NBC's Expands 'The Voice' Premiere Week To Three Nights; Night 3 Will Go Head-To-Head with Fox's 'The X Factor'

Categories: 1-Featured,Network TV Press Releases

Written By

September 5th, 2012

With the addition of a third night of auditions slated for Wednesday 9/12 at 8pm, 'The Voice' will now go head-to-head with the first hour of the season premiere of Fox's 'The X Factor'

via press release:


UNIVERSAL CITY, Calif. – September 5, 2012 – NBC has fashioned the fall season premiere of “The Voice” into a three-night event with the addition of a new night on Wednesday, September 12 (8-9 p.m. ET) following the previously scheduled debut on Monday, September 10 (8-10 p.m. ET) and Tuesday, September 11 (8-9 p.m. ET).

“The Voice" returns with the strongest vocalists from across the country invited to compete in the blockbuster vocal competition show's third season. Celebrity musician coaches Christina Aguilera, CeeLo Green, Adam Levine and Blake Shelton return along with Carson Daly as host and Christina Milian as Social Media Correspondent. Monday night (September 10) will open with the Grammy Award-winning coaches performing “Start Me Up” together to show the new contestants just how it’s done. Then the blind auditions begin with the coaches in their chairs turned away from the singers, until the strength of a voice motivates the coaches to start pressing their buttons and turning their chairs around.

The show’s innovative format features four stages of competition: the blind audition, the battle round, the brand new knockouts and finally, the live performance shows.

During the blind auditions, the decisions from the musician coaches are based solely on voice and not on looks. The coaches hear the artists perform, but they don't get to see them -- thanks to rotating chairs. If a coach is impressed by the artist’s voice, he/she pushes a button to select the artist for his/her team. At this point, the coach’s chair will swivel so that he/she can face the artist he/she has selected. If more than one coach pushes their button, the power then shifts to the artist to choose which coach they want to work with. If no coach pushes their button, the artist is eliminated from the competition.

Once the teams are set, the battle is on. Coaches will dedicate themselves to developing their team of artists, giving them advice, and sharing the secrets of their success along with the help from their celebrity advisers. During the battle rounds, the coaches will pit two of their own team members against each other to sing the same song together in front of a studio audience. After the vocal battle, the coach must choose which of his/her singers will advance to the next round of competition, while the losing artist is available to be stolen by another coach.

At the end of the battles, only the strongest members of each coach's roster remain and proceed to the new knockout rounds. The artists will be paired again with a member of their team, but this time they find out only minutes before performing who they are being compared against. The artists each select their own song to perform individually, while their direct competitor watches and waits. They are vying for their coach’s confidence and decision to take them to the live shows. Their coach will choose the winner and the artist not selected will be sent home.

In the final live performance phase of the competition, the top artists from each team will compete each week against each other during a live broadcast. The television audience will vote to save their favorite artists and the two artists with the lowest number of votes will be sent home each week. In the end, one will be named “The Voice” and will receive the grand prize of a recording contract. "The Voice" is a presentation of Mark Burnett’s One Three Inc., Talpa Media USA Inc. and Warner Horizon Television. The series is created by John de Mol, who executive-produces along with Burnett, Audrey Morrissey, Stijn Bakkers and Lee Metzger.

  • Sam

    Brilliant Brilliant move by NBC.

    They are not looking to beat “The X-Factor” premiere obviously, but STEAL a chunk of the viewers/demo, so that way they can say Monday’s Season Premiere of “The Voice” was higher rated than Wednesday’s Season Premiere of “The X-Factor.” Which is what they are doing!

    Simon Cowell had this coming. Spending the entire year bashing The Voice and NBC. FOX wanted to play Dirty, so NBC is serving them a PLATE of MUD for dinner.

    The X-Factor could’ve potentially gotten a 5.5-6.0 demo premiere, but now with the Voice airing against it on the premiere night, i’m not expecting anything more than a 5.0 from The X-Factor. And Maybe a Low to Mid 3 for The Voice on Wednesday.

  • Douglas from Brazil

    WT*????NBC is so stupid,of course The Voice will be down against The X Factor premiere,are they dumbs?
    Everybody will be watching the TXF premiere instead of The Voice because America wants to see Britney!!!!(Yes, I’m Britney fan).Why the networks are so desperate for ratings?NBC once again will struggle with ratings this season, there’s no new about that even with good shows to premiere.NBC has no guts to manage its primetime,they’re putting shows randomly that causing the failure and pushing away viewers.

  • Tony JJ

    This is stupid. I mean really stupid, but of course NBC is going to do this because they want to hurt the ratings of The X Factor, but I honestly think The Voice will be really low that night. After two nights of The Voice and with people wanting to see Britney on The X Factor, why would they chose to watch more The Voice? Doesn’t make sense? And I think that after these blind auditions are over with ratings will dwindle down to 2s. Especially with two cycles this season. I mean really NBC, that is way too much singing competition overhaul. Dancing with the Stars will definitely beat The Voice.

  • Networkman

    I agree with those who say this is overkill. @taylor, I definately understand what you stated. This seems really arrogant on the part of NBC. Why can’t the network be satisfied with two big premiere nights of The Voice? Does a third night really need to compete with the premiere of X-Factor? Are you seriously thinking people are so devoted to The Voice that they will miss watching Britney’s debut on X-Factor? Because of this stunt, I really hope The Voice comes in third place amongst the singing competitions this season. American Idol with Mariah Carey and Nikki Minaj should be #1 followed by X-Factor and then The Voice.

  • Networkman

    @Sam, Why would NBC be so concerned about being able to say The Voice had a higher rating for its premiere than X-Factor’s premiere? Who Cares? The Voice doesn’t even have any competition for its premiere night. If NBC is so confident about The Voice’s dominance, air its premiere against the start of CBS’s comedies and DWTS. In my opinion it is about how the shows will hold up throughout the season. Who will win the battle when it comes to final season average. X-Factor will only rise in its second week once it faces NBC’s weak comedies.

  • Sam

    Maybe it’s Karma.

    FOX tried to schedule a “Lady Gaga” episode of Glee against The Season Premiere of “The Voice.” Now NBC slaps them back with this.

    Straight up Karma.

  • PinoyTvCritic

    why is it so many people hate NBC?

    It’s as if NBC hasn’t done any good…

    I think this is a good idea. The Voice may have a lot of audition videos to show, thus the three night premiere. Besides it’s only the premiere week.

  • Mal

    @Pinoy “It’s as if NBC hasn’t done any good…”

    Line of the decade. I think you’ve answered your own question. Search your feelings, you know it to be true.

    NBC is the desperate high school jock who can’t get laid in college. And this is coming from a Voice fan.

  • peter

    I believe The Voice is gonna slay on Wednesday. Maybe not place first but a 3.0 in the key demo is certain.

    Also NBC has done lots of good and cool stuff in the past decade although they were not hits. The Office, 30 Rock, Community, Parks & Recreation may not have the ratings of the must see tv thursday shows of the ’90s but they have better quality than most of them

  • SG

    Thanks NBC! BB14, X-F and The Voice at the same time. Cruel!


    I think NBC is burning out a good hit for them. First of all while the coaches have good chemistry and the blind auditions are great. The show is no Idol. Idol when it premiered in 2002 was a small summer show as in Kelly Clarkson put it was the ghetto Idol. It was American Idol Search for a Superstar but one thing Idol had was great judges chemistry, the voting element and Simon Cowell was in his vintage prime. The show built to a big finale with a great winner at the time named Kelly Clarkson but who knew if she would be a superstar. Her first album was solid but the real key was her second album Breakaway which sold 13 million worldwide. She become an international superstar and she validated a show most industry laughed at and thought it was a joke. Also FOX was always smart keeping it a one time event. The fans would watch from Janary to May and then wait 8 months for the next one so big antictipation. Idol is pop culture phenom that can never be reduplicated.

    NBC is burning out a show airing it two cycles. IMO why didn’t NBC instead put the Voice on in the fall and AGT in the Spring. Putting this up against X Factor sounds brutal but IMO why does NBC need to do this unless they feel its a threat. I think the Voice will burn itself out because it has produced two winners who have completely flopped and have barely been heard from.

    Fox will have a curisoity factor watching the X Factor but lets see if they stay tuned in. Honestly I think the X Factor won’t make it past season 2. It will bomb and my prediction is FOX will ask Cowell to return to Idol in a big huge publicity coup. Cowell should go back to the show that made him famous.

    My predictions the Voice Premiere Monday: 12 million
    Wednesday: 9 million

    The X Factor two hour premiere: 10.5 million is my guess.


    I Finland watch THE VOICE because what do you get out of it? All the winners have flopped. Let’s compare last 2 winners from both shows : THE VOICE WINNERS: Season 1 Winner: Sold around 30,000 albums. He dropped from the label a couple months after. Season 2 Winner: He released a cover single. It went nowhere. AMERICAN IDOL WINNERS: Season 10 Winner: Debut album as gone Platnium, selling over 1,100,000 albums. Season 11 Winner: Debut single has gone Platnium, selling over 1,500,000 copies. The single ‘home’ is currently Top 10 in iTunes, and his album is coming soon


    *I Don’t watch* correction to post above

  • Sten

    You guys are so… The Voice is not necessarily interested in well-succeed winners, not now, at least(maybe in the future)… The focus now is EMMY and the ratings. Of course, they are doing that not to beat X Factor’s premiere, but instead, to STEAL a slice of X F’s premiere ratings… I think XF may have more viewers, but this is all about the ratings. I think NBc must have some cool stuff to show us on Wednesday…

  • Coffee

    The Voice – love the show. Too bad Christina is so high on herself & I wish she would cover up. Gracia is great! Just love her!

© 2015 Tribune Digital Ventures