ABC's 'Rookie Blue' Finale Spikes to 6-Week Ratings Highs

Categories: Network TV Press Releases

Written By

September 7th, 2012

via press release:

Wipeout” is Up Week to Week by 1.0 Million Viewers and by 18% in Adults 18-49

 

Spiking in its 3rd Season Finale, ABC’s “Rookie Blue” Closes Out at 6-Week Highs

 

In its Finale, “Rookie Blue” Builds from its Year-Ago Performance in the Hour

 

Wipeout” (8:00-9:00 p.m.)

During the 8 o’clock hour, ABC’s “Wipeout” grew week to week by 1.0 million viewers (4.5 million vs. 3.5 million) and by 18% in Adults 18-49 (1.3/4 vs. 1.1/4).

 

Rookie Blue” (9:00-10:00 p.m.)

Building audience for ABC at 9:00 p.m. against stiff competition from CBS’ “Big Brother,” MTV’s “VMAs” and DNC coverage, ABC’s 3rd season finale of “Rookie Blueshot up week to week by 26% in Total Viewers (4.8 million vs. 3.8 million) and by 33% in Adults 18-49 (1.2/3 vs. 0.9/3).  In addition, the season closer of the ABC drama built audience throughout its telecast, picking up 4% in viewers and 9% in young adults from its first half-hour to its second half-hour.

 

  • In viewers and young adults, “Rookie Blue” closed out its season with 6-week highs – since 7/26/12.

 

  • Compared to the first hour of its year-ago finale in the 9:00-11:00 p.m. time period, “Rookie Blue” was up in both Total Viewers (+7%) and Adults 18-49 (+20%).

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 45% currently, from 42% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 09/06/12.

 

 

  • · Compared to the first hour of its year-ago finale in the 9-11pm time period, Rookie Blue was up in both Total Viewers (+7%) and Adults 18-49 (+20%).

 

 
  • jessica

    So this press release is comparing the numbers for s3e13 with s2e12 (of 13). That is a bit odd. Even for ABC. Even for Rookie Blue. The only commonality they have is being on at 9pm, last year as the first of two episodes that night and this year due to the politics. Thursday’s s3e13 (not final is up 20K viewers (in the final numbers, not what is posted here) and even with last year @ 1.2/3 in 18-49 when compared to s2e13 rather than s2e12. The 12th episode of last season was on at an uncommon time and of course its numbers were lower. ABC using that to spin this as a huge positive isn’t really as honest as they could be but it works as spinning BS.

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