TV Ratings Wednesday: NFL Season Opener Down But Still Dominates Night, 'Big Brother' & 'So You Think You Can Dance' Fall, Plus DNC Coverage

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September 6th, 2012


Adults 18-49: Rating/Share 8.2/22 1.6/4 1.4/4 1.4/4 1.0/3 0.4/1
Adults 18-34: Rating/Share 8.0/25 1.5/5 1.3/4 0.9/3 0.7/2 0.3/1
Total Viewers (million) 20.565 3.767 4.144 5.061 3.610 0.961


Note:  Due to the live nature of the Democratic National Convention coverage as well as NFL football on NBC, these time-period based Fast Affiliate Ratings are subject to more than the typical adjustments.

NBC was the number 1 network with adults 18-49, and total viewers.

On NBC,  NFL Kickoff scored a 5.5 adults 18-49 rating, down 14% from a 6.4 fast national for last year's telecast on Thursday, September 8. The NFL Football game, featuring  the Cowboys versus the Giants, garnered a 8.7 among adults 18-49, down 15% from a 10.2 fast national for last year's telecast on Thursday, September 8.

On CBS, Big Brother garnered a 2.1 adults 18-49 rating, down 9% from last week's Wednesday high of  2.3.

On FOX, So You Think You Can Dance earned a 1.4 adults 18-49 rating, down 7% from last week's 1.5 adults 18-49 rating.

On the CW, Oh Sit! scored a 0.4 adults 18-49 rating,  even with last week.

Coverage of the Democratic National Convention earned  a 0.9 adults 18-49 rating on ABC and a 0.9 adults 18-49 rating on CBS. However, these numbers are approximate and subject to more than typical adjustment.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, September 5, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 NBC NFL Kickoff 2012- Live 5.5/17 14.32
CBS Big Brother 2.1/6 6.09
FOX So You Think You Can Dance 1.4/4 4.14
ABC The Middle - R 1.1/4 4.55
CW Oh Sit! 0.4/1 1.14
8:30 NBC NFL Football (8:30-11PM) - Live 8.7/23 21.81
ABC Suburgatory - R 0.9/2 3.28
9:00 ABC Modern Family - R 1.3/3 3.78
CBS Criminal Minds - R 1.2/3 5.16
CW Supernatural - R 0.3/1 0.78
9:30 ABC Suburgatory - R 1.0/3 2.97
10:00 CBS Democratic National Convention - Live 0.9/2 3.94
ABC Democratic National Convention - Live 0.9/2 3.54



In Late-Night Metered Markets Wednesday night (New Orleans is excluded and all start times were delayed due to overrun convention coverage on ABC and CBS and NFL coverage on NBC):

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/9; CBS's "Late Show with David Letterman," 1.6/5; and ABC's combo of "Nightline," 2.2/6; and "Jimmy Kimmel Live," 1.2/4.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.2/7; "Late Show," 0.4/2; "Nightline," 0.7/3; and "Jimmy Kimmel Live," 0.3/2.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/7 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.7/5 in 18-49) topped "Late Late Show" (0.2/2).



NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Rick

    Could care less who beat who in the ratings. Political conventions are boring as hell. Only someone with a kindergarten playground mentality would care or argue about who beat who as far as the number of people watching their party’s convention. So, hell yea, I watched the Cowboys/Giants game.

  • char

    Obama is trying to live out clintons error In the 199l0s and his slogan is forward lo

  • Jay

    Everybody knows they had slickster Bill Clinton there to try and help Obama and his terrible record. Funny how thay had that womeniser on stage right next to that Sandra Fluke who stands up for womens rights. Maybe he gave her free birth control pills for a BJ !

  • PHIL

    @Ike I know Obama did not speak last night but he is the face of the Domocrats. If people view Obama in a negative light they would not tune in for the three days of the convention.



  • SarahL

    The Republicans on this site are so pathetic. It is like any Democratic makes them lose even more brain cells of the few ones they have got.

  • Not Myprez

    There is good reason for this – Mama Obama, Clinton, Obama,and the democrats are ALL Liars, some are good liars (Clinton) some are bad liars (obama & mamaobama)… We must Register as Independant and VOTE REPUBLICAN 2012 … (anyone but a democrat) Get rid of ALL the anti-Christ, anti-American, anti-Life, anti-Marriage, Racist, Bigot, democrats … “I Think, Therefore I Vote Republican” Take time to read one of obama’s books – you don’t even have to buy it or read ALL of it; you will KNOW why you should NOT vote democrat ever again.

  • Alex


  • dude

    Maybe because politics has turned into a BS fest only trolling to change public opinion at all costs. Its just a game anymore, and I would rather watch football. At least its marketed as a game.

  • Gerri

    Obama got Osama. Obama saved GM and Chrysler. Obama got us fair and cost effective health care. Jobs are coming back. AND that elementary schoolage tart Honey Boo Boo beat the Romney acceptance speech. What does this all this mean? OBAMA/BIDEN 2012! F O U R M O R E Y E A R S !!!!!

  • Ron_Mexico


    I am not a hate filled republican. I am a registered independent and I think most Americans are just sick and tired of the hate coming from the left. Republicans hate women, they hate minorities, they hate children and so on. I am not a big fan at all of the republican party, but most of the hate is coming from the left. We just needed a break from all of the hate.

  • Mainstemstawa

    Can any Dems in here explain the “once you vote black you never go back” buttons to me please wtf? over. Seriously? What message are they trying to convey here? Come on you smart Dems explain this please.

  • Steve

    Drudge Report can only send right wing numbskulls to a tv website to try to divert the attention from the FACT that Clinton and the Dems handed them a sour lunch last night. What a pathetic bunch of whiny losers.

  • Fleur

    I’m just frightened that way more people were interested in viewing the ultimate irony of “Big Brother” instead of real politics in action. Fill in the blank on what kind of commentary on American life that is.

  • mec

    FOOTBALL! The Great Uniter1
    Everybody loves football regardless of their politicle persuation, gender identity or level of moral depravity. All can sit in front of the Television and Love Football! If the Second Coming conflicted with a Football! Game! then the Second Coming and Jayzus Hisself, would have to go fecundate themselves because nobody would care. .

  • jAY

    DNC did 7.5 million viewers just on network TV and millions more on national TV

  • Democraticpandamonium

    My poor poor dad would be rolling over in his grave if he could see what the party has turned into. I stayed loyal to it as long as I could…but my dad loved Jesus and them dropping God, the gay marriage and general unAmerican thinking…I don’t know why they even get to call themselves Democrats anymore. That isn’t the Democrat party it is something else. It will make many happy to know that I’ll vote for Romney. I’m just not comfortable anymore with these guys I disagree with almost everything they stand for. Sorry to see this happen but they won over with their weird way of thinking finally. Good bye Democrats and hello Republicans. I hope you guys don’t turn your thinking like these guys did. God Bless America!!! They won’t say it anymore so I’m done with it.

  • Mark

    The real america’s team wasn’t playing in the game (The Green Bay Packers), of course the ratings were down. Being on a Wednesday night rather than thursday didn’t help either. It still dominated though.

  • OMG

    WOW…there are some scary people coming here today…..All their name calling and fun made up facts made me change my mind on vote for Romney….Said no one ever!

  • Ike

    @Mainstemstawa, regarding your “algebra” comment at 11:56 PT: Before you lecture me on brains, you should learn to type a coherent sentence. But I’m betting you have great suspicion and contempt for education and teachers, so you never will. You can’t even spell the word “facts” correctly. It does not have an apostrophe.

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