/she has selected. If more than one coach pushes their button, the power then shifts to the artist to choose which coach they want to work with. If no coach pushes their button, the artist is eliminated from the competition.

Once the teams are set, the battle is on. Coaches will dedicate themselves to developing their team of artists, giving them advice, and sharing the secrets of their success along with the help from their celebrity advisers. During the battle rounds, the coaches will pit two of their own team members against each other to sing the same song together in front of a studio audience. After the vocal battle, the coach must choose which of his/her singers will advance to the next round of competition, while the losing artist is available to be stolen by another coach.

At the end of the battles, only the strongest members of each coach's roster remain and proceed to the new knockout rounds. The artists will be paired again with a member of their team, but this time they find out only minutes before performing who they are being compared against. The artists each select their own song to perform individually, while their direct competitor watches and waits. They are vying for their coach’s confidence and decision to take them to the live shows. Their coach will choose the winner and the artist not selected will be sent home.

In the final live performance phase of the competition, the top artists from each team will compete each week against each other during a live broadcast. The television audience will vote to save their favorite artists and the two artists with the lowest number of votes will be sent home each week. In the end, one will be named “The Voice” and will receive the grand prize of a recording contract. "The Voice" is a presentation of Mark Burnett’s One Three Inc., Talpa Media USA Inc. and Warner Horizon Television. The series is created by John de Mol, who executive-produces along with Burnett, Audrey Morrissey, Stijn Bakkers and Lee Metzger.

  • CrimTV


    I doubt it will be that drastic!

  • Lane

    I bet The Voice will fail HARD this season. Barely getting 2.0’s. And Xfactor will take Idols place and get high 4’s all season

  • Samunto

    Those rotating chairs on The Voice are pretty much addictive. The Voice will win here.
    Though i wish NBC would have premiered Chicago Fire after AGT final and given it a decent start atleast. And the time slot remains. But they’re really bent on Go On and New Normal that these multiple airings esp for TNN seem alot.

    Remembering last year, Up All Night premiered after AGT and (quite) fizzled after that. I hope for them that ‘Guys With Kids’ will do better. But i wouldn’t be suprised if it somehow did decent numbers being a multi-cam. Hate Whitney all u want but see those numbers.

  • Dillan


    Well, if the launch last year got 12 million, I definitely think that more than 5 million Britney and Demi fans will be tuning in.

  • Eli the Elite

    NBC no longer has huge confidence in AGT that’s what I got out of this and their going to overkill The Voice like they did with AGT.

    NBC should’ve played it safe and not gone head-to-head with X Factor.

    I know I’m watching X Factor that night then Guys with Kids.

  • Eli the Elite

    @ Samunto

    I said the same thing the show that are getting a getting a boost are not going to do very well in the ratings although I think Guys with Kids has potential but I would’ve rather seen Chicago Fire get a boost.

  • Kaylie

    Thats a dumb idea. Britney & Demi vs Christina Aguilera. X Factor wins! Hopefully The Voice gets killed by it.

  • Mmmmhhhmmm

    people tuning in for the x factor is only because of britney dont throw demi in there…..please. give me a break.


    Im desperate hoping for The Voice to fail. That show is garbage of a singing show. The two winners have flopped. They have like 40 singers going into the live show, it’s like AGT. It never seems to end cuz of the endless acts that have to perform. XFACTOR will most likly beat The Voice. The ratings for The Voice will prob average around 2.0’s. Last season it dropped hard after the gimicky chair-turning auditions and never recovered. And this season they don’t have the SuperBowl. Good luck NBC. If The Voice fails, so does have ur line-up

  • TomSFBay

    NBC is going to wear this show out in a very short time. The market for song & dance reality shows is already saturated enough. “Expanding” to an extra night simply means padding the content with more unnecessary fluff along with many more commercials.

    At what point does the viewer get frustrated and stop watching?

  • Ultima

    “Expanding” to an extra night simply means padding the content with more unnecessary fluff along with many more commercials.

    Except that they’re doing it during the auditions phase. They had plenty of unaired auditions last season (when they would show four or so artists in about one minute). Seems to me that there’s no reason why they couldn’t go with an extra auditions episode without actually decreasing the number of performances per hour.

  • joss

    dont care ill watch HIMYM

  • Petar

    Smart and bold from NBC. And i don’t think idea here is to beat X factor premiere. If The voice and AGT finale hurt enough X factor ratings will be real “win” for NBC. The voice audition is best part and only that i can watch from this music reality shows. Think people love only that.

    ps And yes X factor is the same show like Idol. The same format from the same people from wich people are tooooo tired. Idol was big before 10 years now look just bad.

  • Justin121

    First retaliation by NBC.

    Payback is a b**ch.

  • Lance

    Bold move but I don’t think it will beat XF. Unless NBC is just looking to dent it a little …

    But I think the good news will be the CBS slide is about to begin. No buzz there, sorry.

  • Mark

    That’s low NBC. I’ll be laughing when The X Factor does MUCH better than The Voice.

  • chris

    how do you think the voice will perform with dancing with the stars all stars on september 24

  • Samuel

    I hope The X Factor kills it. The Voice will be doing awful with no major changes this year. Also, I am mainly watching X Factor for Demi, I could care less about Britney.

  • Paul

    I don’t think the voice will win here. But, I think its meant to put a dent in the competition.

  • Old Man

    I just hope once The Voice premieres they’ll stop showing promos all thru Grimm–it was beyond annoying last Monday! There wasn’t one second when the Voice wasn’t on screen w/ Grimm. Not to mention the several Samsung commercials plugging Move Like Jagger! Geezzz…

© 2015 Tribune Digital Ventures