Facing a Heightened Competitive Landscape ABCFamily’s 'Switched at Birth' Retains Nearly 100% of its Audience Week to Week in Target 18-34s and Women 18-49

Categories: Network TV Press Releases

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September 11th, 2012

via press release:

 

Facing a Heightened Competitive Landscape, Including the Season Debut

Of NBC’s “The Voice,” ABC Family’s “Switched At Birth” Retains Nearly

100% of its Audience Week to Week in Target 18-34s and Women 18-49

 

~Monday’s #1 Scripted Cable TV Telecast in Women 18-34 and Women 18-49

 

 

Switched At Birth” (8:00-9:00 p.m.)

 

In the face of a fierce competitive environment that included the season premiere of NBC’s “The Voice” and return of ESPN’s “Monday Night Football,” ABC Family’s “Switched At Birthretained nearly 100% its week-ago season debut audience in Adults 18-34 (98% – 634,000/0.9 rating) and Women 18-34 (99% – 457,000/1.3 rating), ranking as cable TV’s #1 scripted telecast in the hour in the demos, as well as among Women 18-49 (747,000/1.2 rating), Viewers 12-34 (913,000/1.0 rating) and Females 12-34 (710,000/1.6 rating).

 

  • Against all Monday cable TV telecasts, “Switched At Birthranked as the #1 scripted cable TV telecast in Women 18-34 and Women 18-49.
 
  • SwitchedAtBirthFan

    It was a terrific episode but now I am worried about the upcoming rebellion-street artist plot for Bay – wasn’t this a theme last year on “90210?”

    Perhaps I don’t live in the right urban area but do groups of spray-painting non-graffiti artists who live by their own code of conduct -really exist?

  • B

    “Retains Nearly 100% of its Audience Week to Week in Target 18-34s and Women 18-49″

    So that means 4 out of the 5 people that watched it tuned in again

  • QW

    “So that means 4 out of the 5 people that watched it tuned in again.”

    More like 3 out of 4 people.

    From last week to this week, Switched at Birth lost about
    40 percent of the teens;
    2 percent of the 18-34 year olds;
    20 percent of the 35-49 year olds;
    and 44 percent of the people too young (2-11) or old (50+) for ABC Family to give a crap about.

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