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TV Ratings Sunday: Steelers-Broncos Lead NBC to Decisive Win

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September 10th, 2012

 

Scoreboard NBC FOX CBS UNI ABC
Adults 18-49: rating/Share 7.8/21 4.1/11 1.5/4 1.1/3 0.7/2
Adults 18-34: Rating/Share 7.3/22 4.2/13 1.0/3 1.0/3 0.5/1
Total Viewers (million) 20.109 9.618 7.166 2.996 2.800

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Due to the nature of live sports programming the ratings for NBC (NFL Football)  are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Note: Both FOX and CBS had sports overruns which resulted in programming time adjustments.

NBC was number one among adults 18-49  and with total viewers.

On CBS, Big Brother scored a preliminary 2.1  adults 18-49 rating, up from last week's 1.9 rating. However, due to programming delays caused by the US Open Overrun, expect this number to change in the finals.

On NBC , Football Night in America  garnered a 2.6 preliminary adults 18-49 rating. Sunday Night Football (Steelers/ Broncos) at 8:15 earned a 9.8 preliminary rating, up 3% from last year's Sunday Night Football premiere fast national (9/11/11, P, 9.5/23).

 

Broadcast primetime ratings for Sunday, September 9, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM FOX  NFL Overrun -Live
7.5 22  18.386
NBC Football Night in America -Live 2.6 8 8.750
CBS US Open Overrun -Live 1.8 5  9.025
ABC Once Upon A Time -R 0.6 2 2.505
7:30 PM CBS US Open Overrun -Live/60 Minutes-R 2.1 6  10.347
8:00 PM NBC Football Night in America/NFL Football (8:15-11) -Live 9.8 25  24.718
CBS 60 Minutes -R/Big Brother 2.1 5  10.139
FOX NFL Overrun-Live/The Simpsons -R 3.1 8  7.307
ABC Once Upon A Time -R 0.7 2  3.105
8:30 PM FOX The Simpsons -R/The Simpsons -R 2.1 5  4.756
9:00PM FOX The Simpsons-R/Family Guy -R 2.0 5  4.506
CBS Big Brother/Good Wife -R 0.7 2  4.905
ABC Once Upon A Time -R 0.8 2  2.814
9:30 PM FOX Family Guy-R/Family Guy -R 2.1 5  4.370
10:00PM ABC Once Upon A Time -R 0.8 2  2.866
CBS Good Wife -R/The Mentalist -R 0.6 2  3.935

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Ricky

    Pretty much the only time to watch reruns of serialized shows like OUAT would be if the network did a marathon of it, like ABC did in January. For those of us who didn’t take advantage of that, like me, well, the DVD is here. I’m just waiting for my order to arrive, which shouldn’t be too long now. If I’m lucky I’ll be able to watch it before S2 begins (which is on what day? Does anyone know?)

  • Ultima

    @Bill Gorman
    Church services for most people are not on Saturdays. That’s the biggest reason NFL games can’t start earlier on Sunday.

    You can tell how often I go to church! That didn’t even occur to me.

    The number of whiny/crazy fans who think they can program CBS Sunday nights better than CBS continues to amuse!

    It’s like shooting fish in a barrel!

  • Ultima

    @Ricky
    which is on what day? Does anyone know?

    30 September

    http://tvbythenumbers.zap2it.com/2012/08/13/fall-2012-tv-premiere-dates/144827/

  • Ricky

    @Ultima: Thanks. Hopefully I’ll have the S1 DVD by then, otherwise I’ll just catch up with the first few S2 eps on Hulu or something.

  • USAmerica1st

    The NFL blows away the competition.

  • iMember

    So glad ABC got Once Upon A Time and Revenge up on Netflix!

  • elliotness

    The NFL is too popular. I mean there isn’t anything all year round that comes close. These regular season games get 25 million viewers. Lol Insane.

  • DW

    during last season abc did promote the fact that you can catch up online at abc.com and hulu plus has had once and revenge up all summer.

    CBS can change the schedule anytime they want after football. 60 minutes then amazing race then the good wife or mentalist. then bring back anyone of those shows that they dropped and run it from jan til may. or run the good wife take a break then run mentalist then run the good wife. or run 60 starting in January.

  • Ultima

    @DW
    CBS can change the schedule anytime they want after football. 60 minutes then amazing race then the good wife or mentalist. then bring back anyone of those shows that they dropped and run it from jan til may. or run the good wife take a break then run mentalist then run the good wife. or run 60 starting in January.

    I seem to recall taking apart this entire argument on the previous page…

  • Holly

    @Ultima,

    It’s about this time that I start considering keeping a document with responses to all these repetitive questions so I can just copy-and-paste rather than going through everything again.

  • jp

    NFL did good last night. Next week they’ll do well with LIONS vs 49ners. I AGREE WITH SOME OF THE COMMENTS ABOUT CBS. WHENEVER THEY GET THE DOUBLEHEADER EXTEND or shorten 60 MINUTES and so their other shows will get hurt by the time adjustments.

  • Rebecca

    @Ricky
    Project Free TV should have all the OUAT episodes if you don’t get your discs in time. I should have watched the marathon last night…saw the first ten minutes or so, but I’ve seen them all before anyway – watched the Broncos game instead (had to, I’m in CO…and Hubby likes the Steelers too). The first season is also streaming on Netflix, but I remember you said you don’t have Netflix. It’s all on hulu plus, too – but with regular hulu just the last two or three episodes.

  • iggy

    it will continue to be a rare exception for a late regional game to run past 7:30p or for a national doubleheader to run past 8:00p.

    I think it won’t be rare: more commercials, more replay reviews, later start times, and fairer overtime.

  • Lance

    Football should only be on sports networks??? Oh brother! You can’t be serious?

  • Razer

    Just curious… any ETA on the Sunday final ratings?

  • Tyson

    CBS’ options with regard to its Sunday primetime lineup have been discussed here often. I count four:

    1. Adjust (shorten or lengthen) 60 Minutes to fit,
    2. Adjust 8 p.m. reality (Big Brother or Amazing Race) to fit,
    3. Add a post-game show, ala Fox’s The OT, and
    4. Air only one drama during football season, instead of two

    The thing is that CBS doesn’t see a problem that needs to be fixed. If anything, CBS is going the other way. Late-doubleheader games start at 4:25 p.m. eastern this season, rather than 4:15 p.m.

  • Tyson

    “Just curious… any ETA on the Sunday final ratings?”

    Tuesday, as usual.

  • Tyson

    “it will continue to be a rare exception for a late regional game to run past 7:30p or for a national doubleheader to run past 8:00p.”

    “I think it won’t be rare: more commercials, more replay reviews, later start times, and fairer overtime.”

    Late single games start at 4:05 p.m. They’d have to run more than 3:25 (205 minutes) to reach 7:30. Late-doubleheader games begin at 4:25 p.m. They’d have to last more than 3:35 (215 minutes) to hit 8 p.m. Both occurrences will be rare.

  • Razer

    @Tyson
    Thanks much. I’ve got an Excel sheet with BB’s final ratings from last year and this year in it, and I’m just waiting to plug in the next episode. :P

  • Ultima

    @Holly
    It’s about this time that I start considering keeping a document with responses to all these repetitive questions so I can just copy-and-paste rather than going through everything again.

    :idea:

    Although, in this case it wouldn’t matter. All of my responses on the subject were in between his two comments.

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