Disney Channel Heads into Final Weeks of 3Q12 Pacing for Another Historic Milestone as Cable TV’s #1 Network in Total Day in Total Viewers

Categories: Network TV Press Releases

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September 11th, 2012

via press release:


Disney Channel Heads into Final Weeks of 3Q12 Pacing for Another Historic Milestone as Cable TV’s #1 Network in Total Day in Total Viewers


1-Hour Event “Shake It Up: Made in Japan” Set to Rank as 3Q’s

#1 TV Telecast Across Kids 2-11, Kids 6-11 and Tweens 9-14


#1 Network on Weekly Basis for 65th Straight Week in Kids 6-11 and Tweens 9-14


Disney Channel: Total Day and Prime Highlights


With only three weeks remaining in 3Q 2012, Disney Channel is pacing as the #1 cable TV network on a Total Day basis for the first time in the network’s history in Total Viewers (1.92 million) and will rank as the #1 TV network for the 3rd straight quarter in Kids 2-11 (1.10 million/2.7 rating), 6th in Kids 6-11 (794,000/3.3 rating) and 14th in Tweens 9-14 (666,000/2.8 rating).


The 1-hour “Shake It Up: Made in Japan” event will rank as 3Q’s #1 TV telecast in Kids 2-11 (3.23 million/7.8 rating), Kids 6-11 (2.75 million/11.2 rating) and Tweens 9-14 (2.50 million/10.2 rating).


  • Closing out Summer 2012 on a 12-week win streak, Disney Channel’s lead over #2 network Nickelodeon is an impressive +12% in Total Viewers (1.92 million vs. 1.71 million) and + +23% in Kids 2-11 (1.11 million vs. 898,000); advantage is +41% in Kids 6-11 (794,000 vs. 563,000) and +52% in Tweens 9-14 (666,000 vs. 440,000).


For the week of September 3, 2012, Disney Channel grew its record streak as the #1 TV network to 65 consecutive weeks in Kids 6-11 (560,000/2.4 rating) and Tweens 9-14 (481,000/2.0 rating), surpassing Nickelodeon by double-digit percentages for the 44th and 46th straight weeks, respectively, in the target demographics.


  • In Prime, Disney Channel was the #1 cable TV network for over 7 years in Kids 6-11 (966,000/4.1 rating – 381 weeks), and for over 2 consecutive years in Tweens 9-14 (819,000/3.4 rating – 116 weeks).
  • Bruce Carter

    And – what does Nickelodeon expect when their on-line TV schedule only shows today and tomorrow? In today’s DVR world, even young kids plan their viewing. There is nothing more frustrating than trying to get information on Nickelodeon’s schedule a week in advance. I actually heard from them – their attitude is “just watch and you will see announcements of new shows” – uh – no – not the 100th rerun of a Spongebob episode. some of us are more interested in new live action that endless Spongebob repeats. We won’t sit through them.

  • Tyler

    My biggest complaint is the lack of support for House of Anubis. I’m glad it’s been renewed and all, but the way Nick promotes it is appalling. Same can be said for nearly any other show; ‘cept SB. And yes; I’m EXTREMELY tired of watching those damn Spongebob reruns. Every animated series on the network is at least 5 years dated.

    Isn’t it time we get a new series from Butch Hartman?

    And when are they going to bring back the much hyped return of “Legends of the Hidden Temple: Pharaoh’s Fury”? It’s time Nick considers a re-brand anyway. Cartoon Network made a bold and successful choice back in 2006. Disney keeps growing…But Nickelodeon viewership and quality has been stagnate.

  • Tyler

    Kudos to Disney…again!

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