Cable News Ratings for Wednesday,September 5, 2012; CNN Down Double Digits from Its 2008 DNC Coverage

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September 6th, 2012


DNC Night 2 Coverage

MSNBC had the top rated cable coverage of night 2 of the Democratic National Convention with 3.308 million total viewers from 8-11PM  and 1.003 million Adults 25-54.

FNC was the only cable channel to grow from day 1 to day 2, improving its numbers by 7% among total viewers (2.699 million) and 12% in adults 25-54 (.629 million).

Though CNN came in second among Total Viewers (2.919 million) and adults 25-54 (.962 million), the network is down23% in total viewers and 33% in adults 25-54 versus the 2008 DNC.

More DNC ratings information can be found here.


Live + Same Day Cable News Daily Ratings for Wednesday, September 5, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,363            356            606
CNN         995            341            456
MSNBC       1,218            387            562
CNBC         151             48             85
FBN           76             16             32
HLN         198             69            118
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       2,708            632         1,069
CNN       2,922            963         1,344
MSNBC       3,315         1,003         1,490
CNBC         236            132            124
FBN           81             25             30
HLN         311            109            173
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,129            350            582
CNN Early Start/Starting Point         335            101            156
MSNBC Morning Joe         690            252            350
CNBC Squawk Box         114             44             76
HLN Morning Express w/ Meade         233            105            171
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,711            432            731
CNN SITUATION ROOM         727            178            206
MSNBC HARDBALL WITH C. MATTHEWS       1,122            247            475
CNBC FAST MONEY         163             29             75
HLN EVENING EXPRESS         194             76            105
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,884            391            710
CNN SITUATION ROOM         734            228            251
MSNBC POLITICS NATION       1,156            269            453
CNBC MAD MONEY         157             46             73
HLN EVENING EXPRESS         117             39             66
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       1,442            327            542
CNN AMERICAS CHOICE 2012       1,146            348            458
MSNBC MSNBC SPECIAL COVERAGE       1,743            438            725
CNBC KUDLOW REPORT         110             33             41
HLN JANE VELEZ-MITCHELL         295             88            171
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,537            504            888
CNN AMERICAS CHOICE 2012       1,824            490            777
MSNBC MSNBC SPECIAL COVERAGE       2,420            683         1,023
CNBC AMER GREED THE FUGITIVES         165            100             86
HLN NANCY GRACE         421            134            221
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       2,462            568            954
CNN AMERICAS CHOICE 2012       2,799            851         1,260
MSNBC MSNBC SPECIAL COVERAGE       3,116            907         1,359
CNBC AMER GREED THE FUGITIVES         288            169            166
HLN DR. DREW         267             98            133
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC AMERICAS ELECTION HQ -DNC       3,103            814         1,349
CNN AMERICAS CHOICE 2012       4,135         1,544         1,993
MSNBC MSNBC SPECIAL COVERAGE       4,388         1,419         2,073
CNBC AMERICAN GREED         255            128            119
HLN NANCY GRACE         245             95            164
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC AMERICAS ELECTION HQ -DNC       2,674            761         1,231
CNN AMERICAS CHOICE 2012       3,894         1,561         1,983
MSNBC MSNBC SPECIAL COVERAGE       4,053         1,376         1,958
CNBC MAD MONEY           39             17             27
HLN SHOWBIZ TONIGHT         174             60            109

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Mike

    Why all the crowing about MSNBC’s ratings this week? The normal Fox crowd has now reason to watch the usual Dems/Liberal dribble. i’d rather pokke out my own eyes!! Fox’s margin in the ratings war will return as soon as Friday!

  • lbsles

    Federal Judge Gives Arizona Law Enforcement Green Light to Ask for Immigration Status

    It won’t do any good since Obama has stopped deportation of illegal immigrants through executive fiat.

  • lbsles

    Even Jon Stewart is shocked by the people at the DNC

    Video here:


  • lbsles

    “I have to tell you, Elizabeth Warren is a persuasive speaker. She convinced me that things are so terrible in America right now that there’s no way we should reelect Obama.” -Rush Limbaugh

  • Ralph Hahn

    I’m expecting another big night for MSNBC. I admit it. I was wrong last week when I said that FNC would probably still get better numbers at the DNC.

    But tonight, MSNBC viewers are hoping to see Chris “Tingles” Matthews actually light-up like a Christmas tree following Obama’s acceptance speech.

    And, did I hear James Taylor sing…”I’ve seen Barry and I’ve seen Mitt. I’ve seen many spin doctors who are full of $#1t???”

  • lbsles

    Peter Schiff Exposes How Liberals at the DNC Want to Ban Profits

  • Ralph Hahn

    Counter-Programming: Hmmm, this is interesting.

    In broadcast prime-time TV land (small ‘l’), NBC is carrying the DNC beginning at NINE PM, instead of 10pm at CBS & ABC. CBS has a ‘live’ “Big Brother…and ABC has a ‘new’ “Rookie Blue.” CW has a ‘new’ “The Next,” but who watches CW anyhow?

    So, unless it was pre-planned, ABC & CBS are looking to give The Peacock Network a smaller audience tonight with original fanfare. Do you think that at 10pm, these passive news viewers are going to switch channels at 10pm?

  • HRJ

    Can’t we all just get along without MSNBC?

    >>>>> NO

  • Ratboy

    sounds to me like their plan didnt work the way they wanted it to so now it is hurry up and downplay it all!!!! :lol: :lol:

    Obama advisers don’t expect big bounce in polls

    CHARLOTTE, N.C. (AP) — President Barack Obama will lay out his vision for a second term, even as advisers say they don’t anticipate a big bounce in the polls following the Democratic National Convention.

    White House senior adviser David Plouffe (pluhf) tells ABC’s “Good Morning America” he expects the race to remain “tight as a tick” until Election Day.

    Plouffe says Americans will have a clear sense of where Obama thinks the country should go after his speech Thursday night.

    Obama campaign adviser David Axelrod says he was thrilled with former President Bill Clinton’s speech, which laid out the most forceful case so far for re-electing Obama.

    Axelrod tells NBC’s “Today” he’s not worried about Clinton upstaging Obama. He says Clinton played the role Democrats wanted him to play.

  • Ralph Hahn

    @HRJ: >>> Can’t we all just get along without MSNBC? NO. <<<


  • Suikostinger

    UGH. It really is a chore to skip past all of lbsles INSANE POSTS and to find those hidden posts by normal people like Mathew, Ralph, Ratboy, Jeff, HRJ, Dougz, Coffee and a few others. Makes me not even want to come here and read THOSE SANE peoples posts…..

  • HRJ

    Can’t we all just get along?


    Thanks for calling me normal. Most think that mom dropped me when I was a baby. When I joined the Marine Corps mom and dad were convinced that I had been dropped then they blamed each other.

  • Tennable

    Other than being boring, why can’t CNN get it right. Where are they going wrong? I like the title…”America’s Choice”

  • ninja

    CNN just showed the best part of the dem convention. The Foo Fighters, Wolf loved it who knew?

  • Matthew

    “Where are they going wrong?”

    They’re deathly afraid of offending the very people they’re supposed to be holding accountable.

  • TheBoss1

    Hahahaha. The Righties are afraid to watch the other point of view. I watched the RNC every night, religiously. I wanted to see what they had to offer. Too bad Righties don’t have the same open mind. If so, Bill Clinton would have blown EVERY argument they have right out of the water. What a brilliant performance and what a tremendous argument he made in favor of the president.

  • TheBoss1

    @Suik … lbsles is a certified loony-tune. Thank God he is a Rightie. If he was on my side, I would squirm with every post he made. He’s an embarrassment. If he was on my side, I would reconsider every single position I took on every single issue, he’s that nuts.

    And a couple of those folks you listed as “normal,” well……

  • Letmethink

    Boss, I have heard obama for 3 1/2 years. He says the same thing over and over. Tough economy–Bush’s fault. I now have a visceral feeling in my gut when I hear his voice.
    Hope you mom is doing better and that you are taking good care of yourself.
    Reading Shadow Bosses. It’s a good read so far.
    Night all!!

  • Sam

    If the Dems want to win this election they have to play this 24/7. This is the party that puts politics and their hate to president Obama over country.

  • d.d.

    Fact Checking For Truth

    The Democratic National Convention… night two featured some bigger names and some bigger whoppers.

    Yidwithlid to view


    Bill Clinton beat football in ratings last night, 25.1 million to 23.9 million total viewers, per Nielsen.


    Gabby Giffords will lead the Pledge of Allegiance on Thursday prior to President Obama’s keynote speech at the Democratic National Convention, her office has confirmed.

    What a true inspiration Gabby is to both women & men.


    Michelle Obama’s ‘Good Jobs’ Claim At Odds With President’s Track Record

    Huff Po headline

    In all honesty (pun?) , I hate there blankety blank fact checkers. As someone here posted, this should be the journalists job.

    but then :

    Oscar Wilde said most journalists would fall under the category of those who couldn’t tell the difference between a bicycle accident and the end of civilization.


    Fingers done here for today.

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