
The 2012 Video Music Awards were Thursday's top cable show with a 2.8 Adults 18-49 rating, way down from a 6.2 for last year's edition, on Sunday, August 28. CNN's coverage of night three of the Democratic National Convention came in second with a 1.8 adults 18-49 rating.
We only receive the top 100 cable shows for adults 25-54 for the whole day from our primary source. If you don't see your show it wasn't in that top 100 list.
The list below is long but you can use your browsers "find on page" feature (usually CTRL+F or CMD+F) to search - that's probably the easiest way to find Thursday night's episode of The Colbert Report
Thursday's Selected Cable Ratings:
| Show | Net | Time | Viewers (000) (Live + SD) | Adult 18-49 Rating (Live + SD) |
| 2012 VIDEO MUSIC AWARDS | MTV | 8:00 PM | 6134 | 2.8 |
| AMERICAS CHOICE 2012 | CNN | 10:00 PM | 5562 | 1.8 |
| 2012 VIDEO MUSIC AWARDS | MTV | 10:02 PM | 2629 | 1.3 |
| AMERICAS CHOICE 2012 | CNN | 11:00 PM | 3597 | 1.2 |
| Big Bang Theory, THE | TBSC | 9:30 PM | 2850 | 1.2 |
| MSNBC SPECIAL COVERAGE | MSNBC | 10:00 PM | 4547 | 1.2 |
| AMERICAS CHOICE 2012 | CNN | 9:00 PM | 4022 | 1.1 |
| Family Guy | ADSM | 11:30 PM | 2520 | 1.1 |
| Big Bang Theory, THE | TBSC | 10:30 PM | 2287 | 1.0 |
| SULLIVAN & SON | TBSC | 10:00 PM | 2323 | 1.0 |
| Family Guy | ADSM | 11:00 PM | 2520 | 1.0 |
| Big Bang Theory, THE | TBSC | 9:00 PM | 2368 | 1.0 |
| Pawn Stars | HIST | 9:30 PM | 3026 | 1.0 |
| 2012 VMA PRESHOW | MTV | 7:00 PM | 2067 | 0.9 |
| American Dad | ADSM | 10:30 PM | 2179 | 0.9 |
| Pawn Stars | HIST | 9:00 PM | 2595 | 0.9 |
| MSNBC SPECIAL COVERAGE | MSNBC | 11:00 PM | 3452 | 0.8 |
| SPORTSCENTER LATE L | ESPN | 11:18 PM | 1610 | 0.8 |
| Project Runway | LIF | 9:00 PM | 2115 | 0.8 |
| COLLEGE FOOTBALL PRIME L | ESPN | 7:56 PM | 2239 | 0.8 |
| COUNTING CARS | HIST | 10:31 PM | 2067 | 0.8 |
| COUNTING CARS | HIST | 10:00 PM | 2191 | 0.8 |
| IMPRACTICAL JOKERS | TRU | 10:00 PM | 1717 | 0.8 |
| MSNBC SPECIAL COVERAGE | MSNBC | 9:00 PM | 3641 | 0.8 |
| 2012 VIDEO MUSIC AWARDS | VH1 | 8:00 PM | 1290 | 0.7 |
| American Dad | ADSM | 10:00 PM | 1880 | 0.7 |
| Daily Show | CMDY | 11:00 PM | 1414 | 0.7 |
| AMERICAS CHOICE 2012 | CNN | 8:00 PM | 2732 | 0.7 |
| Colbert Report | CMDY | 11:31 PM | 1291 | 0.7 |
| 2012 VIDEO MUSIC AWARDS | MTV | 12:04 AM | 1277 | 0.7 |
| IMPRACTICAL JOKERS | TRU | 10:30 PM | 1336 | 0.7 |
| SPORTSCENTER 12AM L | ESPN | 12:30 AM | 1210 | 0.6 |
| AMERICAS ELECTION HQ -DNC | FOXNC | 11:00 PM | 3094 | 0.6 |
| HOUSE HUNTERS | HGTV | 10:00 PM | 1895 | 0.6 |
| Pawn Stars | HIST | 8:30 PM | 1930 | 0.6 |
| Pardon The Interruption | ESPN | 5:30 PM | 1054 | 0.6 |
| The First 48 | AEN | 10:00 PM | 1501 | 0.6 |
| AMERICAS ELECTION HQ -DNC | FOXNC | 10:00 PM | 2855 | 0.5 |
| IMPRACTICAL JOKERS | TRU | 9:30 PM | 1202 | 0.5 |
| MSNBC SPECIAL COVERAGE | MSNBC | 8:00 PM | 2644 | 0.5 |
| Piers Morgan Tonight | CNN | 12:00 AM | 1576 | 0.5 |
| The First 48 | AEN | 1:01 AM | 966 | 0.5 |
| FRIENDS | NAN | 10:30 PM | 1131 | 0.5 |
| Family Guy | TBSC | 8:30 PM | 1135 | 0.5 |
| Anger Management MARATHON | FX | 9:00 PM | 1293 | 0.5 |
| IMPRACTICAL JOKERS | TRU | 9:00 PM | 1149 | 0.5 |
| SpongeBob | NICK | 5:30 PM | 2466 | 0.5 |
| Anger Management MARATHON | FX | 10:00 PM | 1109 | 0.5 |
| NCIS | USA | 10:00 PM | 2458 | 0.5 |
| Anger Management MARATHON | FX | 9:30 PM | 1210 | 0.5 |
| HOUSE HUNTERS INTL | HGTV | 10:30 PM | 1724 | 0.5 |
| Anger Management MARATHON | FX | 8:30 PM | 1132 | 0.5 |
| FRIENDS | NAN | 11:00 PM | 1054 | 0.5 |
| The First 48 | AEN | 12:01 AM | 993 | 0.5 |
| Pawn Stars | HIST | 1:01 AM | 1165 | 0.5 |
| FRIENDS | NAN | 10:00 PM | 1123 | 0.5 |
| The First 48 | AEN | 11:01 PM | 1062 | 0.5 |
| AMERICAS ELECTION HQ -DNC | FOXNC | 9:00 PM | 2569 | 0.5 |
| Anger Management MARATHON | FX | 7:30 PM | 1167 | 0.5 |
| Pawn Stars | HIST | 1:31 AM | 987 | 0.4 |
| ANGER MANAGEMENT MARATHON | FX | 6:30 PM | 941 | 0.4 |
| AROUND THE HORN | ESPN | 5:00 PM | 788 | 0.4 |
| ANGER MANAGEMENT MARATHON | FX | 8:00 PM | 1096 | 0.4 |
| NCIS | USA | 7:00 PM | 1907 | 0.4 |
| ANGER MANAGEMENT MARATHON | FX | 7:00 PM | 1049 | 0.4 |
| AMERICAS CHOICE 2012 | CNN | 7:00 PM | 1423 | 0.4 |
| ANGER MANAGEMENT MARATHON | FX | 10:30 PM | 968 | 0.4 |
| NCIS | USA | 9:00 PM | 2375 | 0.4 |
| ON THE RECORD W/GRETA | FOXNC | 11:35 PM | 2091 | 0.4 |
| SP YOU LIVE IN WHAT | HGTV | 9:00 PM | 1210 | 0.4 |
| IMPACT WRESTLING | SPIKE | 8:00 PM | 1217 | 0.4 |
| PAWN STARS | HIST | 12:31 AM | 1062 | 0.4 |
| Mentalist, THE | TNT | 9:00 PM | 1565 | 0.4 |
| Auction Kings | DISC | 9:30 PM | 1226 | 0.4 |
| TOP 20 MOST SHOCKING | TRU | 11:00 PM | 779 | 0.4 |
| Mentalist, THE | TNT | 6:00 PM | 1246 | 0.4 |
| THE FIRST 48 | AEN | 9:00 PM | 1105 | 0.4 |
| NCIS | USA | 6:00 PM | 1557 | 0.4 |
| Mentalist, THE | TNT | 8:00 PM | 1708 | 0.4 |
| Hardcore History | HIST | 11:02 PM | 982 | 0.3 |
| IMPRACTICAL JOKERS | TRU | 8:30 PM | 922 | 0.3 |
| Conan | TBSC | 11:00 PM | 736 | 0.3 |
| NCIS | USA | 8:00 PM | 2198 | 0.3 |
| EXTREME CHEF | FOOD | 10:00 PM | 953 | 0.3 |
| Mentalist, THE | TNT | 10:00 PM | 1428 | 0.3 |
| CSI: NY | TNT | 12:00 AM | 1363 | 0.3 |
| COLLEGE FOOTBALL LIVE L | ESPN | 7:00 PM | 793 | 0.3 |
| TEXAS CAR WARS | DISC | 10:00 PM | 1187 | 0.3 |
| PAWN STARS | HIST | 8:00 PM | 1332 | 0.3 |
| KING OF QUEENS | TVL | 12:38 AM | 792 | 0.3 |
| KING OF QUEENS | TBSC | 6:30 PM | 891 | 0.3 |
| MSNBC SPECIAL COVERAGE | MSNBC | 12:00 AM | 1417 | 0.3 |
| SEINFELD | TBSC | 7:30 PM | 911 | 0.3 |
| MENTALIST, THE | TNT | 5:00 PM | 1109 | 0.3 |
| Chopped | FOOD | 9:00 PM | 983 | 0.3 |
| LIVING ABROAD | HGTV | 11:00 PM | 1045 | 0.3 |
| FIVE, THE | FOXNC | 5:00 PM | 2272 | 0.3 |
| THE OREILLY FACTOR | FOXNC | 8:00 PM | 2553 | 0.3 |
| SEINFELD | TBSC | 7:00 PM | 825 | 0.3 |
| Covert Affairs | USA | 11:00 PM | 1186 | 0.3 |
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Check out past daily cable ratings posts here.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.










Well kudos to CNN for a good performance yesterday…and boy did they need a win after a miserable few years.
MTV are idiots for airing a repeat of the awards instead of new episodes of Snooki & JWOWWW and a new episode of Awkward. They would have had a fantastic lead in with the VMA’s and the ratings could have seen a great rise in both shows. But no, they decide to take a week off to air a repeat of the VMA’s right after the live showing and then ANOTHER repeat of it at midnight.
I missed my Awkward, man. Is it next week yet?
anyone have Adult Swim ratings? (Childrens Hospital, NTSF)
Wow, Sullivan & Son pulls a 1.0 against the DNC and the repeat of the VMA’s. It deff deserved that renewal.
Good for VMA’S.
Wow the VMAs are down more than half from last years 6.2.
MTV Video Music Awards year-to-year down 50% in viewers and 60% in A18-49 ?
Wow, massive drop in viewership versus last year for the VMAs…
it shouldnt be on a thursday…air the vma’s on sunday next year!
Last years VMAs was on a sunday. More people watching TV……
I didnt understand why they even aired the VMA’s on Thursday anyway? MTV usually airs it on Sunday. They switched the night to Thursday. That should’ve given Awkward a lead in. Another screw up for MTV.
Anger Mgt repeated well. Maybe its 90 ep renewel wasnt a bad idea after all.
The Mentalist is doing pretty good for TNT lately. Increased exposure seems paying off.
Never ceases to amaze me how nth time repeat airings of TBBT still get low 1s and top cable charts. Can’t wait for the new season!
And anger mgt repeats beat flops Louie and wilfred.
The truth is, The VMA’s was completely boring last night. Pink is a fantastic performer, though!
Well, MTV self-inflicted this – nobody forced them to air awards at Thursday.
More than 50% down in MTV key demo 12-34 too:
2012 = 5.3 P12-34
2011 = 10.8 P12-34
y2y -51%
They’ve aired the VMA’s on Thursday night several times throughout the years, though…
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Yea, Sullivan and Son! I LOVE that show. One of the best ensemble casts of TV, and some of the best writing.
@imember
I couldn’t agree with you more..the VMAs would have been a great lead into Awkward and may have given it the opportunity to reach more people who might not know about the series or watch on a regular basis. In my opinion..having the week off will hurt AWKWARD. Why MTV wouldn’t use this opportunity to self promote other shows on the network is beyond me.
Why would the VMA airing on a Thursday as opposed to a Sunday contribute to such a significant drop?