Cable News Ratings for Wednesday,September 5, 2012; CNN Down Double Digits from Its 2008 DNC Coverage

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September 6th, 2012


DNC Night 2 Coverage

MSNBC had the top rated cable coverage of night 2 of the Democratic National Convention with 3.308 million total viewers from 8-11PM  and 1.003 million Adults 25-54.

FNC was the only cable channel to grow from day 1 to day 2, improving its numbers by 7% among total viewers (2.699 million) and 12% in adults 25-54 (.629 million).

Though CNN came in second among Total Viewers (2.919 million) and adults 25-54 (.962 million), the network is down23% in total viewers and 33% in adults 25-54 versus the 2008 DNC.

More DNC ratings information can be found here.


Live + Same Day Cable News Daily Ratings for Wednesday, September 5, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,363            356            606
CNN         995            341            456
MSNBC       1,218            387            562
CNBC         151             48             85
FBN           76             16             32
HLN         198             69            118
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       2,708            632         1,069
CNN       2,922            963         1,344
MSNBC       3,315         1,003         1,490
CNBC         236            132            124
FBN           81             25             30
HLN         311            109            173
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,129            350            582
CNN Early Start/Starting Point         335            101            156
MSNBC Morning Joe         690            252            350
CNBC Squawk Box         114             44             76
HLN Morning Express w/ Meade         233            105            171
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,711            432            731
CNN SITUATION ROOM         727            178            206
MSNBC HARDBALL WITH C. MATTHEWS       1,122            247            475
CNBC FAST MONEY         163             29             75
HLN EVENING EXPRESS         194             76            105
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,884            391            710
CNN SITUATION ROOM         734            228            251
MSNBC POLITICS NATION       1,156            269            453
CNBC MAD MONEY         157             46             73
HLN EVENING EXPRESS         117             39             66
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       1,442            327            542
CNN AMERICAS CHOICE 2012       1,146            348            458
MSNBC MSNBC SPECIAL COVERAGE       1,743            438            725
CNBC KUDLOW REPORT         110             33             41
HLN JANE VELEZ-MITCHELL         295             88            171
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,537            504            888
CNN AMERICAS CHOICE 2012       1,824            490            777
MSNBC MSNBC SPECIAL COVERAGE       2,420            683         1,023
CNBC AMER GREED THE FUGITIVES         165            100             86
HLN NANCY GRACE         421            134            221
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       2,462            568            954
CNN AMERICAS CHOICE 2012       2,799            851         1,260
MSNBC MSNBC SPECIAL COVERAGE       3,116            907         1,359
CNBC AMER GREED THE FUGITIVES         288            169            166
HLN DR. DREW         267             98            133
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC AMERICAS ELECTION HQ -DNC       3,103            814         1,349
CNN AMERICAS CHOICE 2012       4,135         1,544         1,993
MSNBC MSNBC SPECIAL COVERAGE       4,388         1,419         2,073
CNBC AMERICAN GREED         255            128            119
HLN NANCY GRACE         245             95            164
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC AMERICAS ELECTION HQ -DNC       2,674            761         1,231
CNN AMERICAS CHOICE 2012       3,894         1,561         1,983
MSNBC MSNBC SPECIAL COVERAGE       4,053         1,376         1,958
CNBC MAD MONEY           39             17             27
HLN SHOWBIZ TONIGHT         174             60            109

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • XYZ

    Another good night for MSNBC, cool.

  • Former CNN Fan

    Agreed XYZ, MSNBC is pulling away from CNN and leaving them in the dust.

  • UpAndOver

    In the end, FOOTBALL WON……

  • lbsles

    Obama: “Words Matter”

    The best way to defeat Obama is to use the words that come from his lying mouth.

  • lbsles

    Secret Service Investigates Dem Delegate Who Wants to Kill Romney

    The real violence and lack of civility comes from the left. Liberal media is silent as usual.


  • lbsles

    Get Ready for an Onslaught of “Positive” Economic Numbers

    Somebody told me that Clinton actually said that at some point in the speech last night. If he did, remember Carville and Greenberg had their warning for Obama back earlier in the summer: “Don’t try to pass this off as an economic recovery that’s going gangbusters, ’cause it isn’t, and people know it.” Oh, folks! I gotta warn you. I have to warn you about something. The August unemployment numbers are gonna be announced tomorrow. Obama will know them today. The government is in charge of the numbers.

    RUSH: I heard about it. ABC Radio News, top of the hour, talking about the positive job outlook. Told you. The numbers are minuscule, something like — oh, I’ve got ’em here, 16,000 fewer applications or something. They’re gonna massage these numbers. The next two days, folks, they’re gonna wear you out, and I’m just telling you now, don’t get dispirited by this stuff. It isn’t gonna matter next week and the week after that. It’s just the media and the pro-Obama forces doing whatever they can here, because they’ve got a disaster of a convention going, quite the opposite of what they want you and everybody else to think.

  • lbsles

    Food Stamps Part of What Makes America Exceptional, Says the Left

    http://blog dot heritage dot org/2012/09/05/food-stamps-part-of-what-makes-america-exceptional-says-the-left/

  • Mark2

    Basically NBC/MSNBC are the big winners in getting viewers this week via the DNC convention and the NFL game.

  • HRJ

    Can’t we all just get along?

    Great, Great numbers for MSNBC.

  • lbsles

    More DNC Fraud: Steel Worker Featured at DNC NEVER Worked for Bain…Is a Union Goon!

    As I continue to say, all Democrats have is lie and are doing so to distract everyone’s attention away from Obama’s failed record. The desperation is pathetic.

    From ABC news, can you believe that ABC did this report?


  • lbsles

    Political Intimidation: Justice Dept. Gallup Lawsuit came after Axelrod Criticized Pollsters (Didn’t Like the Poll Numbers)

    Add Gallup to the Obama’s enemy list! Team Obama is loaded with Chicago goons who use intimidation as a political tool. Remember folks, this is the same administration that attempted to get a 4-star General to change his testimony to help out an Obama campaign donor and who tried to get the credit agencies to hold off on the downgrade. Not to mention their enemies list where they have attacked Romney donors.


    Internal emails between senior officials at The Gallup Organization, obtained by The Daily Caller, show senior Obama campaign adviser David Axelrod attempting to subtly intimidate the respected polling firm when its numbers were unfavorable to the president.

    After Gallup declined to change its polling methodology, Obama’s Department of Justice hit it with an unrelated lawsuit that appears damning on its face.

    TheDC is withholding the identities of the Gallup officials to protect them from potential retaliation from Obama’s campaign and his administration.

    In April, Axelrod tweeted that a poll showing Mitt Romney with a 48-43 percent lead over Obama was “saddled with some methodological problems,” directing his Twitter followers to read a National Journal story criticizing Gallup polls showing a Romney lead

  • Babygate

    Great numbers for MSNBC. Of course, they don’t compare to the exceptional numbers that Fox got last week for the convention coverage. As a matter of fact, Fox is doing much better covering the DNC than MSNBC got covering the RNC. No matter how you look at it, Fox wins.

  • Mark

    RUSH: They’re gonna massage these numbers. The next two days, folks, they’re gonna wear you out, and I’m just telling you now, don’t get dispirited by this stuff.
    How nice somewhat positive job numbers = dispirited

  • lbsles

    Washington Post Fact Checker Had a Busy Night Factchecking the Long List of Liars at the DNC…Including Bubba Clinton

    Distort, Distract & Lie. That’s all the Democrats have going for them at the DNC convention.

    “We are not going to let our campaign be dictated by fact checkers.”

    — Former president Bill Clinton, quoting Romney campaign pollster Neil Newhouse

    Whew. In a previous life, The Fact Checker covered the Clinton White House and always marveled at Bill Clinton’s speechifying, his apparent command of policy and his sometimes slippery use of the facts. We are going to offer an initial take on some of his claims — and those of other Democrats — and then may come back to others in the coming days. Everyone needs to get some sleep.

    “We could have done better, but last year the Republicans blocked the president’s job plan, costing the economy more than a million new jobs. So here’s another job score. President Obama: plus 4.5 million. Congressional Republicans: zero.”
    — Clinton

    Obama’s jobs plan was more of a rhetorical device, aimed at Republicans, rather than a real plan. He even used the same $1 trillion in previously-agreed savings with Republicans, mentioned above, that was supposed to be in his budget in order to pay for this plan. The jobs plan also would be paid for with the imaginary money from winding down the wars in Iraq and Afghanistan. (The administration argued that the budget had never passed, so the money could be used again.)

    Get the picture? Clinton praises Obama both for his sound budget math and for his jobs plan, even though the money to fund the budget and the jobs plan is used twice. That certainly doesn’t pass the Arkansas 2+2=4 test.

    We have noted the problems with Obama’s claim that 4.5 million private sector jobs have been created. (It is a cherry-picked figure.) As for whether 1 million jobs would be created through Obama’s jobs plan, that is merely a fuzzy and optimistic projection. Bloomberg News surveyed 34 economists and found that the median estimate was that the plan would add or keep 275,000 workers on payrolls.

    Lots more here:

  • lbsles

    Local Reporter Takes Obama to the Woodshed on Constitutionality of ‘Kill List’

    Nobody, until now, has asked Obama to his face about his unconstitutional kill list nor has any reporter asked AG Eric Holder about his illiteracy on the 4th Amendment and Due Process. Finally, a real journalist asks Obama a tough questions and Obama ducks, dives and evades.

    President Barack Obama on Monday refused to acknowledge the existence of a presidential “kill list” despite multiple assertions by top-ranking officials in his administration that the list exists.

    Ben Swann, a reporter for Cincinnati’s FOX 19, asked the president, “How do you as president utilize that power [of the presidential kill list] to assassinate … U.S. citizens?”

    Watch video here:


  • lbsles

    CBO: Federal Healthcare Spending To Surpass All Discretionary Spending By 2016

    In other words, ObamaCare doesn’t lower costs or the deficit.

    Under current law, federal health care spending is on pace to exceed all discretionary spending by 2016, according to the Congressional Budget Office (CBO).

    The change is due to large increases in Medicare and Medicaid spending and added spending under the Affordable Care Act (Obamacare) over the next decade, a feat the Tax Foundation calls a “truly unprecedented and scary” scenario.

    The nonpartisan tax research group analyzed recent CBO projections of the budget for 2012 to 2022, finding that over the next decade Medicare spending will increase from $550 billion to $1.064 trillion, while Medicaid would more than double from $253 billion to $592 billion.

    In addition, new exchanges and subsidies under Obamacare will force mandatory healthcare expenditures to grow from $25 billion to $181 billion in 2022.

    “This means healthcare spending will overtake all discretionary spending in 2016 – Obama’s last year in office if reelected,” the group said.

    “By CBO’s estimate, discretionary spending will fall to 5.6 percent of GDP by 2022 — the lowest level in at least 50 years,” the report said. Total discretionary spending will be 6.2 percent of GDP in 2016.

    The CBO projections mark the first time that health care spending alone would transcend all discretionary spending: the outlays generally controlled through appropriations bills in Congress.

    Total entitlement spending, however, had already surpassed defense spending as a percentage of Gross Domestic Product (GDP) in 1976, according to the Heritage Foundation. In 2012, Medicare, Medicaid and Social Security spending reached an estimated 9.7 percent of GDP, while defense spending diminished to 4.5 percent.

    www dot cnsnews dotcom/news/article/cbo-federal-healthcare-spending-surpass-all-discretionary-spending-2016

  • Ralph Hahn


    Can’t we all just get along without MSNBC?

    >>> Great, Great numbers for MSNBC <<<

    Don't get used to them, 'H'. On Friday, everything will be back to normal.

    (P.S. Like my retort above to your usual open? ;-) )

  • lbsles

    How “Pro-Choice” are Democrats at DNC Convention?

    Liberal hypocrisy exposed as usual. Democrats are only pro-choice when you agree with them.

  • Robbie

    Gotta give it to MSNBC, they had great numbers these past few nights.

  • Matthew

    “‘By CBO’s estimate, discretionary spending will fall to 5.6 percent of GDP by 2022 — the lowest level in at least 50 years,’ the report said. Total discretionary spending will be 6.2 percent of GDP in 2016.”

    Golly, that seems like an awfully important detail to relegate to a single paragraph in your Big Giant Scare Article.

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