ABC's 'Rookie Blue' Finale Spikes to 6-Week Ratings Highs

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via press release:

“Wipeout” is Up Week to Week by 1.0 Million Viewers and by 18% in Adults 18-49

 

Spiking in its 3rd Season Finale, ABC’s “Rookie Blue” Closes Out at 6-Week Highs

 

In its Finale, “Rookie Blue” Builds from its Year-Ago Performance in the Hour

 

“Wipeout” (8:00-9:00 p.m.)

During the 8 o’clock hour, ABC’s “Wipeout” grew week to week by 1.0 million viewers (4.5 million vs. 3.5 million) and by 18% in Adults 18-49 (1.3/4 vs. 1.1/4).

 

“Rookie Blue” (9:00-10:00 p.m.)

Building audience for ABC at 9:00 p.m. against stiff competition from CBS’ “Big Brother,” MTV’s “VMAs” and DNC coverage, ABC’s 3rd season finale of “Rookie Blue” shot up week to week by 26% in Total Viewers (4.8 million vs. 3.8 million) and by 33% in Adults 18-49 (1.2/3 vs. 0.9/3).  In addition, the season closer of the ABC drama built audience throughout its telecast, picking up 4% in viewers and 9% in young adults from its first half-hour to its second half-hour.

 

  • In viewers and young adults, “Rookie Blue” closed out its season with 6-week highs – since 7/26/12.

 

  • Compared to the first hour of its year-ago finale in the 9:00-11:00 p.m. time period, “Rookie Blue” was up in both Total Viewers (+7%) and Adults 18-49 (+20%).

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 45% currently, from 42% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 09/06/12.

 

 

  • · Compared to the first hour of its year-ago finale in the 9-11pm time period, Rookie Blue was up in both Total Viewers (+7%) and Adults 18-49 (+20%).

 

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