In its Premiere Telecast 'Katie' Leads the Freshman Pack by Huge Margins Equaling the Highest New Daytime Talk Show Debut in the Last Decade

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September 11th, 2012

via press release:


Ratings Report, September 10, 2012

(Live + Same Day U.S. Metered Market Ratings)


 In its Premiere Telecast, “Katie” Leads the Freshman Pack by Huge Margins,

Equaling the Highest New Daytime Talk Show Debut in the Last Decade


Recruiting Audience to its Time Period, “Katie” Builds on its Lead-in by 12%


Despite Facing the Highest Year-Ago Benchmark Comparisons Among

The New Shows, “Katie” Boosts its Time Period by 22% Over

The Year-Ago September 2011 Averages


“Katie” Earns First or Second Place in Each of the Top 15 U.S. Metered Markets, Including No. 1 Finishes in Both New York and Los Angeles


“Katie” Debut Ratings

Nationally syndicated talk show, “Katie” debuted on Monday, September 10, 2012 with an impressive 2.8 Household rating, 8 share in the 56 U.S. Metered Markets to lead the pack of new daytime talk shows by huge margins.  The premiere of “Katie” outdelivered the debut telecasts of “Steve Harvey” by 87% (1.5/4 on 9/4/12), “Jeff Probst” by 150% (1.0/3) and “Ricki Lake” by 250% (0.8/2).  Also worth noting, “Katie” topped the sophomore season premiere of “Anderson” by 115% (1.3/4).


  • “Katie” equaled the highest daytime talk show opener in the last decade, going back to “Dr. Phil” in September 2002.  In fact, there have been a total of 25 daytime talk show debuts since “Dr. Phil” launched.


  • Recruiting audience to the stations, “Katie” built on its lead-in by 12% (2.8/8 vs. 2.5/8).


  • Despite facing a high bar set for its year-ago time-period comparisons, as it replaced established network programming in half of the U.S. markets, “Katie” improved its time period year to year by 22% (September 2011 average = 2.3/6). Of the new daytime talk shows, “Katie” had by far the highest year-ago benchmark comparisons to beat.


  • The debut of “Katie” ranked first or second in its time period in each of the Top 15 U.S. markets, including No. 1 finishes in the Top 2 markets, New York and Los Angeles.


“Katie” is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.



  • Mary Amos

    This is by Neilsen not the people.Alot of us doesn’t even have Katie.Seems funny since it flip flopped all over the place they can say it faired the best.Neilsen most like Katie because the critic’s sure don’t

  • shelly

    She did not air in my market. Jeff Probst followed GH at 3. I didn’t watch him either.

  • Amy

    In my market Katie goes up against GH.

  • The King

    It definitely will flop out from here, just sampling like the rest of the shows.

    Can’t wait to see GH and DAYS’ numbers though.

  • Greg

    Don’t worry, Katie’s numbers will drop dramatically over the next few weeks, and will level off at a more realistic number as the weeks progress. Am impressed, though, with her initial numbers…surprised so many people tuned in. But again, the novelty will slowly wear off.


    I actually enjoyed Katie. I thought she was in her element. I mean of course her numbers will drop but I enjoyed her. The show was well done. She was perky, fun, and I love then opening segment. It was an enjoyable hour.

    Ricki Lake on the other hand not surprised by her low numbers. The show was DULL DULL. I mean I used to watched her old talk back in the day it premiered when I was 13. It was young, fun, edgy and a bit tabliody. I mean Ricki though did in a much more tasteful way then Jerry Springer or Maury. The show was very boring, old skewing, and I was ready to click the channel. It was just really boring.

  • PreciousCat

    I use to watch Ricki all the time… …..17 years ago. Now I would not care to watch her show. And Jeff Probst got a show????? I never even saw a commercial

  • MBmomof3

    I think people tuned in either out of curiosity or because they thought GH was on ;)

    Seriously, I enjoyed Katie on the Today show and her interviews (the one with Sarah Palin is a favorite), but how many talk shows can one nation watch? Katie may stick around for a bit, but I predict we will see many of the other newbies drop in the next year or so. I love Anderson Cooper on CNN and when he cohosted Live with Kelly, but I’ve watched his talk show, and while he has interesting guests and topics, I wouldn’t make a habit of it.

    One of the biggest problems I’ve noticed with ALL of the talk shows is that they all interview the same guests hitting the circuit…the author of the latest book, the star of a new movie or CD release, Real Housewife of blah, blah, blah.

    I agree with TVGord in that I was actually shocked when I saw the ad for Ricki Lake’s show she made it clear it was for women only. I guess a bitter divorce will do that to a person, but how stupid to limit your demographic that way when there is so much competition. I don’t know if she’s trying to distinguish herself from the pack, but I found it odd and somewhat offensive.

  • XYZ

    Women 25-54:

    Katie – 1.6/9
    Jeff Probst – 0.7/4
    Ricki Lake – 0.3/2
    Steve Harvey – 1.0/6

  • iggy

    they all interview the same guests hitting the circuit…the author of the latest book, the star of a new movie or CD release, Real Housewife of blah, blah, blah.

    It’s hard to get a big star when they’re off shooting a movie or doing a tour.

  • Jäger

    Because of the cable company’s fight with fox, Ricki wasn’t seen in 50% of New York’s market, that’s one of her main audiences, she’ll do better when it’s resolved!

  • Steve

    How on Earth can “Katie” be leading the pack when it was third place in Dallas (DMA 5)? Riddle me that.

    Per, “Katie” finished behind “Judge Judy” and a local newscast.

  • MBmomof3

    @iggy, my point is that you will see the same guests on every talk show during any given week. For instance, I looked at my cable’s info for the talk shows and they all basically interviewed the same people on different days that week, some even the same day. Why would anyone want to see Kris Kardashian interviewed by five different hosts? If you have the industry connections (i.e. Oprah, Barbara Walters, maybe Katie Couric) you GET those big interviews that set you apart from the pack. I love pop culture, but I don’t need to hear Wendy Williams, Kelly Ripa, Ellen D., Jimmy Kimmel, and so on, interview Neil Patrick Harris when his movie “The Smurfs” is about to be released. If that’s what you like, enjoy, because there is plenty of it!

  • Double R

    Why don’t you look at demos in major markets where Katie was absolutely CRUSHED by Ellen in markets like NY, Chicago, and Philly on key women demos. In Chicago Steve Harvey even beat Katie on women from a lesser time period. Maybe the syndicator was happy but many local stations groups woke up in tears today, especially for what Katie cost.

  • Nadine

    Good for Katie! My sister was devastated when she left Today and never did get over it :-)

  • Nadine

    Wow, you’re “worried” that Katie did so amazingly well? LOL! I’d spend my time worrying about World Peace, dud(e).

  • MBmomof3

    @Nadine, maybe you should tell that to your sister ;)

  • hem

    Well Katie also has the best time slots and stations. I caught a little bit of all premieres and none stood out to me and all seemed a bit boring. Amazingly Ricki was dead last among the new ones but apparently there are station issues – here shes on the cw and poor rachel ray got bumped from 2p on NBC to 8a on CW. Interesting Andreson Live (aired live in some markets at 9a) is now going head to head with Live with kelly & michael and seems like hes really trying to steal their format…complete with live host chat …just shows anderson shouldnt have signed the deal with TElepictures and shouldve just taken the LIVE job. Im reminded of the mid to late 90s when there was a glut of talk shows; there really are too many and someone needs a new format for daytime TV. GH could be in jeopardy next. I know its not syndicated but cant find the ratings anywhere for THe View – how did they do this week? I saw the Talks opening #s but nothing from the View?

  • Test Pattern

    It’s just the first show- it has nowhere to go but down. It’s merely sampling and the novelty will wear off quick. And the lead in varies around the country. Some towns it airs at 3pm, some at 4, and other times. How many fresh guests can she keep booking? Their are tons of talk and morning shows recycling the same tired “guests” pushing their agenda and same old topics. Blah blah blah.

  • MBmomof3

    hem, I was thinking the same thing that the glut of talk shows reminded me of the early 90’s when everybody had a talk show. Remember Morton Downy Jr. and Geraldo? Yikes!

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