Soap Opera Ratings: 'General Hospital's' Ratings Rise in Households, Total Viewers, and Women 18-49

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September 7th, 2012


via Soap Opera Network:

Week of August 27-31, 2012

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,339,000 (-166,000/-86,000)
2. B&B 3,111,000 (-173,000/+384,000)
3. GH 2,661,000 (+215,000/+175,000)
4. DAYS 2,571,000 (-200,000/+208,000)

1. Y&R 3.4/11 (+.1/+.1)
2. B&B 2.4/8 (same/+.3)
3. DAYS 2.0/6 (same/+.2)
3. GH 2.0/6 (+.2/+.2)

Women 18-49 Viewers
1. Y&R 804,000 (-46,000/-27,000)
2. GH 626,000 (+52,000/-102,000)
3. B&B 600,000 (-45,000/+68,000)
4. DAYS 531,000 (-87,000/-113,000)

Women 18-49 Rating
1. Y&R 1.3/8 (same/same)
2. GH 1.0/6 (+.1/-.1)
3. B&B 0.9/6 (-.1/+.1)
4. DAYS 0.8/5 (-.2/-.2)


Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Stacy

    Today was my first day of no gh and i did miss it. I am considering recording it on my DVR it is just that i am really bad about watching what is on the DVR, but i think tomorrow i will try it.

    I read on facebook that Kelly Monaco’s (Sam)contract is up for renewal and she may not renew. Does anybody know if this is true?

  • TimsDale4ever

    lmao, I picked up my USA TODAY this morning coming into work as usual and right there on the front page of the LIFE section was an article about the first episode of KATIE — and they were less than thrilled with it saying at least she had many, many days to get the show together. It just does my heart good when ANOTHER one of these “WONDERFUL” new talk shows is less than stellar. Makes me miss my OLTL all over again — to think we had to make room for even MORE of this crap TV…

  • Chrisann

    TimsDale, I miss One Life also. But I agree so glad that the viewing public may be sick of Talk Shows….maybe.
    Called Mother In Law last night and asked her if she watched GH. She had not heard about the time change. Said that during commercials she would zone out or do some cleaning. So she missed it yesterday. I think I will call her at 1pm today to give her a reminder! lol I hope that isn’t the trend with alot of people. I thought ABC had done a good job of “getting the word out” about the time change. Just goes to show you that old habits are hard to break and even if you don’t ff through commercials doesn’t mean people are watching them.

  • Chrisann

    I forgot to add that she said Y&R changed times in her viewing area also. She is in Montana so don’t know if alot of stations changed it also.

  • David

    Chrisann, What I wonder more importantly is do people tune out the graphic at the bottom right of the screen that has been there since July. I hate those things when it is just the station or network logo but now a lot of times networks put other things there. This was up for GH for so long, it at times started to annoy me but I also was glad it was up there and for so long during each episode for 2 months that I am hopeful that helped people who do not pay attention to commercials know about the time change. I would imagine for those who didn’t it won’t take long for them to be looking for it and seeing what time the show moved to

  • David

    The early overnight metered market ratings for Katie are in for day 1 and is off to a strong start, the question is will she keep it going

    From TV Media Insights

    One day of metered market (overnight) data does not a hit or miss make, of course. But focusing primarily on the two key benchmarks — lead-in and year-ago time period averages — Katie, by far, is off to the strongest start.

    Based on the weighted household averages, Katie averaged a 2.8 rating/8 share in 52 markets, building from its lead-in (2.5/ 8) by 12 percent and the Sept. 2011 time period average (2.3/ 6) by 22 percent. Comparably, this makes Katie the highest rated daytime talk show debut since Rachael Ray in 2006.

  • JayTN

    David and others…I’m not trying to start an argument or be mean, but there seems to be a disconnect between what people post on message boards and what the ratings say. I know it has been stated that people post about their dislike of talk shows all over the internet, yet you have talk shows like “Live! with Kelly and Michael”, “Steve Harvey”, and now “Katie” getting off to good starts this season.

    Now, some of these good starts could be due to the ‘curiosity’ factor and the ratings will most likely not remain at these first week levels, but if people were really ‘sick’ of talk shows, it looks like they would not be doing well. Could all of these people who don’t like talk shows be the vocal minority, as opposed to the silent majority who enjoy them?

  • David

    @Jay people may not necessarily sick of them but I think they may be tired of so many of them.

    Katie’s overnight ratings show that people at least tuned in for the first show. Whether taht is just a curiousity thing, or people tuning in looking for GH or maybe people will actually like it.

    I only know that there seems to be more and more people complaining about it. It has always been a complaint online but yesterday was the first time I heard it on a major top 40 radio station morning show. Regardless of the positive or negative they gave Katie’s debut a ton of free publicity.

    The sad part is besides a major sporting event i.e. the olympics I don’t think people are watching daytime TV in general. Then again I look aqt the ratings like this. The primetime ratings are down for the networks as well. If you compare the drops in audiences for daytime and prime time it is not like it is an uncommon situation. The only difference is the nighttime lineup changes, where as the daytime lineups until recently have remained the same

  • TimsDale4ever

    JAYTN & DAVID The sad part for me is that more people are watching the current TALK fest of daytime TV way more than I wanted them to. I mean I don’t think the ratings for any of these shows is what I would call incredible, but sadly, for the most part, it is probably enough ratings to keep these shows running for a very long time and even give the network more reason to bring on more of them. Question: I would think that Couric doesn’t come cheap so wouldn’t her show have to perform ALOT better than say the CHEW? I can’t see this as a big winner profit wise with her first show having 2.8 million viewers which let’s face it, will probably go down over the week after everyone’s curiosity has been satisfied. To cover her salary alone this show would need to be grabbing Y&R’s numbers or more. Right? What was the 18-49 rating?

  • David

    @TimsDale yes while the ratings are not spectacular in most cases I think the ratings along witht he costs are good enough. I would say Couric is the exception as I am sure her salary is higher than most of the talk shows out there.

    That being said much like with reality shows in prime time networks would rather air shows like this that cost them far less than a drama series would. You cannot blame them from a business sense but the problem is once something is successful the networks and even affiliates tend to oversaturate their schedules with these type of shows.

    Consdering some of the newer talk stuff that ABC has brought have not faired as well as some of the others shows, and I think Katie’s ratings will also ultimately drop by next week I think it will start to show people are tired of talk. Just my opinion not a fact

  • Mike

    They reran Katie at 1:30AM in the Baltimore market and I caught a small portion. It really wasn’t that exciting to me but again, I only caught the last 20 minutes. I see she has some powerhouse guest coming on soon, I.E. Barbara Streisand. I guess it will be a few months before we really know how her ratings are sustained. Baltimore kept Katie at 4pm and GH is still at 3pm. In DC where I live, GH moved to 2pm, Anderson is at 3pm and Katie at 4pm.

  • David

    It seems there are more and more markets that are airing Katie in the 4pm slot. I think if anything that is a better slot for her. That is the old Oprah timeslot and more people start getting home from work, college, etc at that time

  • MBmomof3

    I agree with David. I would think that airing Katie @ 4pm (keeping GH at 3pm) would have been to their advantage. I wonder why ABC wanted this change? Maybe they thought only a soap could fill the 2pm timeslot successfully given the dismal ratings of all the OLTL replacement shows.

  • Richard

    TimsDale, That is not 2.8 million viewers — that is a 2.8 rating.

    GH got a 2.0 last week with 2.6 million viewers and B&B had a 2.4 rating with 3.1 million viewers — so Katie had over 3 million viewers.

    Those aren’t spectacular but it beat both GH and B&B in last weeks numbers. But I am sure they will go down with maybe spikes here and there depending on who the guest is.

    I do agree with Jay though that not everyone is as tired of talk shows as many won’t to think they are.

    As far as the ratings posted on Berman’s site, I wonder if that lead-in number is for GH. Are these fast national’s only for the ABC affiliates that air it at 3 p.m.

    If it is then Katie did better than GH did in it’s time slot last year. But at the same time if it is just for that time then in those areas GH got a 2.5 rating for Monday. That is big for them. If he is referring to only GH as it’s lead in.

    I just wish Berman had stated a little more in his article. It is hard to fully understand how these relate to it’s lead in and time slot year ago comparisons when Katie doesn’t even air on ABC in all the US or even air at 3:00 p.m. everywhere.

  • Richard

    Mom, I just think it was a question of bargaining. I don’t think the 4 p.m. time slot belongs to ABC anymore. In order to guarantee Katie would get wide enough affiliate coverage ABC had to offer them something.

    The 3 p.m. time slot was most likely the best slot available for ABC without giving up one of the mid day slots. And they couldn’t give another morning slot — so the 3:00 p.m. time slot was the best option and the most attractive to affiliates. I think the affiliates now have a full block from 3:00 p.m. to 8:00 p.m. that they own. And now ABC is free from having to schedule that block themselves.

  • Richard

    Correction I think maybe ABC still has 30 minutes in there for the national news. Not sure if that still belongs to them or not.

  • Richard

    Wow Daytime Confidential is reporting that Berman is saying that 2.5 is for GH on Monday.

    Wonder why Berman didn’t report that himself? Or is DC jumping the gun?

  • Richard

    Former GH writer and now B&B writer Michele Val Jean tweeted this awhile ago:

    #GH fans of John Ingle. Be sure to watch tomorrow. Probably his last appearance. He’s very ill. A class act. A kind, generous man.

  • David

    It was not only the ABC affiliates. The Katie ratings was for the overnights foor all the METERED markets. I am not sure which markets fall into that but I know that accounts for the major cities like NY, Los Angeles, Boston, etc. It may account for others again not sure what it means by metered!

  • David

    Here is some additional information about the Katie ratings from blog.zap2it.com:

    Katie Couric’s first outing as a daytime talk-show host brought in strong ratings Monday (Sept. 10) — equaling the best daytime debut since “Dr. Phil” a decade ago.

    “Katie” delivered a 2.8 household rating and 8 share in overnight ratings for Nielsen’s 56 metered markets. That’s by far the best debut of this season’s crop of new talk shows, beating the opening episodes of “Steve Harvey” (1.5/4), “The Jeff Probst Show” (1.0/3) and “The Ricki Lake Show” (0.8/2) by wide margins.

    Jessica Simpson and Sheryl Crow — who also does the show’s theme song — were Couric’s first guests on Monday.

    Couric’s first episode matched the premiere ratings for “Dr. Phil” in 2002 and beat all 25 of the daytime talk shows that have debuted since then.

    “Katie” came in first or second in its time period in each of the country’s Top 15 markets, including first-place finishes in New York and Los Angeles.

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