NFL Football To Sack More Entertainment Show Ratings Than Ever This Fall!

Categories: 1-Featured,Broadcast TV,Cable TV,TV Sports Ratings & News

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September 5th, 2012

NFL football giveth TV ratings to those who pay handsomely to carry it, and it taketh away TV ratings from those who do not.

Beginning with the Cowboys-Giants kickoff game tonight* (featuring two of the NFL's biggest ratings magnets), the 2012-13 NFL season will be doing more of both than ever before!

Bad news for most, a tiny sliver of good news for NBC:

Good news for CBS, Fox, bad news for everybody else:

  • Late Sunday afternoon national doubleheader NFL games on Fox and CBS will start at 4:25pm Eastern (vs. 4:15pm in the past). That will mean 10 minutes more NFL overrun in primetime on alternating weeks between Fox and CBS. Good news for the Fox and CBS ratings averages. Bad news for the fans of CBS Sunday night shows, who'll have even more reason whine about their shows start times getting pushed back. And of course bad news for everybody else, who'll have more NFL to compete with during early Sunday primetime.
Of course, better or worse primetime game matchups than last season can push things slightly one way or the other, but its hard to judge those effects before the season begins.

-

*that leads to the interesting question of what's worse for your political convention ratings, a hurricane, or the ratings hurricane that will be Cowboys/Giants?

 
  • Douglas from Brazil

    CBS is stupid,they should air reruns on Sundays until the NFL season to end.They’ve taken away The Good Wife and The Menalist from others nights just for,I don’t know,a reason to be cancelled or the execs don’t like the shows.The Mentalist perfoms well on Thursday 10pm timeslot,and TGW was better on Tuesday too.

  • http://tvbythenumbers.com Bill Gorman

    “CBS is stupid,they should air reruns on Sundays until the NFL season to end.They’ve taken away The Good Wife and The Menalist from others nights just for,I don’t know,a reason to be cancelled or the execs don’t like the shows.The Mentalist perfoms well on Thursday 10pm timeslot,and TGW was better on Tuesday too.”

    Not only does the NFL season begin today, but with that comment I declare that the 2012-13 Fan Excuse Bingo season has begun as well!

  • Douglas from Brazil

    The Good Wife has a competition on Sundays from AMC.Starts Oct.14th.Stay tuned!

  • Ultima

    @Douglas
    CBS is stupid,they should air reruns on Sundays until the NFL season to end

    Except the NFL season doesn’t end until the first weekend in February and is promptly followed by the Grammy Awards, the Academy Awards, March Madness overrun, their country awards show, The Masters overrun and oh, what’s that… oh yeah, the season is basically over at that point.

    You’re essentially arguing that CBS should just give up an entire hour of primetime for the entire broadcast season. So, which show should be canceled? I know, how about they just cancel The Mentalist. The don’t own it, so it’s not really a big deal. I’m sure all of the Mentalist fans would much prefer they just cancel the show rather than having to deal with the sports delays, right?!

  • Douglas from Brazil

    @Ultima,

    The Mentalist is the only show on Thursday 10pm timeslot to have good ratings in any broadcast tv,why has CBS bumped it to sundays?Why they don’t fill it up with more 60 minutes instead,for me makes more sense.And more,The Good Wife is an acclaimed critically show and deserves more buzz too.

  • Holly

    @Douglas,

    TGW was better on Tuesday

    Not really. It was slightly down, but no more than the typical year-to-year drops. It held up remarkably well despite the move.

  • Andy W

    @Douglas If they filled the space with more 60 Minutes then they would have less space for other shows. Only reason they moved The Mentalist is because they found a new drama to become the head show on Thursday (Person Of Interest).

    However I think The Mentalist should have no problem building viewers out of The Good Wife, not so sure about The Demo though which may hurt them come the end of the season. Although If Elementary or Vegas fails then The Mentalist could possibly be moved around into one of those spots.

  • Dan S

    Too bad we can’t get a breakdown between time zones on how delayed shows do compared to the west coast. Fox seems to know how to better handle football overruns than CBS

  • Martin

    I don’t know what anybody else thinks.

    But, I definitely believe that Sundays at 9/8c is the busiest and hardest hour on television, especially in the fall.

    You have The Good Wife, Revenge, Sunday Night Football, Family Guy/American Dad, The Walking Dead and countless other cable shows as well, i know some people might think Thursdays at 8 or 9 might be the hardest but i think Sunday 9/8c is definitely the hardest hours on television.

  • http://tvbythenumbers.com Bill Gorman

    “Fox seems to know how to better handle football overruns than CBS”

    It’s a simple decision. Fox chooses to juggle their 7pm hour between overrun, highlights, repeat animated half hours, and new animated half hours so that their 8pm hour begins on time. CBS chooses to program 4 full hours on Sunday and shows them pretty much no matter when they have to start them. (very, very occasionally they hold their 10pm hour if the overrun is > 1 hour).

    Presumably they feel each strategy fits best with their programming.

    However, it’s pretty clear that the CBS strategy produces 1000x more fan whining than does Fox’s.

  • Joseph

    What CBS should do is have “60 Minutes” run about 75 minutes (including commercials) from 7:45-9 P.M. EDT/EST during football season, with an NFL postgame show going until 7:45, with two hours of prime-time programs after “60″ between 9 and 11 ET.

    Additionally, “60″ should produce two very short featurettes each week which are not promoted prior to the show being broadcast, which total about 15 minutes in total. These featurettes can be dumped if the NFL game runs late.

    This way, Sunday-night late local news on CBS stations would always start pretty much on-time at 11 P.M. ET/10 P.M. CT.

    I think you’ll see many CBS stations complaining about very late “11 O’Clock” newscasts on Sundays this Fall!

  • Samunto

    I don’t see The Mentalist being moved around not unless all of CBS’s new shows fail miserably (that won’t happen either, it’s CBS)and they have absolutely nothing else to show elsewhere (oh, they have the dead undead Rules of Engamement).The Mentalist’s ratings will most probably drop in the new slot and it’ll be headed for the cancellation bear’s mouth.
    When CSI:Miami was moved to Sundays, it had higher ratings on Monday than The Mentalist last had on Thursdays. We know how it dropped. Mentalist won’t last 2 seasons on Sundays. We know that in the spring it’ll be averaging around 1.7!

  • Joseph

    This year, you can expect every Sunday-night NFL game on NBC and every Monday-night game on ESPN to dominate their time periods in the ratings.

    Despite the NFL Network not being in nearly as many homes as ESPN or the broadcast networks, I think their Thursday-night games will be competitive in the ratings, and one or two of them could actually beat out all broadcast and cable competition in their respective timeslots.

    For broadcast networks, this will cause problems for what has become the most important night of the prime-time week (thanks to demand for commercial spots from movie studios buying commercial spots on Thursday night shows to promote films opening in theatres the next day), especially as the NFL Network games are simulcast on over-the-air TV in the cities whose local teams are playing.

    Within a couple of years, the NFL Network will probably be in as many homes as ESPN, and once that happens, their Thursday-night games will regularly win the ratings in both overall viewers and key demographics.

  • Samunto

    @Martin

    The real battleground has become Mondays @9. Actually 8-10pm
    Here the networks duke it out with their hit shows. The only question is whether Revenge will catch traction even atleast at the levels of Desperate Housewives. Fox’s toons can’t be bothered and they’ll probably do better than the rest of the competish.

  • Ultima

    @Joseph
    during football season

    Sigh. The third weekend of April is when sports and awards shows stop interrupting CBS’s schedule. Why is that so hard to understand?

    Also, you’re just making the same argument that CBS should drop an entire hour of primetime. How does this help the network?!

  • JRG

    Its good to be on the west coast where the football games don’t over run into primetime.

  • http://tvbythenumbers.com Bill Gorman

    “Its good to be on the west coast where the football games don’t over run into primetime.”

    Not being a watcher of much non-sports primetime, that matters not to me, but I do like having NFL football begin at 10am!

  • David Howell

    CBS are number 1 (after accounting for the fact they’re lumbered with the 10pm hour and Fox aren’t) for a reason.

    Personally I’d consider something different for Sundays; I might have tried 60 Minutes at 7:30 with Rules at 8:30 during football season, with a February reversion to 60 Minutes at 7 and TAR at 8. However, all told you have to say they’re the least badly run of the networks by some way right now.

  • Survivor Fan

    @ David Howell

    This season, CBS will almost certainly be number 1 even when you factor in the 10:00 hour.

  • http://tvbythenumbers.com Bill Gorman

    “@ David Howell

    This season, CBS will almost certainly be number 1 even when you factor in the 10:00 hour.”

    CBS is a virtual lock for #1 for the season for adults 18-49 because of both the Super Bowl and AFC Championship game in primetime this season. Their entertainment shows are pretty much irrelevant to that finish unless something absolutely freakish happens.

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