In its Premiere Telecast 'Katie' Leads the Freshman Pack by Huge Margins Equaling the Highest New Daytime Talk Show Debut in the Last Decade

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September 11th, 2012

via press release:


Ratings Report, September 10, 2012

(Live + Same Day U.S. Metered Market Ratings)


 In its Premiere Telecast, “Katie” Leads the Freshman Pack by Huge Margins,

Equaling the Highest New Daytime Talk Show Debut in the Last Decade


Recruiting Audience to its Time Period, “Katie” Builds on its Lead-in by 12%


Despite Facing the Highest Year-Ago Benchmark Comparisons Among

The New Shows, “Katie” Boosts its Time Period by 22% Over

The Year-Ago September 2011 Averages


“Katie” Earns First or Second Place in Each of the Top 15 U.S. Metered Markets, Including No. 1 Finishes in Both New York and Los Angeles


“Katie” Debut Ratings

Nationally syndicated talk show, “Katie” debuted on Monday, September 10, 2012 with an impressive 2.8 Household rating, 8 share in the 56 U.S. Metered Markets to lead the pack of new daytime talk shows by huge margins.  The premiere of “Katie” outdelivered the debut telecasts of “Steve Harvey” by 87% (1.5/4 on 9/4/12), “Jeff Probst” by 150% (1.0/3) and “Ricki Lake” by 250% (0.8/2).  Also worth noting, “Katie” topped the sophomore season premiere of “Anderson” by 115% (1.3/4).


  • “Katie” equaled the highest daytime talk show opener in the last decade, going back to “Dr. Phil” in September 2002.  In fact, there have been a total of 25 daytime talk show debuts since “Dr. Phil” launched.


  • Recruiting audience to the stations, “Katie” built on its lead-in by 12% (2.8/8 vs. 2.5/8).


  • Despite facing a high bar set for its year-ago time-period comparisons, as it replaced established network programming in half of the U.S. markets, “Katie” improved its time period year to year by 22% (September 2011 average = 2.3/6). Of the new daytime talk shows, “Katie” had by far the highest year-ago benchmark comparisons to beat.


  • The debut of “Katie” ranked first or second in its time period in each of the Top 15 U.S. markets, including No. 1 finishes in the Top 2 markets, New York and Los Angeles.


“Katie” is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.



  • James C.

    Regardless what you think of Katie, it was pretty obvious that she would do well as a talk show host. She’s the most natural successor to Oprah, appealing to the same demographic and psychographic. She definitely has experience and success as an interviewer and morning show host. And everybody is familiar with her, she’s the biggest name to start a talk show in a long time.

  • John K.

    Ricki lake will be gone within a few months. It looks like Jeff Probst about equaled Anderson, so we’ll see how long he lasts. Surprised at Steve Harveys numbers. I definitely thought it would be Couric, Probst, Harvey, Lake, in that order.

  • Andy

    not surprised… Thought ricki would do better. Had no gauge for how well Jeff probst would do but this seems about right.

  • rob60990

    It was hyped so not really surprising. Be interesting where it settles.

  • rob60990

    Yikes at Ricki Lake.

  • E.S.

    Wasn’t “Dr. Phil” pre-empted yesterday on CBS O&O’s due to U.S. Open tennis? We’ll see how she does head-to-head with the Dr. today.

  • XYZ

    Ricki’s ratings are not THAT bad, considering she was placed on a lot of lower/mid-tier stations as opposed to Katie or Steve Harvey.

  • RJ

    According to Deadline, Ricki Lake’s ratings were affected by a dispute between two cable companies in New York (which affects 40% of the market). Whether or not that played a part, it’ll be interesting to see what happens in the coming weeks.

  • RJ


    In my market (which on the smaller side) Ricki Lake was at 3pm on ABC, with Katie on at 3pm on NBC.

  • James C.

    Thinking about it more, this is bad news for Ellen. Last season, Ellen was the #1 syndicated show with celebrity interviews. Now she’s #2. Big guests will now appear on Katie’s show first, and may not even book with Ellen. It isn’t terrible news for her, since she did ok while Oprah was on, but she’s now #2 again.

  • sally

    i cant stand katie couric, i dont like the view either the cacklin hens

  • XYZ

    RJ –

    It was on ABC here as well (Buffalo), but as per B&C she’s been cleared mostly on Fox & Tribune owned stations, so she’ll probably have a tougher time getting higher ratings as most of those stations are generally not #1 or #2 (or even #3) in their respective markets. On the other hand, that reality would probably lead to lower ratings expectations as well.

  • RJ


    Very true. I’m guessing she will see a bump when 40% of New York returns to the market.

  • James C.

    Another thought: The press release doesn’t mention W25-54 or W18-34. Since that’s what advertisers buy daytime talk on, that’s a little odd. I’m sure she must have done well, but maybe not as impressively compared to other shows.

  • cc

    A lot of spin to convince people this is the show to see. And who was that “up 12% over its lead-in” meant for? A dig at General Hospital? Ricki Lake is her lead-in here.

    ABC/Disney can say what they want, I will never watch this show.

  • Jeff

    Watch Katie drop! And, if that is awesome, then GH only 12% less must be pretty damn good!

  • Pinkle

    I’m somewhat surprised Katie did THAT well, I knew people would tune in out of curiosity, but so many people vowed never to watch.

    If Katie keeps doing this (or increases her ratings), then Disney/ABC would have made the correct move. But, right now, it is still too early to tell if she is a success or a failure.


    I think what it means by lead-in is that they average all of the lead-ins at each station together and compare it to the next show. GH is not Katie’s lead-in on every station she airs on, although GH is the lead-in on MOST of the stations she airs on.

  • TV Gord

    I love soaps, but I enjoyed Katie. Radical concept, I know, but it IS possible to enjoy both.

    One of Ricki Lake’s big problems (based on her first show, anyway) is that she made it clear that her show is exclusively for women. She’s misreading the demographics if she thinks there aren’t males out here watching daytime TV. Even Oprah, The View and The Talk will acknowledge they have males who watch their shows. If she wants to do a show that essentially tells men to change the channel, that’s her prerogative, but it appears she needs all the viewers she can get!

  • Ben

    I am glad that Katie Couric is no longer the anchor person on the CBS News, however, I am grateful to her for all that she has done to encourage people to get check ups for cancer. Especially a checkup up for colon cancer. Seeing her at the Stand Up to Cancer special last Friday was something she does on a regular basis. She lost her husband to cancer and it must still bring back painfull memories. I underwent an examination and it gave me a peace of mind after the tests were done.
    I will not be watching her program, because, I work during the day, and I do not have a DVR, but, I just want to write ‘Thank You Ms. Couric’. Also to encourage everyone who is at risk to get a checkup for cancer. I have never smoked a tobacco cigarette, however, even non smokers can get cancer.

  • SG

    Besides the great ratings, Katie’s debut episode was solid.

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