23.9 Million Watch 'NFL Kickoff' on NBC; Third Most Watched 'NFL Kickoff' Game in 11 Year History

Categories: Network TV Press Releases

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September 6th, 2012

via press release:

23.9 MILLION WATCH "NFL KICKOFF" ON NBC; 3RD MOST-WATCHED “NFL KICKOFF” GAME IN 11-YEAR HISTORY

 
 

Last Night's Game Dominated Primetime Competition Which Included the Democratic National Convention on Multiple Channels

Dallas Cowboys-New York Giants Game Ranks Among Top-10 of the 105 NBC Primetime NFL Broadcasts Since 2006

 
NEW YORK – September 6, 2012 – Last night’s ‘NFL Kickoff’ was the third-most watched “NFL Kickoff” game in the 11-year history of the event, according to fast national data released today by The Nielsen Company. While facing strong competition from the Democratic National Convention, which aired on multiple broadcast and cable networks, the game dominated the night in primetime more than doubling the combined delivery of ABC and CBS.

The NFL East rivalry, won by the Cowboys 24-17 over the Giants in the first NFL game played on a Wednesday since 1948, was seen by 23.9 million viewers (8:41-11:30 p.m. ET), the third-most watched “NFL Kickoff” game, only surpassed by last year’s Saints-Packers thriller, a match-up of the two previous Super Bowl winners (27.1 million), and the 2010 opener (Vikings-Saints, 27.5 million) which featured an NFC Championship Game rematch between the Minnesota Vikings, led by quarterback Brett Favre, and the then-defending Super Bowl champion New Orleans Saints.

Last night’s game had a national household rating of 14.7/23, the third-highest rated NFL Kickoff game behind only the last two years (16.5/28 in 2010 and 16.0/26 in 2011).

NBC DOMINATES PRIMETIME: The NFL game on NBC faced strong competition from the Democratic National Convention on CBS and ABC, as well as on multiple cable news networks. The 14.7 rating and 23.9 million for the game more than doubles the night’s primetime averages of ABC and CBS combined, according to preliminary fast-affiliate averages for those networks (3.3/5 in households and 5.1 million viewers overall for CBS from 8-11 p.m. ET, and 2.5/4 and 3.6 million for ABC).

NFL KICKOFF VIEWERSHIP:

(All Games on Thursday Night Except for Last Night’s)

2012

NBC 23.9 million (Dallas 24 – NY Giants 17)**

2011

NBC 27.1 million (Green Bay 42 – New Orleans 34)

2010

NBC 27.5 million (New Orleans 14 – Minnesota 9)

2009

NBC 20.9 million (Pittsburgh 13 – Tennessee 10)

2008

NBC 13.5 million (NY Giants 16 – Washington 7)*

2007

NBC 17.8 million (Indianapolis 41 – New Orleans 10)

2006

NBC 19.2 million (Pittsburgh 28 - Miami 17)

2005

ABC 18.0 million (New England 30 – Oakland 20)

2004

ABC 16.9 million (New England 27 – Indianapolis 24)

2003

ABC 19.1 million (Washington 16 – NY Jets 13)

2002

ESPN 10.8 million (San Francisco 16 – NY Giants 13)

** Wednesday Night Game (First Wednesday NFL game since 1948)

* Early start due to Republican National Convention

TOP METERED MARKETS FOR COWBOYS-GIANTS:

1. Dallas 34.0/50
2. Norfolk 26.8/37
3. Richmond 24.6/35
4. San Antonio 24.5/35
5. Austin 22.5/37
6. Milwaukee 21.6/31
7. Albuquerque 20.0/30
8. New York 20.0/29
9. Indianapolis 19.7/30
10. Washington, D.C. 19.5/31

NOTE: New Orleans market, the No. 1 SNF market in 2011 is excluded from metered market averages due to Hurricane Isaac.

 
  • PHIL

    Interesting breakdown of the metered markets. Did not expect Norkfolk to be second

  • brian

    Down here, All we get are NFC east games, and Steeler games.

  • holycow

    Well at least some of us have our priorities right!

  • DenverDean

    @PHIL Norfolk is almost always in Top 10 for SNF. They have a strong NBC affiliate, which helps.

  • Training

    Third most watched game since they started the kickoff game in 2002 is impressive since this was on a Wednesday night basically a new night for NFL games.

  • Zach

    America’s Team is back! Dallas is in a frenzy right now!

  • TrueBigBlue

    Let’s Go Cowboys!
    #America’sTeam

  • Marcos

    Mariah Carey

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