Lucci Lands Big Audience – 'Deadly Affairs' becomes ID's latest hit series
via press note:
Investigation Discovery’s Deadly Affairs, hosted by soap star Susan Lucci, debuted to 1.2 million P2+ and a 1.22 HH rating on Saturday night – the second highest series debut in network history. In prime and late night combined, Deadly Affairs was watched by 3.5 million unique viewers.
In its timeslot, Deadly Affairs ranked #8 for delivery of W25-54 (330k), ahead of networks including TNT, TBS, Lifetime, Bravo, TRU, AMC, FX and FOOD among others.*
Deadly Affairs is the 30th ID series to achieve a 1.0 or higher over the last 18 months.