'Switched at Birth' Returns as Monday’s Number 1 Scripted Cable TV Telecast in Women 18-49 and Females 12-34

Categories: Network TV Press Releases

Written By

September 5th, 2012

via press release:

“Switched at Birth” Returns as Monday’s #1 Scripted Cable TV Telecast in Women

18-49 and Females 12-34; #1 Scripted Cable TV Telecast at 8PM Across Targets


~Levies Solid Gains Over its Spring Finale in Total Viewers and Target Demos



“Switched at Birth” (8:00-9:00 p.m.)


In its Labor Day return, “Switched at Birth,” ranked as Monday’s #1 scripted cable TV telecast in Women 18-49 (811,000/1.3 rating) and Females 12-34 (870,000/1.9 rating), the #1 scripted cable TV telecast in Prime in Women 18-34 (463,000/1.4 rating), and was the #1 scripted cable TV telecast in its time period in Adults 18-34 (649,000/0.9 rating), Adults 18-49 (1.13 million/0.9 rating) and Viewers 12-34 (1.11 million/1.2 rating).


  • “Switched at Birth” posted sizeable gains over last spring’s finale (3/20/12) in core demos, including by 32% in Total Viewers (2.25 million vs. 1.71 million), by 15% in Adults 18-49 (1.13 million vs. 979,000) and by 13% in Viewers 12-34 (1.11 million vs. 979,000).


Source: NTI, 9/3/12, Live + Same Day.


  • Jared

    I’m glad to see a show like this doing so well for ABCF. There isn’t anything else like this on television and its nice to see people with handicaps being portrayed in such honest ways.

  • iMember

    Yes, I agree with Jared completely. One of the biggest things that makes Switched at Birth stand out so much is that here is no other show on television like it right now. No show that tells the same story as S@B. It’s why I consider it ABC Family’s best series right now not because of its premise but also by how good it is.

    I hope it continues to grab a larger audience and I hope it runs for quite a few seasons well.

  • Nick

    I’ve only seen the first part of the season, but I love SAB. It’s a great show and there is nothing like it on TV. It’s refreshing. It’s it the best show on TV? Definitely not. But it is definitely one of my favorites.

  • david

    Good return for the show. I really enjoy it for the storylines and how it portrays the people in it too.

  • Brandy

    Good for it.I expect its ratings will fall in 3-4 weeks with broadcast network shows returning.Mondays episode was pretty good.Im glad I gave this show a second chance.i need to catch up on first half of season one. I’m in the target demo.Its abcfamilys second highest rated show after PLL.

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