Over 6 Days of the RNC and DNC, FOX News Channel Had the Most-Watched Convention Coverage

With data for all six days of convention coverage now in, FOX News Channel has the highest average ratings among Total Viewers (5.337 million)  for combined coverage of both the Republican National Convention and the Democratic National Convention. The channel’s extremely high ratings for coverage of the RNC were strong enough to overcome its sixth place finish for each night of the DNC to result in an overall top average rating, outperforming not only CNN and MSNBC but ABC, CBS and NBC.

NBC had the highest average rating over the six days among the key news demographic of adults 25-54 (1.940 million) , though it’s somewhat of an apples-and-oranges comparison given that NBC did not air any coverage on the second night of the DNC, and made up for it by airing a second hour on night three. FNC came in second among Adults 25-54 (1.420 million.)

MSNBC had the lowest 6 day average among Total Viewers (2.972 million) and Adults 25-54 (1.012 million.

More Convention Ratings can be found here.

2012 CONVENTION COVERAGE COMPARISON

P 2+

P 25-54

Network

Period

Period

Time

Days

(000s)

(000s)

FOXN

Dem’12 Day 1

9/4/2012

10:00P -11:00P

TU

2407

550

FOXN

Dem’12 Day 2

9/5/2012

10:00P -11:00P

WED

3103

814

FOXN

Dem’12 Day 3

9/6/2012

10:00P -11:00P

THU

2855

808

FOXN

RNC DAY 1

8/28/2012

10:00P -11:00P

TU

6832

1680

FOXN

RNC DAY 2

8/29/2012

10:00P -11:00P

WED

7713

2071

FOXN

RNC DAY3

8/30/2012

10:00P -11:00P

TH

9109

2597

Total Audience:

32019

8520

Average Audience:

5337

1420

CNN

Dem’12 Day 1

9/4/2012

10:00P -11:00P

_T_____

3889

1368

CNN

Dem’12 Day 2

9/5/2012

10:00P -11:00P

__W____

4135

1544

CNN

Dem’12 Day 3

9/6/2012

10:00P -11:00P

THU

5562

2201

CNN

RNC DAY 1

8/28/2012

10:00P -11:00P

TU

1474

413

CNN

RNC DAY 2

8/29/2012

10:00P -11:00P

WED

1340

451

CNN

RNC DAY3

8/30/2012

10:00P -11:00P

TH

2327

904

Total Audience:

18727

6881

Average Audience:

3121

1147

MSNB

Dem’12 Day 1

9/4/2012

10:00P -11:00P

_T_____

4107

1432

MSNB

Dem’12 Day 2

9/5/2012

10:00P -11:00P

__W____

4388

1419

MSNB

Dem’12 Day 3

9/6/2012

10:00P -11:00P

THU

4547

1776

MSNB

RNC DAY 1

8/28/2012

10:00P -11:00P

TU

1468

412

MSNB

RNC DAY 2

8/29/2012

10:00P -11:00P

WED

1441

402

MSNB

RNC DAY3

8/30/2012

10:00P -11:00P

TH

1879

628

Total Audience:

17830

6069

Average Audience:

2972

1012

P2+

A25-54

Network

Period

Day

Date

Time

AA

AA

ABC

Dem Convention 12

Day 1

9/4/2012

10-11:08p

3,237

1,143

ABC

Dem Convention 12

Day 2

9/5/2012

10-11:29p

4,587

1,729

ABC

Dem Convention 12

Day 3

9/6/2012

10-11:11p

3,995

1,524

ABC

RNC DAY 1

8/28/2012

10:00P -11:03P

TU

2,863

920

ABC

RNC DAY 2

8/29/2012

10:00P -11:07P

WED

2,858

994

ABC

RNC DAY3

8/30/2012

10:00P -11:15P

TH

4,443

1,612

Total Audience:

21983

7922

Average Audience:

3664

1320

CBS

Dem Convention 12

Day 1

9/4/2012

10-11:07p

3,269

1,057

CBS

Dem Convention 12

Day 2

9/5/2012

10-11:28p

4,410

1,724

CBS

Dem Convention 12

Day 3

9/6/2012

10-11:12p

3,294

1,383

CBS

RNC DAY 1

8/28/2012

10:00P -11:03P

TU

3119

938

CBS

RNC DAY 2

8/29/2012

10:00P -11:07P

WED

2,559

944

CBS

RNC DAY3

8/30/2012

10:00P -11:15P

TH

3,730

1,507

Total Audience:

20381

7553

Average Audience:

3397

1259

NBC

Dem Convention 12

Day 1

9/4/2012

10-11:06p

5,022

1,929

NBC

Dem Convention 12

Day 2

DID NOT AIR DUE TO FOOTBALL

NBC

Dem Convention 12

Day 3

9/6/2012

9-11:11p

7,377

3,088

NBC

RNC DAY 1

8/28/2012

10:00P -11:03P

TU

4,770

1,725

NBC

RNC DAY 2

8/29/2012

10:00P -11:07P

WED

4,149

1,493

NBC

RNC DAY3

8/30/2012

10:00P -11:15P

TH

3847

1464

Total Audience:

25165

9699

Average Audience:

5033

1940

 

 

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