TV Ratings Wednesday: NFL Season Opener Down But Still Dominates Night, 'Big Brother' & 'So You Think You Can Dance' Fall, Plus DNC Coverage

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September 6th, 2012


Adults 18-49: Rating/Share 8.2/22 1.6/4 1.4/4 1.4/4 1.0/3 0.4/1
Adults 18-34: Rating/Share 8.0/25 1.5/5 1.3/4 0.9/3 0.7/2 0.3/1
Total Viewers (million) 20.565 3.767 4.144 5.061 3.610 0.961


Note:  Due to the live nature of the Democratic National Convention coverage as well as NFL football on NBC, these time-period based Fast Affiliate Ratings are subject to more than the typical adjustments.

NBC was the number 1 network with adults 18-49, and total viewers.

On NBC,  NFL Kickoff scored a 5.5 adults 18-49 rating, down 14% from a 6.4 fast national for last year's telecast on Thursday, September 8. The NFL Football game, featuring  the Cowboys versus the Giants, garnered a 8.7 among adults 18-49, down 15% from a 10.2 fast national for last year's telecast on Thursday, September 8.

On CBS, Big Brother garnered a 2.1 adults 18-49 rating, down 9% from last week's Wednesday high of  2.3.

On FOX, So You Think You Can Dance earned a 1.4 adults 18-49 rating, down 7% from last week's 1.5 adults 18-49 rating.

On the CW, Oh Sit! scored a 0.4 adults 18-49 rating,  even with last week.

Coverage of the Democratic National Convention earned  a 0.9 adults 18-49 rating on ABC and a 0.9 adults 18-49 rating on CBS. However, these numbers are approximate and subject to more than typical adjustment.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, September 5, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 NBC NFL Kickoff 2012- Live 5.5/17 14.32
CBS Big Brother 2.1/6 6.09
FOX So You Think You Can Dance 1.4/4 4.14
ABC The Middle - R 1.1/4 4.55
CW Oh Sit! 0.4/1 1.14
8:30 NBC NFL Football (8:30-11PM) - Live 8.7/23 21.81
ABC Suburgatory - R 0.9/2 3.28
9:00 ABC Modern Family - R 1.3/3 3.78
CBS Criminal Minds - R 1.2/3 5.16
CW Supernatural - R 0.3/1 0.78
9:30 ABC Suburgatory - R 1.0/3 2.97
10:00 CBS Democratic National Convention - Live 0.9/2 3.94
ABC Democratic National Convention - Live 0.9/2 3.54



In Late-Night Metered Markets Wednesday night (New Orleans is excluded and all start times were delayed due to overrun convention coverage on ABC and CBS and NFL coverage on NBC):

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/9; CBS's "Late Show with David Letterman," 1.6/5; and ABC's combo of "Nightline," 2.2/6; and "Jimmy Kimmel Live," 1.2/4.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.2/7; "Late Show," 0.4/2; "Nightline," 0.7/3; and "Jimmy Kimmel Live," 0.3/2.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/7 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.7/5 in 18-49) topped "Late Late Show" (0.2/2).



NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • elliotness

    That’s a huge drop for the NFL game opener. 15% is freakin huge dropoff

  • Alley Car

    Steve… you are a nut job

  • Chantal

    Charming Billy not so Charming anymore . Obama has lost that New Car Smell ! And I have posted here before so Lump it .

  • Michael

    This is kind of sad, when you think about it lol…

    NBC NFL Football (8:30-11PM) – Live 8.7/23 21.81

    CBS Democratic National Convention – Live 0.9/2 3.94

  • Awkins

    Well, whatdya expect? One great liar is covering for a mediocre liar.

  • Badshah Khan

    I mean its a no brainer that NFL season opener is going to get more rating than any politician’s speech or policy talk. Considering 50% don’t vote and due to electoral college, outside 8 swing states, people don’t get involved in presidential election.

  • ray

    What is CW?

  • doug

    National Football League > National Socialists

    I do admit to loving history so yes I will watch the most hateful, dishonest, partisan man to every occupy the White House spew lies and hate tonight.

    Univsion Fall of 2010, check what Obama said, no other president has ever come close to being as hateful as actually calling the Americans who disagree with his politics his enemy then saying that they need to be punished for thier politics. Not even Rush Limbaugh is as hateful as Obama.

  • K


    The Steelers/Broncos game is assured of getting huge ratings, which seems to always happen when the Steelers are televised

  • Just Some Dude

    Who in their right mind would be watching the Democrat’s convention over Cowboys- Giants? The DNC was nothing more than a litany of speakers making excuse after excuse for their failed president…

  • Ian

    the true haters are the DEMONcrats as they just proved Wednesday afternoon. Also, BOTH conventions are down but wonderful Ann Romney kicked Mooshelle’s you know what ratings wise…

  • Milt

    Put a fork in the DEM’S/Judeo/Christian haters, they’re done!

  • 2ndprotectsall

    I’d rather watch paint dry than LibMarxists lying.

  • cc

    Ditto @Steven. They are making a damn good case for not voting republican with all their spewed hate.

  • Alan Beasley

    3000 Americans thank Clinton for ignoring bin Laden and cutting American defenses!

    We lost jobs 22 out of 24 months after Clinton – that’s “roaring”?

  • James

    This former President (Bill Clinton) would do anything for a little
    attention – even bit his tongue and say some kind words for a guy
    he personally doesn’t like…

  • Maggie

    Clinton was probably more interesting than the Cowboys!!!!!

  • JOE

    Headline on Friday “Glee beats Obummer” in ratings

  • Tim Shaw Sr.

    Bubba acts like he took office in a recession. He fails to mention the GHW Bush recession was already well into recovery before he and Monica moved into to White House. So he just had to watch the recovery happen. Plus he left out he had Speaker Gingrich to thank for a compromising spirit to work with his to make a balanced budged. Obama has been the least willing to listen to republican Dem of all time, need I remind you of hid health care bill when he refused to listen to and include one republican idea. What a way to start a “new tone”…. All that hot air your blowing bubba won’t change history.

  • mattinacan

    this is 2012, i had football on the TV and the DNC live streaming on my laptop, ratings are meaningless these days. What a speech it was, Obama 2012!

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