CBS’s Primetime Shows Will Be Listed to Start 30 Minutes Later Than Usual on NFL Doubleheader Dates

Categories: 1-Featured,Network TV Press Releases

Written By

September 11th, 2012

via press release:

 

CBS LAUNCHES TWO INITIATIVES TO HELP VIEWERS NAVIGATE

ADJUSTED START TIMES FOR SUNDAY SERIES

ON NFL DOUBLEHEADER WEEKENDS

 

CBS’s Primetime Shows Will Be Listed to Start

30 Minutes Later Than Usual on NFL Doubleheader Dates

In Eastern and Central Time Zones,

With “60 Minutes” Leading the Night at 7:30 PM, ET/6:30 PM, CT

 

CBS’s Enhanced Multi-Platform Eye-lert System

Enables Viewers to Receive Updates on Further Changes

To Primetime Series Affected by Sunday Football Overruns

Via SMS Texts, Twitter, Facebook Posts and/or the Previously Established Email Alerts

             In an effort to further assist CBS’s Sunday night viewers in navigating primetime series time changes due to NFL overruns, CBS will list the scheduled start times for its Sunday night series 30 minutes later in Eastern and Central Time zones on doubleheader weekends.  The Network also unveiled a multi-platform upgrade to the CBS Eye-lert system, which informs viewers of any further adjusted start times.

In response to the history of primetime delays on doubleheader weekends and the NFL’s recent announcement to move the kickoff time of the late afternoon games from 4:15 to 4:25 PM, ET, CBS will now list its lineup on NFL doubleheader Sundays as follows:

7:30 PM, ET/6:30 PM, CT -- 60 Minutes

8:30 PM, ET/7:30 PM, CT -- Big Brother 14 (through Sept. 23)

THE Amazing Race (as of Sept. 30)

9:30 PM, ET/8:30 PM, CT -- THE Good Wife

10:30 PM, ET/9:30 PM, CT -- THE Mentalist

The NFL on CBS’s 2012 doubleheader Sundays are: Sept. 16 and 23; Oct. 7 and 21; Nov. 4 and 18; and Dec. 2, 16 and 30.  The start times for Sunday primetime series in Mountain and Pacific Time zones will remain as previously scheduled on those dates.

Additionally, CBS has upgraded its Eye-lert system, which originally debuted in 2007 as a means of informing viewers of the delayed start times of CBS’s Sunday night programs affected by football overruns.

Fans can now go to www.cbs.com/eye-lerts to sign up for SMS texts, Twitter tweets, Facebook updates and/or the previously established email alerts.  Viewers who are already registered for alert emails through the previous system will continue to receive them unless they choose to unsubscribe.

Also, within a few weeks – prior to CBS’s official premiere week (Sept. 24-30) – viewers will be able to sign up for SMS text Eye-lerts without having to go online by texting a short code directly from their mobile device to register.  Details on this additional registration option will be announced in the coming weeks.

In addition to the Eye-lert updates, CBS will continue to aggressively use on-air graphics on Sunday nights to alert viewers to adjusted start times.

 
  • Jeff (Canada)

    Is there anywhere online (even on this site perhaps?) that lists all of last season’s start times for the primetime shows on double header nights? If 30 minutes later is the average then starting the night at 7:30 seems to be their best bet.

  • rob60990

    This is probably the best CBS can do so viewers won’t be confused though there’s always a chance the game can go over even more.

    I do have to laugh when fans of The Mentalist were begging for their show not to air on Fridays and now look where it’s airing. :D

  • Holly

    @Jeff,

    The Spotted Ratings site has an archive section (called the SpotVault) that lists dates, times, and ratings for most shows (I’m not sure if the ones with less than a full season get archived).

    Here’s the one for 60 Minutes last year which should show all the delays.

  • Oliver

    So shows will start late every other weekend? Still not ideal.

    Will be interesting to see how hour-long shows do starting on the half-hour. Rarely seen these days.

  • Jeff (Canada)

    Thanks Holly!

    Hmm it looks like last season the start time was pushed back 9 times during football season (September 25 to January 29). The average start time was 7:39pm, and there were just 4 times out of those 9 that it started at 7:30pm or earlier.

  • Douglas from Brazil

    OK,CBS is trying to adjust its primetime with delays but once again it will crash the ratings of TGW and TM,everybody knows that.7:30 is not the best yet cause I remember primetime starting at 8:41pm,so there’s no other way that will start right at 8:30pm.

  • Max Vrany

    They’d have dedicated that hour to the NFL if the night weren’t already full. I think they finally will next fall.

  • http://tvbythenumbers.com Bill Gorman

    Will this satisfy the whiny fans?

    Unlikely.

    Nothing less than CBS eliminating an hour of primetime shows on Sunday (but not their favorite show!) will stop the whining.

  • Ultima

    @Oliver
    Still not ideal.

    Your comment implies that you think something has changed.

    NOTHING HAS CHANGED.

    CBS is simply acknowledging that there’s no chance of their doubleheader coverage ending before 7:30p and is now listing start times to reflect that. This is all an effort to better inform viewers of when their primetime programming is starting.

    @Vrany
    They’d have dedicated that hour to the NFL if the night weren’t already full. I think they finally will next fall.

    The parade of delusion continues.

  • THE OLD MAN

    The whinettes should just take a break! Channel surf until your show starts, watch next day on demand, read a book until the show begins, find something to occupy whatever time span until your show starts!

    The overruns have gone on for decades and aren’t about to stop.

    Adjust already!

  • Jay S.

    People still care about watching TV shows live at the time they air? Go figure.

  • Silvio

    This is to make DVRing a bit easier to viewers. Now people don’t have to DVR following show too, instead of recording 2-hours (and fast forwarding through first 30 minutes + not watching last 30 minutes) – now normal 1-hour recording. And those with DVR models that can’t record multiple channels at same time are saved of making some awkward choices.

  • Ultima

    @Silvio
    This is to make DVRing a bit easier to viewers. Now people don’t have to DVR following show too, instead of recording 2-hours (and fast forwarding through first 30 minutes + not watching last 30 minutes) – now normal 1-hour recording

    No.

    If you are going to DVR, you still need to set your time for 90 minutes. They are not saying the shows will start exactly at X:30, merely that they cannot start before then, are likely to start around that time, but are still subject to delays from football.

    For example, The Amazing Race will start between 8:30p and 9:00p, so you should DVR it from 8:30p-10:00p (as opposed to 8:00p-10:00p like before).

  • Dan S

    Why does CBS insist on airing 4 full hours after a doubleheader ? Maybe 60 Min should be abbreviated & called 30 Min on those days or replace it outright with a 30 min sitcom

  • Ben

    I think the other networks should follow the lead of CBS and say that they are also going to air their programs (that follow sporting events that normally run overtime) a half hour later.

  • http://tvbythenumbers.com Bill Gorman

    “Why does CBS insist on airing 4 full hours after a doubleheader ?”

    Because they’re in business to make money on TV advertising?

    Why is the obvious, so non-obvious to so many?

  • TomSFBay

    I don’t see why they can’t just do a shortened version of 60 minutes for these 8 weeks of the year.

  • http://tvbythenumbers.com Bill Gorman

    “I don’t see why they can’t just do a shortened version of 60 minutes for these 8 weeks of the year.”

    ::Facepalm::

    See my comment above.

  • Ultima

    @TomSFBay
    I don’t see why they can’t just do a shortened version of 60 minutes for these 8 weeks of the year.

    Because they’re in business to make money on TV advertising?

    Why is the obvious, so non-obvious to so many?

  • Ultima

    @Ben
    I think the other networks should follow the lead of CBS and say that they are also going to air their programs (that follow sporting events that normally run overtime) a half hour later.

    Do you have any examples of when this happens on a predictable basis outside of CBS?

    I won’t hold my breath.

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