TV Ratings Wednesday: NFL Season Opener Down But Still Dominates Night, 'Big Brother' & 'So You Think You Can Dance' Fall, Plus DNC Coverage

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September 6th, 2012


Adults 18-49: Rating/Share 8.2/22 1.6/4 1.4/4 1.4/4 1.0/3 0.4/1
Adults 18-34: Rating/Share 8.0/25 1.5/5 1.3/4 0.9/3 0.7/2 0.3/1
Total Viewers (million) 20.565 3.767 4.144 5.061 3.610 0.961


Note:  Due to the live nature of the Democratic National Convention coverage as well as NFL football on NBC, these time-period based Fast Affiliate Ratings are subject to more than the typical adjustments.

NBC was the number 1 network with adults 18-49, and total viewers.

On NBC,  NFL Kickoff scored a 5.5 adults 18-49 rating, down 14% from a 6.4 fast national for last year's telecast on Thursday, September 8. The NFL Football game, featuring  the Cowboys versus the Giants, garnered a 8.7 among adults 18-49, down 15% from a 10.2 fast national for last year's telecast on Thursday, September 8.

On CBS, Big Brother garnered a 2.1 adults 18-49 rating, down 9% from last week's Wednesday high of  2.3.

On FOX, So You Think You Can Dance earned a 1.4 adults 18-49 rating, down 7% from last week's 1.5 adults 18-49 rating.

On the CW, Oh Sit! scored a 0.4 adults 18-49 rating,  even with last week.

Coverage of the Democratic National Convention earned  a 0.9 adults 18-49 rating on ABC and a 0.9 adults 18-49 rating on CBS. However, these numbers are approximate and subject to more than typical adjustment.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, September 5, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 NBC NFL Kickoff 2012- Live 5.5/17 14.32
CBS Big Brother 2.1/6 6.09
FOX So You Think You Can Dance 1.4/4 4.14
ABC The Middle - R 1.1/4 4.55
CW Oh Sit! 0.4/1 1.14
8:30 NBC NFL Football (8:30-11PM) - Live 8.7/23 21.81
ABC Suburgatory - R 0.9/2 3.28
9:00 ABC Modern Family - R 1.3/3 3.78
CBS Criminal Minds - R 1.2/3 5.16
CW Supernatural - R 0.3/1 0.78
9:30 ABC Suburgatory - R 1.0/3 2.97
10:00 CBS Democratic National Convention - Live 0.9/2 3.94
ABC Democratic National Convention - Live 0.9/2 3.54



In Late-Night Metered Markets Wednesday night (New Orleans is excluded and all start times were delayed due to overrun convention coverage on ABC and CBS and NFL coverage on NBC):

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/9; CBS's "Late Show with David Letterman," 1.6/5; and ABC's combo of "Nightline," 2.2/6; and "Jimmy Kimmel Live," 1.2/4.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.2/7; "Late Show," 0.4/2; "Nightline," 0.7/3; and "Jimmy Kimmel Live," 0.3/2.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/7 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.7/5 in 18-49) topped "Late Late Show" (0.2/2).



NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Opps

    Food for thought Drudgies… DNC beat RNC opening night and most likely did it again last night. Also, check out the rating for markets where it counts, like in the swing state of Florida. In Orlando, Bill Clinton outpolled the NFL season opener.

  • James

    Who watches broadcast TV for news. These numbers don’t include cable news channels. The story should be; TV viewers who continue to watch broadcast TV chose football over Mr. Bill.

  • Mainstemstawa

    hahaha no one wants to hear what ole Billy has to say because everyone knows it’s BS. Just like when he said he never inhaled hahahaha who ever believed that lie?

  • A.Men

    I will watch football anytime over screaming, snarling, hateful, Godless Democrats and Slick Willie Bill Clinton.

  • Semper FIOS

    I voted McCain and am a registered Republican but am voting Obama this time. Why? What’s he done to convince me? Here are my Top 10 reasons (in no order):
    1. My pocketbook determines my vote and the stock market is up 60% since he’s been president. Even the King of Capitalists, Warren Buffet, supports his policies. So does Bill Gates, Jim Sinegal (CEO of my favorite store Costco), and many other successful CEOs.
    2. Economy was contracting by 7% when he was elected, it’s now growing 1.7% with 29 straight months of job growth. A slow process, but still progress.
    3. He proposed reforms to our dysfunctional health care system, which is what he promised, and got them passed. I don’t support government-run anything, but our current health system sucks so I support any reform.
    4. He finally led us out of Iraq, and Afghanistan is next (he says).
    5. He defended the US auto industry, savings millions of US jobs. I’m OK with that, too.
    6. He got our allies to step up and remove Libya’s Ghadaffi without US boots on the ground. The Libya op lasted only 3 months — textbook on how to remove a dangerous dictator, unlike our Iraq adventure.
    7. He lowered taxes on everyone, including my six-figure self.
    8. He ordered the op against Osama bin Laden and authorized drones to decimate most other Al Qaida leaders. Cool with me, too.
    9. Oil imports into the USA are at an all-time low and domestic production, including gas, at an all-time high.
    10. The past three Republican presidents have each DOUBLED (or more) the national debt.

    I watch Fox News and don’t hear them discuss Obama in a “fair & balanced” way, so I suggest we stay informed by not limiting our information to Hannity & Co and Drudge.
    FINALLY, I don’t know WTF Romney stands for!! He’s changed his position on basically everything and I just don’t trust him or his Swiss bank accounts.
    Yes, I’m voting for Obama this time.

  • Alan Beasley

    Will eliminating the Work Requirement from Welfare lower unemployment like Obama hopes?

    We will see tomorrow.

  • George

    These metrics disregard viewing groups beyond ages of 49. Also majority of people watched the DNC on a variety of cable networks including Fox, CNN, and MSNBC. It’s not an apples to apples comparison. Opening night of the DNC drew 20+ MM in TOTAL. Drudges are delusional and will ignore real facts because it doesn’t fit their imaginary narrative.

  • Texas Freedom

    So who on earth would choose to watch a washed-up, 66 year old impeached scoundrel lie to prop up a miserably failing president about to suffer a landslide defeat of epic proportions?

  • Sledge

    Cowboys or Clinton? Duh!

  • JC

    Along with what Bill Clinton did ( disgraceful )…look what the Democrats have done in the last 3 years…16 Trillion in debt ( more than we could ever hope to pay off and more that Bush EVER accumulated), No budget ( thank you Harry Reid ), Takeover of YOUR personal health choices ( thank you Obama, Harry and Nacy), HIGH unemployment ( Thank you Harry, Obama and Nancy ), strife and division ( Thank you Obama), highest level of foodstamp use ( Thank you Obama), 30% decrease in personal wealth per American ( Thank you Obama, Harry and Nancy). Now for all of you Democrats why should we watch the DNC and vote for you? I seriously don’t know how they sleep at night!

  • David

    NFL kickoff would have a higher rating had it been someone else playing the Giants.

  • hearhear

    Well said Semper FIOS. Also, ratings-schmatings – I’m voting for Obama this time and I did last time, but get this I visit Drudge many times a day.

  • Kevster

    …and TLC’s “Here Comes Honey Boo Boo” beat out the “RNC” in the ratings last Wednesday.

  • Smoley

    @Semper FIOS

    Here’s a simple question for you. Obama claims that he hasn’t been able to right the economy because the republicans hold the majority in the House and refuse to work with him to change things.

    Seeing that republicans will still control the House of Representatives after the election in 2012, what is Obama going to do differently in order to work with Republicans should he win another term?

    The answer is – he won’t bend, and neither will the republicans. All I’ve heard him talk about is that he’s going to hunker down and fight them tooth-and-nail. It’s going to be another 4-year stalemate and the economy and America will suffer because of it. That is why I’m voting for Mitt Romney.

  • kstepfont

    Drudge report trolls are here to spam the comments. Enjoy!

  • EviLibertarian

    Nice cut and paste Semper FIOS. Let’s see you got every left wing talking point in your hit job there, but some how vote republican and watch fox news. Hahaha only a democrat would believe your post…

  • hearhear

    Texas Freedom – most people in this country like Clinton – like 2/3s. I know that’s hard for you to believe. It was probably hard for you to believe Obama won in 2008. It will be hard for you to believe it when he wins again, but it’s really happening.

  • Tyler D

    Thanks, Drudge.

    Ugh, can they not link to us?

  • sam

    NBC paid a lot to move the opener to wednesday.
    Glad the O shills took a 14% hit.

  • SonoraSam

    I’d like to see the cable scores, like CNN, MSNBC and Fox News.

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