TV Ratings Sunday: Steelers-Broncos Lead NBC to Decisive Win

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September 10th, 2012


Adults 18-49: Rating/Share 7.8/21 4.1/11 1.5/4 1.1/3 0.7/2
Adults 18-34: Rating/Share 7.3/22 4.2/13 1.0/3 1.0/3 0.5/1
Total Viewers (million) 20.109 9.618 7.166 2.996 2.800


Due to the nature of live sports programming the ratings for NBC (NFL Football)  are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Note: Both FOX and CBS had sports overruns which resulted in programming time adjustments.

NBC was number one among adults 18-49  and with total viewers.

On CBS, Big Brother scored a preliminary 2.1  adults 18-49 rating, up from last week's 1.9 rating. However, due to programming delays caused by the US Open Overrun, expect this number to change in the finals.

On NBC , Football Night in America  garnered a 2.6 preliminary adults 18-49 rating. Sunday Night Football (Steelers/ Broncos) at 8:15 earned a 9.8 preliminary rating, up 3% from last year's Sunday Night Football premiere fast national (9/11/11, P, 9.5/23).


Broadcast primetime ratings for Sunday, September 9, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM FOX  NFL Overrun -Live
7.5 22  18.386
NBC Football Night in America -Live 2.6 8 8.750
CBS US Open Overrun -Live 1.8 5  9.025
ABC Once Upon A Time -R 0.6 2 2.505
7:30 PM CBS US Open Overrun -Live/60 Minutes-R 2.1 6  10.347
8:00 PM NBC Football Night in America/NFL Football (8:15-11) -Live 9.8 25  24.718
CBS 60 Minutes -R/Big Brother 2.1 5  10.139
FOX NFL Overrun-Live/The Simpsons -R 3.1 8  7.307
ABC Once Upon a Time -R 0.7 2  3.105
8:30 PM FOX The Simpsons -R/The Simpsons -R 2.1 5  4.756
9:00PM FOX The Simpsons-R/Family Guy -R 2.0 5  4.506
CBS Big Brother/Good Wife -R 0.7 2  4.905
ABC Once Upon a Time -R 0.8 2  2.814
9:30 PM FOX Family Guy-R/Family Guy -R 2.1 5  4.370
10:00PM ABC Once Upon a Time -R 0.8 2  2.866
CBS Good Wife -R/The Mentalist -R 0.6 2  3.935

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • DW

    … and let the mentalist talk begin. :)

  • Paul

    Why didn’t Once Upon a Time do well?

  • rob60990

    About what I expected for Once Upon a Time marathon. I expect Revenge to do much worse.

  • Michael

    I actually hope something big happens on Wednesday night on Big Brother. Lets not go predictable and evict Jenn! I want one of the members of The Quack Pack to be evicted!

  • Person of Interest – TV’S #1 NEW DRAMA


    Once never repeat well. Even in winter(repeats) was 1.0-1.1 in demo.

    TM is dead. TGW is bad lead-in for this show.

  • Steven Leitner

    @Paul The show was in reruns. Those ratings are always low.

  • K


    It was up against a very enjoyable football game.

  • Ultima

    On CBS, the overrun from the U.S. Open was ~33 minutes; on FOX, the overrun from the NFL doubleheader was ~11 minutes (past the normal hour for overrun and The OT).

    The longer than usual overrun on FOX was due to a 4-5 minute preview for The X Factor along with replacement referees for the NFL games (who should be gone before the broadcast season starts).

    Before all of the CBS (and FOX) fans start panicking, rest assured that it will continue to be a rare exception for a late regional game to run past 7:30p or for a national doubleheader to run past 8:00p.

  • Tyson

    The replacement officials can work two more weeks before the TV broadcast season is affected. The MNF game Sept. 24 on ESPN and the THF game Sept. 27 on NFL Network could even have replacements without a big problem.

    Sept. 30 would affect CBS and Fox in particular. However, I think the NFL will have a deal with its regular officials by then.

  • elliotness

    The replacement refs are not that bad. People just focus in on them too much. Relax, the regular refs made a lot of mistakes also.

  • Ultima

    The replacement refs are not that bad. People just focus in on them too much. Relax, the regular refs made a lot of mistakes also.

    I can’t recall the last time a regular NFL referee gave a team four timeouts. I saw it twice in about ten minutes yesterday…

  • KarenM

    I like football but let’s face it…there was nothing on last night!

  • scifi

    Once upin a time is dying.

  • bob

    I don’t understand why Football is not played on ESPN. Isn’t that where the sports channel is. Or better yet. Start the game an hour earlier. Every year they screw up the network TV. You would think by now they would figure a way to fix it.

  • Ultima

    I don’t understand why Football is not played on ESPN.

    They do play football on ESPN! They have the rights to Monday Night Football.

    They can broadcast all of the games when they’re willing to top the combined $2.85 BILLION that the broadcast networks spend annually for the NFL.

    Start the game an hour earlier.

    Nope. The NFL is very unlikely to change its rule that prohibits games from starting before noon local time. 11:00 am start times are fine for college games, because most of the fans are right there on campus, but that just won’t fly for the NFL.

    Subsequently, that forces the first time window to be 1:00 pm Eastern (because so many early games are in the Central time zone) and pushes the later games to 4:05 pm / 4:25 pm, which will cause them to run into the early Sunday primetime.

    You would think by now they would figure a way to fix it.

    Why would a network want to “fix” having really high rated programming overrun into primetime?!

  • Ultima

    Once upin a time is dying.

    Yup. Just like during the Summer of 2005, when Desperate Housewives could only manage 2s, down over 75% from its season average. That show completely collapsed during its second season and was canceled.

    Oh, wait.

  • s0303

    @bob…cbs needs to quit trying to broadcast 4 hours of primetime on sundays, then their shows would be on time :)

  • Joseph


    I’ve been preaching the same thing for several years!

  • Charlie Sheen

    Good to have football back as it was a great Sunday of action and the Sunday Night game was better than I thought it would be even though I really hate Peyton Manning. I think the Sunday Night game might be the biggest Sunday opener ever for NBC.

    CBS did really well opposite of the NFL, that’s the first time I’ve seen a sporting event post these kind of numbers in sometime against the king of television.

    It’s really ridiculous how ABC hasn’t repeated Revenge all summer as this is the type of show that really needs to be repeated for the fans or new viewers to get caught up to speed.

  • Ike

    @scifi, No. Serialized shows just don’t rerun well. Rerun ratings mean nothing for serialized shows. (I’m not even a fan of the show or anything. I’m just anal about details like these.)

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