VH1 Scores the Top 3 Spots on Cable on Labor Day Evening in Adults 18-49 Ratings With 'Love and Hop Hop: Atlanta Reunion' and 'T.I. and Tiny' Season 2 Premiere

Categories: Network TV Press Releases

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September 5th, 2012

via press release:

VH1 SCORES THE TOP 3 SPOTS ON CABLE ON LABOR DAY EVENING AMONG ADULTS 18-49 WITH FRANCHISE HIGHS FOR “Love and Hip Hop: ATLANTA” REUNION PART 2 AND “T.I. & TINY: THE FAMILY HUSTLE” SEASON TWO PREMIERE ON LABOR DAY NIGHT

 

VH1 SCORES THE TOP 3 SPOTS ON CABLE ON LABOR DAY EVENING AMONG ADULTS 18-49 WITH FRANCHISE HIGHS FOR “Love and Hip Hop: ATLANTA” REUNION PART 2 AND “T.I. & TINY: THE FAMILY HUSTLE” SEASON TWO PREMIERE ON LABOR DAY NIGHT
6.6 Million Viewers Tune In For VH1’s Premiere And Encore Episode of “Love & Hip Hop: Atlanta” Reunion Part 2– Premiere Averages An Impressive 2.9 rating In The 18-49 Demo
A Combined 5.5 Million Total Viewers Tune In Throughout the Evening For the First Two Episodes of VH1’s “T.I. & Tiny: The Family Hustle” – Premiere Episode Averages 2.7 In the Key18-49 Demo
New York, NY- September 5, 2012- It was a labor of love on Labor Day for VH1 as the Part Two Reunion of “Love & Hip Hop: Atlanta” and the premiere of the second season of “T.I. & Tiny: The Family Hustle” set franchise record highs and helped the network capture the top 3 spots for the night on cable among adults 18-49.
Monday night’s 8:00PM* Reunion Part Two of “Love & Hip Hop: Atlanta” scored a 2.9 in the key P18-49 demo making it the highest rated episode in the series history. The episode attracted 6.6 million total viewers when combined with its 10PM* encore episode.
The second season premiere of the first two episodes of “T.I. & Tiny: The Family Hustle” scored franchise highs as well. The 9PM* broadcast scored a 2.7 in the key P18-49 demo making it the highest rated premiere in franchise history. The 9:30PM* broadcast averaged a 2.5 in the same demo. T.I.’s two premieres averaged 4.1 million total viewers. When combined with its first repeats, the episodes averaged 5.5 million total viewers.
VH1’s“Love & Hip Hop: Atlanta, is a southern tale of struggle, love and temptation.The new seriesproved that love, music and the game know no boundaries. As the newest installment in the successful“Love & Hip Hop” franchise,“Love & Hip Hop: Atlanta” featured an all new cast with their eyes on the prize of fortune, fame and family.
The series featuredStevie J, a three-time Grammy Award-Winning producer who has worked with artists such as Diddy, Jay-Z and Mariah Carey, Stevie’s longtime girlfriend Mimi Faust,anda fiery up-and-coming Latina rapper namedJoseline. There’s no shortage of drama with this strong-willed trio. Also featured wereLil Scrappy, best known for his 2006 smash hit, “Money in the Bank,” his girlfriendErica Dixon, and his mother, a former hustlerknownas “Momma Dee.” The hometown hero, Atlanta rapper Rasheeda, is still searching for that big hit after years in the hip hop game, but she’s constantly at odds with her manager Kirk Frost– who also happens to be her husband.Rounding out the cast are thetalented songbirdK Michelle, and Trinidadian R&B singerKarlie Redd.
VH1’s series “T.I. & Tiny” The Family Hustle” continues to prove that T.I. still holds the throne and title the “The King of the South,” and continues to take on Hollywood with a recurring role on the Starz hit television series “Boss” and a new movie role starring alongside Jason Bateman and Melissa McCarthy in the upcoming “Identity Theft.” Tip is also preparing to release Trouble & Triumph: A Novel of Power & Beauty, the follow-up to his successful book debut Power and Beauty, and his highly anticipated ninth studio album. Wife Tameka “Tiny” Harris is also making moves of her own this season by expanding her Pretty Hustle brand and working to take her group the OMG Girlz to a whole new level, all while designing a new lingerie line.
All six kids will be back this season, including music hopefuls son Domani and daughter Niq Niq. While Domani works on his rap game as a solo artist, Niq Niq will be making more hit music with the OMG Girlz. After a successful run on the “Scream Tour” and their first single “Gucci This (Gucci That)” blowing up on the charts, the girls are quickly taking the music world by storm.
Love & Hip Hop: Atlanta” is executive produced by Mona Scott-Young for Monami Entertainment and Toby Barraud and Stefan Springman for NFGTV. Shelly Tatro, Brad Abramson, Danielle Gelfand and Jeff Olde are executive producers for VH1.
“T.I. & Tiny: The Family Hustle” is created and executive produced by 51 Minds’ Cris Abrego, Christian Sarabia, Rabih Gholam and Ben Samek (CAPI), as well as Category 5 Entertainment’s Brian Sher and Stella Bulochnikov (“T.I.’S Road to Redemption”). For VH1, the series is executive produced by Jill Holmes, Kristen Kelly and Jeff Olde.
VH1connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, and extensive video on VH1.com. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.vh1press.com or visit VH1.com, the VH1 Facebook page and @VH1 on Twitter.
 
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