via press release:
Steelers-Broncos Game is NBC’s Highest-Rated “Sunday Night Football” Game Ever
16.5 National Rating Ties 2010 NFL Kickoff as NBC’s Highest-Rated Regular-Season Game Ever
27.57 Million Watch Steelers-Broncos SNF Game, NBC’s 2nd Most-Watched Regular-Season Primetime Game Ever
Steelers-Broncos Earns Best Ever Adult 18-49 Rating for a Regular-Season Primetime Game on NBC; and Best on ANY Network in 15 Years
44.2 Local Denver Rating is Best for Market for Regular-Season NFL Game in 9 Years; Pittsburgh Leads All Metered Markets with 51.5/70, Indianapolis 3rd with 28.9/42
|NEW YORK – September 11, 2012 – Sunday’s Steelers-Broncos game on NBC was the highest-rated Sunday Night Football game ever and tied the 2010 NFL Kickoff opener as the highest-rated regular-season NFL game ever on NBC. Additionally, the game earned NBC’s highest-ever regular-season primetime rating in the advertiser-coveted Adult 18-49 demographic, according to official national data released today by The Nielsen Company.
Sunday night’s game on NBC, in which the Broncos defeated the Steelers, 31-19, in Peyton Manning’s first game as quarterback of the Broncos, drew a 16.5 national household rating and a 26 share, the highest-rated Sunday Night Football game ever, topping the 15.7/25 for last year’s Cowboys-Giants Week 17 finale by five percent. Additionally, the 16.5/26 rating ties the 2010 NFL Kickoff opener (Vikings-Saints) as the highest-rated NFL primetime regular-season game ever on NBC.
The Steelers-Broncos game was seen by 27.57 million viewers, less than one percent below the most-watched NFL regular-season primetime game ever on NBC (27.62 million for Cowboys-Giants Week 17 game last year that determined the NFC East title).
Other Ratings Notes:
*Thursday Night Games
* Thursday Night Games
SNF DOMINATED PRIMETIME: Wednesday's Cowboys-Giants game (23.9 million) and Sunday Night’s Broncos-Steelers game (27.6 million) rank as the No. 1 and No. 2 primetime programs of the week among viewers, households and other key ratings categories.
TOP METERED MARKETS FOR STEELERS-BRONCOS:
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