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TV Ratings Friday: 'America's Next Top Model' Wins Its Time Period, '20/20' Beats 'Dateline' & 'Stand Up to Cancer' Telethon Numbers

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September 8th, 2012

Scoreboard ABC NBC CBS FOX CW
Adults 18-49: Rating/Share 1.0/4 0.7/2 0.6/2 0.4/2 0.4/2
Total Viewers (million) 4.345
2.661 3.643 1.626 1.072

 

ABC won the night in adults 18-49 and total viewers.

The Stand Up to Cancer telethon aired from 8-9 PM on ABC, CBS, FOX and NBC. It averaged a 2.1 adults 18-49 rating across all four networks, down from a 2.3 for the September 10, 2010 telecast. (There was no telethon in 2011.) Thus ends a week in which all the networks frequently aired the same programming at the same time.

On ABC,  a new two-hour 20/20 scored a 1.2 adults 18-49 rating.

On NBC, Dateline earned a 0.9 adults 18-49 rating, matching the performance of its last new Friday episode on August 24.

On the CW, America's Next Top Model garnered a 0.7 among adults 18-49, winning its time period by airing against the telethon, and rising 75% from last week's 0.4. This was the show's best performance among adults 18-49 since last season's finale on May 30, 2012.

 

Late night ratings are below the primetime ratings table.

 

Overnight broadcast primetime ratings for Friday, September 7, 2012:

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CW America's Next Top Model 0.7/2 1.55
ABC Stand Up to Cancer 0.6/2 2.99
NBC Stand Up to Cancer 0.6/2 2.52
CBS Stand Up to Cancer 0.5/2 2.29
FOX Stand Up to Cancer 0.4/2 1.22
9:00 ABC 20/20 (9-11PM) 1.2/4 5.02
CBS CSI: NY - R 0.6/2 3.84
FOX Bones - R 0.5/2 2.03
NBC Grimm - R 0.5/1 1.73
CW Nikita - R 0.2/1 0.54
10:00 NBC Dateline 0.9/3 3.74
CBS Blue Bloods - R 0.6/2 4.80

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In late-night metered-market households Friday night:

 

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Friday's Ratings Via TV Media Insights

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • s0303

    @dennis…of course grimm repeated poorly, they just aired that episode 4 days ago…

  • Tahj

    @ Mark Wood

    Thank you! There must be a lot of people with either short-term memories or their little kids behind a keyboard.

  • JNewt

    I’m so glad the fall is almost here, Fridays are going to get very interesting come October and November.

  • Carmen

    It’s kind of interesting how when all the networks are showing the same thing (at 8:00) that ABC. . . and particularly NBC. . .drew more viewers than the generally more successful CBS (and Fox).

    But in the next hour when most networks are showing reruns of their more regular shows, then the demo (and viewers) quickly shifts.

    This (admittedly) is a very small sample, but it does attack the premise that many have lamented on this site for a long time.

    That being “that their show is not successful because its on the wrong network (read as ‘on NBC’)”

    It would seem that people can and do change channels and its the show that determines whether it is a hit or not. . not which network it airs on.

    Just a thought for later in the season when the bingo excuses are in full force.

  • John K.

    @Carmen 0.1 of point really doesn’t qualify one to make the argument that people will watch NBC more than the other networks if they are airing the same thing, especially with preliminary numbers. Now if the number was bigger (by about 0.5 or more) then maybe. What the local affiliates aired at 730 could have affected what network an individual watched the Cancer special on.

  • http://tvbythenumbers.com Bill Gorman

    @Kieran, THE OLD MAN, others,

    As always, performing any calculations (adding them, averaging them) on these ratings numbers which have already been rounded to a tenth is virtually certain to lead to errors/nonsense.

    Just say no (to further calculations with already rounded numbers).

  • Ultima

    @Silvio
    In theory, Sunday is better rating-wise timeslot … but CBS scheduled NFL for 1PM and men’s tennis final for 4PM. Now they’ll have to bump one of tennis matches to primetime …. vs Sunday Night Football … good luck with that.

    Meh. The men’s final was already airing against FOX’s doubleheader game, which is likely to be higher rated than NBC’s primetime game.

    However, if they do go with the women’s final at 4p and the men’s following it around 6p and it goes four or five sets… have fun, Big Brother fans!

  • Kissan

    Ever since I’ve been on this website, this is the first time ever I’ve seen The CW first in any kind of timeslot. That’s goin to be the first and probably the last time I’m ever goin to see The CW like that. Has CW ever hit first before?

  • herpderp

    @Kissan

    Yeah, Friday nights back when they used to have WWE Smackdown.

  • Mark Wood

    Colin

    The problem with your argument is based on historical data shows that moved to Friday from other days of the week, typically see a sizable increase in DVR use for viewing. Nikita maintained one of the lowest DVR use levels of any full season show on the CW (canon fodder programming like Remodeled, are really the only shows to have less actual gain).

    You can compare several shows (from WWE original move to Friday, the two monday urban comedies, and Smallville and Supernatural to see the large difference in how they performed on their initial move to Friday.

    I give TOp Model (which had very nearly as bad as a drop as Nikita did) a slight bit of excuse as it started in full summer (no other show had moved during that time with new episodes).

  • Ultima

    @Kissan
    Has CW ever hit first before?

    Of course. In 2008, the two-hour 90210 series premiere pulled a 2.6 or so and the CW was the top network for the entire night (up against mostly repeats and AGT, but still).

    Also, they used to be very competitive on Fridays back when they had WWE Smackdown.

  • Dillan

    @Ultima:

    Wow, 90210 had a very strong premiere!

  • Mark Wood

    Bill

    Just to say using viewers which are far more detailed are fine for general averaging, but until we get more demo info to two decimal points (which happens only rarely) there to real accurate way to judge averages, especially with low summer numbers, or regular season CW, as those numbers are so close that rounding errors make a huge, huge difference.

  • Mark Wood

    Dillan

    Yes it did,but it also managed to avoid any serious competition.

    Compare that to say the start of VD. VD faced huge competition with the start of of the football season. And while that scores great in men numbers, it still scores vastly better then any CW program in female numbers, so it should have certainly limited the initial sampling of VD. Though I think it probably hurt that week’s episode of Supernatural (typically having a more equal rate of viewing with men and women then VD). But it would absolutely hurt any premiere.

  • Jere

    Smallville in its first Friday season on the Cw was first a few times. Over 1.2

  • Silvio

    CBS schedule / US Open Tennis update

    Today 8PM Hawaii Five-0 [R] / 9PM NCIS: Los Angeles [R]
    Sunday 11AM second men’s semifinal (play suspended during 1st set)
    Sunday 4:30PM women’s final, primetime unchanged (Big Brother 8PM)
    Men’s final at Monday, again.

    That’s official. Or at least what they said at end of today’s tennis telecast

  • robin

    @Kissan

    yes smallville in its last season came in first a few times too

  • poweranimals

    What the heck just happened?

  • JJA

    Nikita’s .2 is NOT a problem right now.

    Consider that VD, SUP and HOD all scored .3s THIS week for their repeats. LAST week, the scores were essentially the same (except that HOD also scored a .2).

    Still, the people at the CW can’t be that stupid. They must realize that Nikita (especially with an ANTM lead-in and no promotion) can’t be expected to do much better than a .4. So why renew it?

  • John A

    If that 0.7 is right for Top Model then Nikita did repeat badly.

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