CBS’s Primetime Shows Will Be Listed to Start 30 Minutes Later Than Usual on NFL Doubleheader Dates

Categories: 1-Featured,Network TV Press Releases

Written By

September 11th, 2012

via press release:

 

CBS LAUNCHES TWO INITIATIVES TO HELP VIEWERS NAVIGATE

ADJUSTED START TIMES FOR SUNDAY SERIES

ON NFL DOUBLEHEADER WEEKENDS

 

CBS’s Primetime Shows Will Be Listed to Start

30 Minutes Later Than Usual on NFL Doubleheader Dates

In Eastern and Central Time Zones,

With “60 Minutes” Leading the Night at 7:30 PM, ET/6:30 PM, CT

 

CBS’s Enhanced Multi-Platform Eye-lert System

Enables Viewers to Receive Updates on Further Changes

To Primetime Series Affected by Sunday Football Overruns

Via SMS Texts, Twitter, Facebook Posts and/or the Previously Established Email Alerts

             In an effort to further assist CBS’s Sunday night viewers in navigating primetime series time changes due to NFL overruns, CBS will list the scheduled start times for its Sunday night series 30 minutes later in Eastern and Central Time zones on doubleheader weekends.  The Network also unveiled a multi-platform upgrade to the CBS Eye-lert system, which informs viewers of any further adjusted start times.

In response to the history of primetime delays on doubleheader weekends and the NFL’s recent announcement to move the kickoff time of the late afternoon games from 4:15 to 4:25 PM, ET, CBS will now list its lineup on NFL doubleheader Sundays as follows:

7:30 PM, ET/6:30 PM, CT -- 60 Minutes

8:30 PM, ET/7:30 PM, CT -- Big Brother 14 (through Sept. 23)

THE Amazing Race (as of Sept. 30)

9:30 PM, ET/8:30 PM, CT -- THE Good Wife

10:30 PM, ET/9:30 PM, CT -- THE Mentalist

The NFL on CBS’s 2012 doubleheader Sundays are: Sept. 16 and 23; Oct. 7 and 21; Nov. 4 and 18; and Dec. 2, 16 and 30.  The start times for Sunday primetime series in Mountain and Pacific Time zones will remain as previously scheduled on those dates.

Additionally, CBS has upgraded its Eye-lert system, which originally debuted in 2007 as a means of informing viewers of the delayed start times of CBS’s Sunday night programs affected by football overruns.

Fans can now go to www.cbs.com/eye-lerts to sign up for SMS texts, Twitter tweets, Facebook updates and/or the previously established email alerts.  Viewers who are already registered for alert emails through the previous system will continue to receive them unless they choose to unsubscribe.

Also, within a few weeks – prior to CBS’s official premiere week (Sept. 24-30) – viewers will be able to sign up for SMS text Eye-lerts without having to go online by texting a short code directly from their mobile device to register.  Details on this additional registration option will be announced in the coming weeks.

In addition to the Eye-lert updates, CBS will continue to aggressively use on-air graphics on Sunday nights to alert viewers to adjusted start times.

 
  • Person of Interest – TV’S #1 NEW DRAMA

    Is that mean that this is last season for THW and TM@ Or they will put them one more season in friday like csi spin-off.

    CBS just order second legal drama i think.

  • Person of Interest – TV’S #1 NEW DRAMA

    TGW not THW sorry.

  • Holly

    Is that mean that this is last season for THW and TM@ Or they will put them one more season in friday like csi spin-off.

    This announcement has absolutely no affect on the prospects of either show.

  • Holly

    bleh…effect

  • a p garcia

    I am not sure this will work in all areas. In my area, the CBS afflicate shows evey football game posibe even if they switch to a game that has 5 minutes to finish!So we see the final minutes of 3 to 5 games!

  • DW

    this is great for cbs bad for viewers on the east coast as you put football into as much prime time you can. boom all that coin in ads.

  • Ultima

    @a p garcia
    I am not sure this will work in all areas.

    THEY DID NOT CHANGE ANYTHING!!!

    This was purely cosmetic. Instead of promoting a start time of 8:00p and having a 30-60 minute delay, they’re now promoting a start time of 8:30p and having a 0-30 minute delay.

  • Ultima

    I did not mean to put all of that in bold.

    This thread needs an edit button, stat! :oops:

  • http://tvbythenumbers.com Bill Gorman

    @DW, This changes nothing except the illusion that a 7pm start was possible.

  • r0ckmypants

    @TomSFBay – Because the show is called 60 Minutes, not 51 minutes.

  • Ryan Stoppable

    I’d still be willing to bet that the start times will be closer to 8:00 most nights, but this is a good start and a reflection of reality.

  • DW

    @ bill. never said anything about change but the highest rating of the night on cbs will be that 7 pm hour when football is on. i could see why they would push the second game back to 4:25 est.

  • Herb Finn

    Well, this is a start.

  • http://tvbythenumbers.com Bill Gorman

    Let me backtrack myself, this move changes nothing FOR THE VIEWERS except the illusion that an earlier start time was possible, but it may change the way CBS is able to sell advertising for that 7-7:30pm half hour by making it *officially* NFL, instead of “unofficial”.

  • hardline_pro

    Why can’t the football games start earlier? Anyways this doesnt effect me since CSI Miami isnt on anymore.

  • http://tvbythenumbers.com Bill Gorman

    “Why can’t the football games start earlier?”

    1. Church.
    2. No motivation for the networks to start them earlier.

  • Michael-60

    “8:30 PM, ET/7:30 PM, CT — Big Brother 14 (through Sept. 23)”

    the finale of big brother is sept 19.

    Person of Interest is scheduled for the 23rd.

  • http://tvbythenumbers.com Bill Gorman

    ““8:30 PM, ET/7:30 PM, CT — Big Brother 14 (through Sept. 23)”

    the finale of big brother is sept 19.

    Person of Interest is scheduled for the 23rd.”

    Indeed, it seems to be. Quick, call the CBS PR folks, they wrote this press release.

  • Travis

    Start times for 60 Minutes will be closer to 8:10-8:15pm. Last week’s game on Fox ended at 7:58pm. Remember, doubleheaders start at 4:25pm now.

  • Fabrizio

    Maybe “Ultima” didn’t mean to put her last comment in all bold, but she clearly put meant to put it in all caps…

    Why so worked up about comments on a message board about TV?

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