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Thursday Cable Ratings: 'Video Music Awards' Win Night, DNC Coverage, 'Project Runway', 'Sullivan & Son', 'Pawn Stars', 'House Hunters' & More

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Written By

September 7th, 2012

The 2012 Video Music Awards were Thursday's top cable show with a 2.8 Adults 18-49 rating, way down from a 6.2 for last year's edition, on Sunday, August 28. CNN's coverage of night three of the Democratic National Convention came in second with a 1.8 adults 18-49 rating.

 

We only receive the top 100 cable shows for adults 25-54 for the whole day from our primary source. If you don't see your show it wasn't in that top 100 list.

The list below is long but you can use your browsers "find on page" feature (usually CTRL+F or CMD+F) to search - that's probably the easiest way to find Thursday night's episode of The Colbert Report

Thursday's Selected Cable Ratings:

Show Net Time Viewers (000) (Live + SD) Adult 18-49 Rating (Live + SD)
2012 VIDEO MUSIC AWARDS MTV 8:00 PM 6134 2.8
AMERICAS CHOICE 2012 CNN 10:00 PM 5562 1.8
2012 VIDEO MUSIC AWARDS MTV 10:02 PM 2629 1.3
AMERICAS CHOICE 2012 CNN 11:00 PM 3597 1.2
Big Bang Theory, THE TBSC 9:30 PM 2850 1.2
MSNBC SPECIAL COVERAGE MSNBC 10:00 PM 4547 1.2
AMERICAS CHOICE 2012 CNN 9:00 PM 4022 1.1
Family Guy ADSM 11:30 PM 2520 1.1
Big Bang Theory, THE TBSC 10:30 PM 2287 1.0
SULLIVAN & SON TBSC 10:00 PM 2323 1.0
Family Guy ADSM 11:00 PM 2520 1.0
Big Bang Theory, THE TBSC 9:00 PM 2368 1.0
Pawn Stars HIST 9:30 PM 3026 1.0
2012 VMA PRESHOW MTV 7:00 PM 2067 0.9
American Dad ADSM 10:30 PM 2179 0.9
Pawn Stars HIST 9:00 PM 2595 0.9
MSNBC SPECIAL COVERAGE MSNBC 11:00 PM 3452 0.8
SPORTSCENTER LATE       L ESPN 11:18 PM 1610 0.8
Project Runway LIF 9:00 PM 2115 0.8
COLLEGE FOOTBALL PRIME  L ESPN 7:56 PM 2239 0.8
COUNTING CARS HIST 10:31 PM 2067 0.8
COUNTING CARS HIST 10:00 PM 2191 0.8
IMPRACTICAL JOKERS TRU 10:00 PM 1717 0.8
MSNBC SPECIAL COVERAGE MSNBC 9:00 PM 3641 0.8
2012 VIDEO MUSIC AWARDS VH1 8:00 PM 1290 0.7
American Dad ADSM 10:00 PM 1880 0.7
Daily Show CMDY 11:00 PM 1414 0.7
AMERICAS CHOICE 2012 CNN 8:00 PM 2732 0.7
Colbert Report CMDY 11:31 PM 1291 0.7
2012 VIDEO MUSIC AWARDS MTV 12:04 AM 1277 0.7
IMPRACTICAL JOKERS TRU 10:30 PM 1336 0.7
SPORTSCENTER 12AM  L ESPN 12:30 AM 1210 0.6
AMERICAS ELECTION HQ -DNC FOXNC 11:00 PM 3094 0.6
HOUSE HUNTERS HGTV 10:00 PM 1895 0.6
Pawn Stars HIST 8:30 PM 1930 0.6
Pardon The Interruption ESPN 5:30 PM 1054 0.6
The First 48 AEN 10:00 PM 1501 0.6
AMERICAS ELECTION HQ -DNC FOXNC 10:00 PM 2855 0.5
IMPRACTICAL JOKERS TRU 9:30 PM 1202 0.5
MSNBC SPECIAL COVERAGE MSNBC 8:00 PM 2644 0.5
Piers Morgan Tonight CNN 12:00 AM 1576 0.5
The First 48 AEN 1:01 AM 966 0.5
FRIENDS NAN 10:30 PM 1131 0.5
Family Guy TBSC 8:30 PM 1135 0.5
Anger Management MARATHON FX 9:00 PM 1293 0.5
IMPRACTICAL JOKERS TRU 9:00 PM 1149 0.5
SpongeBob NICK 5:30 PM 2466 0.5
Anger Management MARATHON FX 10:00 PM 1109 0.5
NCIS USA 10:00 PM 2458 0.5
Anger Management MARATHON FX 9:30 PM 1210 0.5
HOUSE HUNTERS INTL HGTV 10:30 PM 1724 0.5
Anger Management MARATHON FX 8:30 PM 1132 0.5
FRIENDS NAN 11:00 PM 1054 0.5
The First 48 AEN 12:01 AM 993 0.5
Pawn Stars HIST 1:01 AM 1165 0.5
FRIENDS NAN 10:00 PM 1123 0.5
The First 48 AEN 11:01 PM 1062 0.5
AMERICAS ELECTION HQ -DNC FOXNC 9:00 PM 2569 0.5
Anger Management MARATHON FX 7:30 PM 1167 0.5
PAWN STARS HIST 1:31 AM 987 0.4
ANGER MANAGEMENT MARATHON FX 6:30 PM 941 0.4
AROUND THE HORN ESPN 5:00 PM 788 0.4
ANGER MANAGEMENT MARATHON FX 8:00 PM 1096 0.4
NCIS USA 7:00 PM 1907 0.4
ANGER MANAGEMENT MARATHON FX 7:00 PM 1049 0.4
AMERICAS CHOICE 2012 CNN 7:00 PM 1423 0.4
ANGER MANAGEMENT MARATHON FX 10:30 PM 968 0.4
NCIS USA 9:00 PM 2375 0.4
ON THE RECORD W/GRETA FOXNC 11:35 PM 2091 0.4
SP YOU LIVE IN WHAT HGTV 9:00 PM 1210 0.4
IMPACT WRESTLING SPIKE 8:00 PM 1217 0.4
PAWN STARS HIST 12:31 AM 1062 0.4
Mentalist, THE TNT 9:00 PM 1565 0.4
Auction Kings DISC 9:30 PM 1226 0.4
TOP 20 MOST SHOCKING TRU 11:00 PM 779 0.4
Mentalist, THE TNT 6:00 PM 1246 0.4
The First 48 AEN 9:00 PM 1105 0.4
NCIS USA 6:00 PM 1557 0.4
Mentalist, THE TNT 8:00 PM 1708 0.4
Hardcore History HIST 11:02 PM 982 0.3
IMPRACTICAL JOKERS TRU 8:30 PM 922 0.3
Conan TBSC 11:00 PM 736 0.3
NCIS USA 8:00 PM 2198 0.3
EXTREME CHEF FOOD 10:00 PM 953 0.3
Mentalist, THE TNT 10:00 PM 1428 0.3
CSI: NY TNT 12:00 AM 1363 0.3
COLLEGE FOOTBALL LIVE   L ESPN 7:00 PM 793 0.3
TEXAS CAR WARS DISC 10:00 PM 1187 0.3
PAWN STARS HIST 8:00 PM 1332 0.3
KING OF QUEENS TVL 12:38 AM 792 0.3
KING OF QUEENS TBSC 6:30 PM 891 0.3
MSNBC SPECIAL COVERAGE MSNBC 12:00 AM 1417 0.3
SEINFELD TBSC 7:30 PM 911 0.3
Mentalist, THE TNT 5:00 PM 1109 0.3
Chopped FOOD 9:00 PM 983 0.3
LIVING ABROAD HGTV 11:00 PM 1045 0.3
FIVE, THE FOXNC 5:00 PM 2272 0.3
THE OREILLY FACTOR FOXNC 8:00 PM 2553 0.3
SEINFELD TBSC 7:00 PM 825 0.3
Covert Affairs USA 11:00 PM 1186 0.3

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Check out past daily cable ratings posts here.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

 

 
  • XYZ

    Well kudos to CNN for a good performance yesterday…and boy did they need a win after a miserable few years.

  • iMember

    MTV are idiots for airing a repeat of the awards instead of new episodes of Snooki & JWOWWW and a new episode of Awkward. They would have had a fantastic lead in with the VMA’s and the ratings could have seen a great rise in both shows. But no, they decide to take a week off to air a repeat of the VMA’s right after the live showing and then ANOTHER repeat of it at midnight.

    I missed my Awkward, man. Is it next week yet?

  • Smoke That Sherm-Palladino

    anyone have Adult Swim ratings? (Childrens Hospital, NTSF)

  • capslocke

    Wow, Sullivan & Son pulls a 1.0 against the DNC and the repeat of the VMA’s. It deff deserved that renewal.

  • Nathan (NR2012)

    Good for VMA’S.

  • rob60990

    Wow the VMAs are down more than half from last years 6.2.

  • Silvio

    MTV Video Music Awards year-to-year down 50% in viewers and 60% in A18-49 ?

  • Josh

    Wow, massive drop in viewership versus last year for the VMAs…

  • Matt

    it shouldnt be on a thursday…air the vma’s on sunday next year!

  • oleg

    Last years VMAs was on a sunday. More people watching TV……

  • Kaylie

    I didnt understand why they even aired the VMA’s on Thursday anyway? MTV usually airs it on Sunday. They switched the night to Thursday. That should’ve given Awkward a lead in. Another screw up for MTV.

  • John A

    Anger Mgt repeated well. Maybe its 90 ep renewel wasnt a bad idea after all.

  • Mon

    The Mentalist is doing pretty good for TNT lately. Increased exposure seems paying off.

    Never ceases to amaze me how nth time repeat airings of TBBT still get low 1s and top cable charts. Can’t wait for the new season!

  • John A

    And anger mgt repeats beat flops Louie and wilfred.

  • Michael

    The truth is, The VMA’s was completely boring last night. Pink is a fantastic performer, though!

  • Silvio

    Well, MTV self-inflicted this – nobody forced them to air awards at Thursday.

    More than 50% down in MTV key demo 12-34 too:
    2012 = 5.3 P12-34
    2011 = 10.8 P12-34
    y2y -51%

  • Michael

    They’ve aired the VMA’s on Thursday night several times throughout the years, though…

    1994
    1995
    1997
    1998
    1999
    2000
    2001
    2002
    2003
    2006
    2012

  • yragcom1

    Yea, Sullivan and Son! I LOVE that show. One of the best ensemble casts of TV, and some of the best writing.

  • Jared

    @imember

    I couldn’t agree with you more..the VMAs would have been a great lead into Awkward and may have given it the opportunity to reach more people who might not know about the series or watch on a regular basis. In my opinion..having the week off will hurt AWKWARD. Why MTV wouldn’t use this opportunity to self promote other shows on the network is beyond me.

  • TooBad

    Why would the VMA airing on a Thursday as opposed to a Sunday contribute to such a significant drop?

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