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TV Ratings Wednesday: NFL Season Opener Down But Still Dominates Night, 'Big Brother' & 'So You Think You Can Dance' Fall, Plus DNC Coverage

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September 6th, 2012

 

Scoreboard NBC UNI FOX CBS ABC CW
Adults 18-49: rating/Share 8.2/22 1.6/4 1.4/4 1.4/4 1.0/3 0.4/1
Adults 18-34: Rating/Share 8.0/25 1.5/5 1.3/4 0.9/3 0.7/2 0.3/1
Total Viewers (million) 20.565 3.767 4.144 5.061 3.610 0.961

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Note:  Due to the live nature of the Democratic National Convention coverage as well as NFL football on NBC, these time-period based Fast Affiliate Ratings are subject to more than the typical adjustments.

NBC was the number 1 network with adults 18-49, and total viewers.

On NBC,  NFL Kickoff scored a 5.5 adults 18-49 rating, down 14% from a 6.4 fast national for last year's telecast on Thursday, September 8. The NFL Football game, featuring  the Cowboys versus the Giants, garnered a 8.7 among adults 18-49, down 15% from a 10.2 fast national for last year's telecast on Thursday, September 8.

On CBS, Big Brother garnered a 2.1 adults 18-49 rating, down 9% from last week's Wednesday high of  2.3.

On FOX, So You Think You Can Dance earned a 1.4 adults 18-49 rating, down 7% from last week's 1.5 adults 18-49 rating.

On the CW, Oh Sit! scored a 0.4 adults 18-49 rating,  even with last week.

Coverage of the Democratic National Convention earned  a 0.9 adults 18-49 rating on ABC and a 0.9 adults 18-49 rating on CBS. However, these numbers are approximate and subject to more than typical adjustment.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, September 5, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 NBC NFL Kickoff 2012- Live 5.5/17 14.32
CBS Big Brother 2.1/6 6.09
FOX So You Think You Can Dance 1.4/4 4.14
ABC The Middle - R 1.1/4 4.55
CW Oh Sit! 0.4/1 1.14
8:30 NBC NFL Football (8:30-11PM) - Live 8.7/23 21.81
ABC Suburgatory - R 0.9/2 3.28
9:00 ABC Modern Family - R 1.3/3 3.78
CBS Criminal Minds - R 1.2/3 5.16
CW Supernatural - R 0.3/1 0.78
9:30 ABC Suburgatory - R 1.0/3 2.97
10:00 CBS Democratic National Convention - Live 0.9/2 3.94
ABC Democratic National Convention - Live 0.9/2 3.54

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In Late-Night Metered Markets Wednesday night (New Orleans is excluded and all start times were delayed due to overrun convention coverage on ABC and CBS and NFL coverage on NBC):

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/9; CBS's "Late Show with David Letterman," 1.6/5; and ABC's combo of "Nightline," 2.2/6; and "Jimmy Kimmel Live," 1.2/4.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.2/7; "Late Show," 0.4/2; "Nightline," 0.7/3; and "Jimmy Kimmel Live," 0.3/2.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/7 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.7/5 in 18-49) topped "Late Late Show" (0.2/2).

 

 

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
  • erwan from france

    oh sit is a beast !!!!

  • Charlie Sheen

    The NFL is back but down from last year, the new night probably played a huge factor but I still predict that Sunday Night Football will be this year’s most watched program again for the second year in a row.

  • xRockStarz

    Oh Sit! is a beast! :)
    I’m sure Oh Sit! will be renewed by CW for a second season.

  • CV

    Who the hell would want to watch a dried up politican with the crook finger wave it around and lie.

  • HyenaKiller

    hahahahah, even ohsit beat out the DNC program of lies…

  • Kell

    The romans called it panem et circenses, meaning as long as the people had their circuses and bread, you could reign over them quite easily. Enjoy your men in tights.

  • rob60990

    Well at least Oh Sit is holding steady.

    Hopefully this mean football will be down for the most part this year.

  • dontbekiddingme

    I’m surprised Clinton did that well. Almost anything would be more interesting.

  • blankmk

    I’m confused. It’s unclear to me which program featured the Democrat party, the ‘Democratic National Convention’ or ‘Criminal Minds.’

  • Cutlers bad Thumb

    The only way I would have watched the DNC over football, is if Sandra Fluke would have been under the podium pleasuring Bubba while he spoke…What’s that you say they had to clean what off the podium ?……

  • BlownfuelCoupe

    Trust me, Bill made time to Hike his Balls.

  • ScotworthyUK

    ROTFL, the DNC was right up there with reruns of Suburgatory!

  • Alan Beasley

    Clinton forgot he left the U.S. in recession – loosing millions of jobs and VERY unsafe!

    22 out of 24 months after Clinton lost jobs.

    Bush had to clean up Clinton’s disater. What preident couldn’t balance the budget by leaving Americans defenseless like Clinton did!

    Bush kept us SAFE – Clinton did not!

  • Mary

    Watch out everyone because the Drudge Report just liked to this site about the TV Ratings. Let the bashing and trashing of people begin. So here we go…Five, Four, Three, Two, One…

  • chesterfield

    I guess no one wanted to hear clinton talk as most people forget that he ruined a young girls life and I know it takes two to tango but really can that kid go anywhere without being made a joke of yet people look up to this guy and his wife. As a father of two girls,grandfather of two no thanks

  • James C.

    Of course the NFL would drain the DNC. The DNC got higher ratings than the RNC on Night 1, and better than the 2008 DNC on Night 1, so Night 3 without counterprogramming and WITH Obama should kill it.

  • Betty

    The old lying finger was out , “LET ME REPEAT I DID NOT HAVE SEX WITH THAT WOMAN”

  • Michael

    DUH!

  • Steven

    I had no idea the visitors to this site were such hate filled republicans. I may have to re-think where I visit.

  • steve

    Why the hell would I watch the democrat liars.
    We are christians. Rip out those references to GOD!
    Oh yea. Oh no the people don’t like that put the references back in.
    And you wonder why are country is in the toilet.
    LOSERS

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