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TV Ratings Sunday: Steelers-Broncos Lead NBC to Decisive Win

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Written By

September 10th, 2012

 

Scoreboard NBC FOX CBS UNI ABC
Adults 18-49: Rating/Share 7.8/21 4.1/11 1.5/4 1.1/3 0.7/2
Adults 18-34: Rating/Share 7.3/22 4.2/13 1.0/3 1.0/3 0.5/1
Total Viewers (million) 20.109 9.618 7.166 2.996 2.800

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Due to the nature of live sports programming the ratings for NBC (NFL Football)  are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Note: Both FOX and CBS had sports overruns which resulted in programming time adjustments.

NBC was number one among adults 18-49  and with total viewers.

On CBS, Big Brother scored a preliminary 2.1  adults 18-49 rating, up from last week's 1.9 rating. However, due to programming delays caused by the US Open Overrun, expect this number to change in the finals.

On NBC , Football Night in America  garnered a 2.6 preliminary adults 18-49 rating. Sunday Night Football (Steelers/ Broncos) at 8:15 earned a 9.8 preliminary rating, up 3% from last year's Sunday Night Football premiere fast national (9/11/11, P, 9.5/23).

 

Broadcast primetime ratings for Sunday, September 9, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM FOX  NFL Overrun -Live
7.5 22  18.386
NBC Football Night in America -Live 2.6 8 8.750
CBS US Open Overrun -Live 1.8 5  9.025
ABC Once Upon A Time -R 0.6 2 2.505
7:30 PM CBS US Open Overrun -Live/60 Minutes-R 2.1 6  10.347
8:00 PM NBC Football Night in America/NFL Football (8:15-11) -Live 9.8 25  24.718
CBS 60 Minutes -R/Big Brother 2.1 5  10.139
FOX NFL Overrun-Live/The Simpsons -R 3.1 8  7.307
ABC Once Upon A Time -R 0.7 2  3.105
8:30 PM FOX The Simpsons -R/The Simpsons -R 2.1 5  4.756
9:00PM FOX The Simpsons-R/Family Guy -R 2.0 5  4.506
CBS Big Brother/Good Wife -R 0.7 2  4.905
ABC Once Upon A Time -R 0.8 2  2.814
9:30 PM FOX Family Guy-R/Family Guy -R 2.1 5  4.370
10:00PM ABC Once Upon A Time -R 0.8 2  2.866
CBS Good Wife -R/The Mentalist -R 0.6 2  3.935

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Ultima

    @s0303
    cbs needs to quit trying to broadcast 4 hours of primetime on sundays, then their shows would be on time

    I’m still waiting for someone to actually offer a valid financial reason for CBS to sacrifice an hour of primetime (and cancel a show).

    I’m also waiting for a fan of the Mentalist to explain how it would be a better for CBS to cancel the show instead of just starting it late.

  • DW

    right now is a test. my feeling is CBS will like the football over run and push 60 minutes to 8 til January then move it back to 7 and put filler for the west coast @ 7

  • Ike

    @Charlie, I agree about Revenge, although the ratings would have been terrible. But they should have done it to grab some new fans. Short-term ratings pain for long-term ratings gain. I might have checked it out, since I missed the first season, but they didn’t, so I won’t. S1 of Revenge is not available on-demand either. (Or not with Verizon anyway.) Is it made by a third-party producer? Seems like that always means that a show will not be available on-demand (e.g. Person of Interest).

    Contrast with NBC which offers all of S1 of Grimm on-demand, in HD no less! (On Verizon anyway.)

  • Ultima

    @Joseph
    I’ve been preaching the same thing for several years!

    You’re free to preach all of the nonsensical garbage you want. However, until you actually give good reasons for the WHY part, you’ll just sound delusional or dumb – and people like me will be here to mock you for it.

  • Charlie Sheen

    @ bob

    CBS hasn’t been smart on how to program their Sunday block after football like FOX has done by installing The OT into that 7pm overrun hour.

    I said this a long time ago CBS should expand 60 Minutes to run until 9pm then the rest of the lineup can begin from 9-11pm.

    CBS hasn’t gone to that form of scheduling because their trying to cram in three programs which makes no sense.

  • Holly

    @Charlie Sheen,

    So should they cancel The Good Wife or The Mentalist?

  • Charlie Sheen

    @ Ike

    Exactly, look at what NBC has done to keep their viewers up to speed. Their programs are accessible online and On Demand for free. ABC should’ve found a way to get viewers up to speed with Revenge they could’ve even used ABC Family or SoapNet to run a marathon of all of the season 1 episodes. Soaps rarely repeat well and I can understand that but Once Upon a Time isn’t doing any better to receive preferential treatment on the repeat end of things.

    If Revenge doesn’t do the numbers they want they only have themselves to blame.

  • Silvio

    @Ike
    You can catch up with Revenge over Netflix. News just came out today:

    The complete first seasons of the hit ABC shows Revenge, Once Upon a Time and Scandal are now available for U.S. members to watch instantly on Netflix.
    Source:
    http://finance.yahoo.com/news/complete-previous-seasons-revenge-once-130000528.html

  • Charlie Sheen

    @ Holly

    That’s a no brainer its The Good Wife but there’s another option for them also instead of running repeats have The Mentalist and The Good Wife share the hour during the season with both shows running in consecutive weeks. They could start the year off with The Mentalist then when its done running all of its episodes The Good Wife could conclude the year and run into June if it has to.

  • Ultima

    @Charlie Sheen
    I think the Sunday Night game might be the biggest Sunday opener ever for NBC.

    There’s a good chance of it; highest overnight HH rating (18.0) of any regular season NFL game since 1997 (excluding the simulcast Giants/Patriots game in 2007).

    It’s really ridiculous how ABC hasn’t repeated Revenge all summer

    They’re doing a “marathon” next Sunday, which will probably be as useless as the Once Upon a Time one. However, both shows have recap episodes airing during premiere week.

  • Ultima

    @DW
    right now is a test. my feeling is CBS will like the football over run and push 60 minutes to 8 til January then move it back to 7 and put filler for the west coast @ 7

    No, just no.

    Right now is not a test; CBS isn’t going to change their schedule a week before the season starts.

    Also, as I have pointed out repeatedly, the football season doesn’t end until the first weekend of February; then, there are the Grammy Awards, Academy Awards, NCAA March Madness, CBS’ country awards show, and The Masters. By the time overruns and preemptions end, it’s the third weekend in April…

  • Holly

    @Charlie Sheen,

    instead of running repeats have The Mentalist and The Good Wife share the hour during the season with both shows running in consecutive weeks. They could start the year off with The Mentalist then when its done running all of its episodes The Good Wife could conclude the year and run into June if it has to.

    You think 9 month breaks between seasons would be less annoying for viewers than the overruns?

  • Ultima

    @Holly
    So should they cancel The Good Wife or The Mentalist?

    @Charlie Sheen
    That’s a no brainer its The Good Wife

    WHAT?!?!

    CBS owns The Good Wife and it needs another season to be able to sell it into syndication. All they get from The Mentalist is ratings. The Good Wife is far more valuable to CBS – why do you think it gets the better timeslot?

    They could start the year off with The Mentalist then when its done running all of its episodes The Good Wife could conclude the year and run into June if it has to.

    Sure, I love these 70 week years that people envision.

    CSI Miami and NYC 22 combined for 23 original Sunday episodes last season and took up the entire broadcast season. The only time they repeated were two weeks during the holidays and against significant counter-programming (NFC Championship, Super Bowl, Academy Awards).

  • The End

    @Scifi

    Hahaha. No.

  • Charlie Sheen

    Thanks for the info Ultima.

    I honestly don’t really care what CBS does, the haven’t changed it so maybe its not hurting their bottomline, if it was I’m sure they would’ve made the change. I was only coming at it from a fan’s point of view since its not fair on them to never know when exactly what time their shows will start.

    My mistake on The Good Wife I forgot CBS owns it, that does play a major part of it.

    It’s a tough call on this no doubt about it, nobody really has a good answer on this.

  • Ultima

    @Charlie Sheen
    I was only coming at it from a fan’s point of view since its not fair on them to never know when exactly what time their shows will start.

    The start time is irrelevant unless you are watching it live (in which case you can just check their twitter, facebook, iphone app or whatever).

    The only real problem is for people who have really busy DVR/viewing schedules on Sunday and simply can’t justify recording 8-10 for Race or 9-11 for TGW (Mentalist fans have it easy… what’s on at 11pm?).

  • alffan

    With the ratings 60 Minutes gets, it would be better to move it off Sunday and go from the NFL into The Amazing Race which is more demographic friendly.

    Then they could show repeats of BBT and 2BG there … couldn’t do worse than 60 Minutes.

  • Ultima

    By the way, here’s the date/times for the ABC Sunday drama recaps…

    Revenge – Wednesday, 26 September @ 10p

    Once Upon a Time – Sunday, 30 September @ 7p

  • http://tvbythenumbers.com Bill Gorman

    “11:00 am start times are fine for college games, because most of the fans are right there on campus, but that just won’t fly for the NFL.”

    Church services for most people are not on Saturdays. That’s the biggest reason NFL games can’t start earlier on Sunday.

    The number of whiny/crazy fans who think they can program CBS Sunday nights better than CBS continues to amuse!

  • Ultima

    @alffan
    With the ratings 60 Minutes gets, it would be better to move it off Sunday

    I’m guessing CBS thinks it is best to not move a show that’s been in the same timeslot since 1975, especially one that rakes in Emmy awards and is one of the most successful shows in history.

    60 Minutes isn’t the #1 show (yes, really – five times) that it used to be, but it’s still the top newsmagazine by a significant margin and does just fine for its timeslot.

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